Sales Force Automation is the need of every FMCG/CPG company in Philippines. It focuses on the administrative and monotonous tasks which are important but at the same time are time-consuming for the sales reps. It is a process in which parts of the sales process are automated by software tools.
Sales Force Automation also increases the productivity of the sales reps by efficient management of business operations such as customer profiling, sales lead tracking system, sales team performance assessment, sales forecasting techniques, order taking process, visual merchandising auditing, etc.
Let us take a tour through typical use cases where sales force automation helps the Philippine Companies in increasing their sales productivity:
Digitization of Field Sales Process:
FMCG Companies in Philippines have to ensure that front-line workers are following the same standards of compliance and operational execution regardless of their location. Digitization of field sales helps to gather service information in real-time using communication, technology, typically handheld PDAs, wireless devices, or mobile phones.
The process of Digitization can be easily done with the help of BeatRoute’s Sales Force Automation Software. It helps in route optimization order processing, sales forecast, stock monitoring, and other analytic tasks.
By reducing tedious and time-consuming but imperative tasks connected with sales, the software not only allows sales reps to work on field sales but also increases the productivity and sales of the company.
Business leaders in Philippines are always looking for Route Optimization Softwares to plan the visits of sales reps to different retailers on a continuous basis, ensuring that the order taking process is continuous.
BeatRoute’s Route Optimization Software ensures having a proper beat plan with proper scheduling of sales visits for sales reps according to their defined territory to ensure maximum productivity of sales reps.
Customer/Retailer Profiling for Increased Engagements:
With hundreds of customers on board, it becomes very important to initiate a smooth customer information gathering process backed up by a crisp profile enrichment process with proper data hygiene.
BeatRoute’s unified process of in-field customer profiling, data hygiene, identity verification through OTP, and auto profile enrichment allows proper customer profiling with enhanced engagements. BeatRoute’s integrated process ensures 100% accurate data even with millions of customers on board.
Order Maximization plays an important role in the process of Sales Force Automation. A business in Philippines looking to boost its sales should focus on the order booking process. To achieve increased sales, the business might have to increase the range of products they can sell. They might also have to focus on increased returns on trade schemes.
BeatRoute’s AI-assisted order taking software assists the maximum collection of orders by creating a proposed order. It takes into account the store’s previous purchasing pattern and neighborhood buying pattern. Along with this, the system also incorporates cross-selling and up-selling recommendations.
Not only this, but the software also promotes loyalty schemes, clearance schemes, and upselling schemes through pinpoint targeting. BeatRoute’s AI-assisted order taking software significantly reduces the time taken to record orders with the auto-suggestion of SKUs. Order returns and inventory are also maintained to ensure smooth order maximization without any backlogs.
Digital Bridge to fill the communication Gap:
With a large number of retailers in Philippines, a communication gap is something that could be faced by many FMCG companies. It essentially means less engagement between the business and the retailers and hence it affects the sales of a company.
With the use of platforms such as WhatsApp, SMS, and Android App; companies can directly collect orders from retailers. BeatRoute’s digital bridge serves the purpose of optimal communication using WhatsApp ordering system. It helps in increasing the relationship with the retailers through schemes, promotional offers, and loyalty programs which leads to the creation of a healthy sales funnel.
Store Onboarding to Increase Sales Productivity:
Imagine an FMCG company in Philippines wanting to increase the productivity of its sales team. The company must start focusing on the field tracking of the sales rep along with the efficient management of the lead matrix. Store onboarding is one of the steps to increase sales productivity.
BeatRoute’s Store Onboarding module offers a unique combination of usual store onboarding management with detailed profile information & field visit tracking. By profiling the stores with relevant data points, the organizations can ensure that they add only those stores which will give them desired revenue. It also records custom transactions such as consent and feedback with campaign forms. KYC with document scanning and validation backed with easy order placing and payment collection increases the overall productivity of the business.
Visual Merchandising Audits in Retail Stores:
FMCG companies in Philippines willing to increase sales at the retail stores should start initiating visual merchandising campaigns. These campaigns can be implemented with the use of digital displays, signage, attractive theme display, proper placement of products. This can have a positive and significant effect on impulse buying by customers, which in turn boosts sales of a business.
Business leaders also need to focus on auditing the visual merchandising campaigns that they use so as to receives maximum returns on their investments.
BeatRoute’s AI-assisted auditing app helps in designing relevant campaigns for your target audience. Along with capturing data-driven feedback, it also allows automatic photo auditing through AI-powered assistance for visual merchandising and display.
Enabling Product Promoters:
While sales at retail stores hold a major chunk in Philippines, In-store product promoters help in increasing the conversions of walk-in customers by en-lighting them with the new products, offers, and schemes. This ensures increased sales and conversion through impulse buying decisions of the customer.
Sales leaders can run product promoter campaigns with the help of BeatRoute’s Product Promoter Mobile App. It helps to track sales promoters’ presence with GPS tagged attendance. It also assists in standardizing communication by product promoters with mobile learning and demonstration by multimedia training for in-store promoters.
Sales Force Automation is the need of the hour for business leaders in Philippines to automate and standardize their sales process and ensure that their revenue targets are met through the maximum productivity of the sales reps.
Frequently Asked Questions:
How does BeatRoute’s Sales Force Automation Software help in increasing sales for FMCG business in Philippines?
BeatRoute’s Sales Force automation Software allows maximum productivity of sales reps through increased focus on the sales funnel rather than the administrative tasks. It helps in order taking, increased customer satisfaction, timely information of sales, sales forecast, and efficient utilization of resources.
How does BeatRoute help in the order taking process for an FMCG company?
BeatRoute’s AI-assisted order taking process ensures order maximization by suggesting relevant orders. It reduces the order taking time significantly through auto recommendations. It also assists in pinpoint targeting of various schemes and offers of an FMCG/CPG company.
How does BeatRoute help in Store Onboarding through its platform?
BeatRoute offers a unique combination of store onboarding module with field visit tracking. BeatRoute’s Store Onboarding Module ensures automatic passage of leads, objection handling, customer feedback through feedback forms, and KYC validation through proper scanning.
How do Store Promoters benefit the business in Philippines?
In-store product promoters help in increasing the conversions of walk-in customers by promoting the new products, schemes, and offers in personal conversations with the customers. It impacts the impulse buying decisions and increases the on-spot sales for business at the retail stores.
How can visual merchandising help in increasing sales for FMCG and consumer product goods?
The pattern in which a product is displayed has a huge influence decision-making process of the customer and hence on the final purchase. By displaying products in ways that are appealing, convenient, and attractive; FMCG/CPG companies can increase sales at retail stores and also improve their profits.