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Fundamental Problems in Tracking Customer Visits in Sales Force Automation Process

http://https://www.youtube.com/watch?v=HSghn5DcHKw

The fundamental problem that any field sales team may face with their total call metric is that it gets measured on the wrong basis. This may lead to the following consequences –

Wrong assignment of customer
Duplicate customers
Fictitious customers

In order to resolve these problems, a suggested solution would be to use a modern field force management software to true up the mother metric for the field sales team – call metric.

About the Author

Nikhil Chaudhary

Nikhil Chaudhary is a marketing professional with a passion for enterprise SaaS and the role that technology can play in helping businesses succeed. As the head of marketing at BeatRoute, he enjoys sharing his insights and ideas on the subject, particularly in context of the CPG Industry. When he's not working, Nikhil can be found exploring India, trying new beers, and discovering obscure articles on Wikipedia.