Fundamental Problems in Tracking Customer Visits in Sales Force Automation Process

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Sales Force Automation Software Tracking Customer Visits



The fundamental problem that any field sales team may face with their total call metric is that it gets measured on the wrong basis. This may lead to the following consequences –

  • Wrong assignment of customer
  • Duplicate customers
  • Fictitious customers

In order to resolve these problems, a suggested solution would be to use a modern field force management software to true up the mother metric for the field sales team – call metric.


Nikhil Chaudhary

I am part of the Marketing Team at BeatRoute. I love interacting with industry leaders, discovering their challenges as they try to increase their field sales output, and enabling them to solve those challenges using our enterprise grade Sales Force Automation Software. Feel free to write to me at