Why Brand-Dealer Engagement Must Mix Traditional and Digital Practices
A brand is not an independent entity when it comes to getting its products out in the market; it is…
What is Visual Merchandising and Why It Is Critical to the Success of FMCG Companies
Advertising moves people toward goods; merchandising moves goods toward people. Morris Hite Visual merchandising is how products are presented in…
Decentralised Commerce: How ONDC and D2C will Intersect to Empower CPG Brands in India
D2C is becoming the future of commerce, especially in Tier I and II cities. Harshil Mathur (Razorpay) D2C or direct…