Unlocking B2B eCommerce Potential for Consumer Goods Brands with a Customer App
In the consumer goods industry, almost all businesses deal with multiple B2B Customers such as distributors, dealers, wholesalers, and Institutions…
Implementing a territory-based lead management system for Consumer Goods brands
In consumer goods companies such as paints, building construction, electric equipment, etc. consumers are looking for some advice before making…
Online-to-Offline Order Fulfilment for Omnichannel Commerce
Omnichannel management has been the new buzzword in the consumer goods industry because of a lot of D2C brands making…
5 Steps to Set Up an Excellent In-Store Competition Benchmarking Strategy
Consumer goods companies need to ensure that they are on top in terms of addressing unmet consumer needs in the…
How CPG brands can use multimedia content for In-Shop Demonstration and Team Learning
The consumer goods industry has field reps responsible for communicating differentiated perspectives about their products. It can be a USP,…
Trade Channel Marketing with Influencer Community Events
Many retail brands have started making a separate trade channel marketing team that takes care of marketing to the trade…
The Best B2B Influencer Engagement Strategies for Channel Marketing
Almost all consumer goods companies have 2 parts to their marketing strategy: One is marketing to end consumers to create…
Effective Territory Management Using Intelligent Scheduling and GPS Based Adherence
FMCG companies are dealing with millions of retailers as their potential customers in a large geographical landscape. They have to…
Run Differentiated Engagement with Retailers through Intelligent Onboarding & Profiling
FMCG Companies are dealing with millions of retailers as their potential customers. Not all retailers can be handled with the…
What is ONDC and Why It is Important for Consumer Goods Companies
The Indian government has come up with an initiative called ONDC – which stands for One Network for Digital Commerce,…
Why is Effective Sales Force Automation App Critical for FMCG Brands?
Rapid evolution of the sale process is ever accelerating and ever improving with every technological advancement. The digital transformation has…
Why Gamification Could be the Next Big Thing in Running your Field Sales Operation?
Man is by nature competitive, combative and ambitious…” says Arthur Keith. Take the situation of a man running alone on…