How Sales Force Automation for FMCG Industries Assists in Growing Business?
What is Sales Force Automation for FMCG? Sales Force Automation or SFA refers to a tool or software which is…
Top Sales Force Automation trends in FMCG Industry in 2019
We all know that distribution as a part of sales force automation is a critical lever for the success of…
How to Choose the Best SFA Software
In 2000, Gartner estimated that 80% of sales force automation projects (and SFA software) fail during implementation. Things have improved…
Field CRM and Lead Management
The ‘lead info’ clearly travels a lot of steps before it reaches the sales rep, when not using a field…
GPS Tracking – The Game Changer for Field Force Management
Technology is essentially changing the way we do our business and why shouldn’t it? With the growth of any business…
Government Subsidies and FMCG Secondary Schemes have Same Problems
Truth is only part of the secondary schemes actually translate into your product reaching the retail shelf. That’s no different…
Secondary Sales Tracking
Do we really need to tell you that what manufacturer sells to its direct customers such as distributors or stockiest…
5 Points to Ponder about Sales Force Automation for Secondary and Tertiary Sales
1) Sales Training Automation If you thought you are going to call the field users in a classroom from every…
TC, PC, BPA and what else is your Sales Force Effectiveness metric?
In FMCG industry, Sales Force Effectiveness (SFE) metrics can be as complicated as one wants to make them. There is…
Sales Force Automation beyond Policing the Field Force
Death knell for the most irritating question “Where are you
