Decentralised Commerce: How ONDC and D2C will Intersect to Empower CPG Brands in India
D2C is becoming the future of commerce, especially in Tier I and II cities. Harshil Mathur (Razorpay) D2C or direct…
Online-to-Offline Order Fulfilment for Omnichannel Commerce
Omnichannel management has been the new buzzword in the consumer goods industry because of a lot of D2C brands making…
5 Steps to Set Up an Excellent In-Store Competition Benchmarking Strategy
Consumer goods companies need to ensure that they are on top in terms of addressing unmet consumer needs in the…
How CPG brands can use multimedia content for In-Shop Demonstration and Team Learning
The consumer goods industry has field reps responsible for communicating differentiated perspectives about their products. It can be a USP,…
Trade Channel Marketing with Influencer Community Events
Many retail brands have started making a separate trade channel marketing team that takes care of marketing to the trade…
What is ONDC and Why It is Important for Consumer Goods Companies
The Indian government has come up with an initiative called ONDC – which stands for One Network for Digital Commerce,…