Category Archives: Geotagged

Store Profiling- Foundation of FMCG Sales Operations

A complete and thorough understanding, about the inside out of your customers and catering to their needs accordingly, is the ultimate road to leading your domain market. If you are an FMCG company, you are dealing with large number of point of sales in retail stores. Thus arises the need for a carefully done tool that suits this situation. Unfortunately most SFA (Sales Force Automation) products thoroughly miss this point and treat Customer Profiling simply a matter of master data. A few months into the deployment most customer grapple with making any sense of the generated data because they cannot Continue Reading →