“The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.” -Jay Abraham
A customer seldom bothers about or even considers the amount of technology or research that must have gone into creating a product and how unique it is.
Perils of a Customer Purchase Journey
Let’s trace back the journey of a product purchase from a customers’ perspective, you are free to choose any product that comes in your mind, from FMCG, Consumer Durables or Insurance.
The chances of a customer choosing your product over the others become undoubtedly tough, as there are numerous factors affecting it-
- Competitor products in the same space
- Lower price for a similar product
- Customer’s comfort level with the previous product
- Customer not properly told about the product
- Wrong USPs passing through
Navigating These Perils
Thus, there is an essential need for a meticulously strategized plan to convince a customer to choose your product.
If you work with a team on the field, execution of sales strategy has many challenges-
- Field teams are distributed by definition
- The strategies go through the chinese whisper syndrome
- Marketing plans, strategies, and communication go through a hierarchy of managers
- Maintaining standardized brand and product communication
No matter how great your product is, if the benefits are not correctly or effectively shared with the customers, why will they buy it?
Communication is Always a Challenge
Owing to the huge size and hierarchy of the field teams, important information like the USPs, product information, service information, and schemes are frequently miscommunicated, and the lack of a single channel communication makes it even more difficult. Moreover, the mode of knowledge sharing for the field forces is restricted to their managers.
However, even this communication is not up to the required standard, as the communication between them is restricted to the limited time span that they have. The barriers to communication are plenty, as more than often this communication is verbal; resulting in a lot of drop-out and miscommunication. The only form of written passage of information is through a brochure or some printed leaflet and documents.
Ultimately the USPs, little technicalities or how the product even works is not understood through and through.
The said problems can be the difference between your product being a top seller or just one amongst many.
It goes without saying, an effective solution is quintessential for solving these problems, which not only enables your field force team to have a better understanding of the product, but also communicate it to the customers hyper-efficiently. In addition to that, a substantial communication channel is indispensable here.
What’s the Solution?
BeatRoute is a B2B application that comes with unmatched technologies to tackle the problems of USPs suffering the chinese whisper syndrome, the schemes not getting accurately explained to your customers and product and service information getting lost, owing to the lack of a single channel of communication. BeatRoute empowers your team with tools to communicate effectively, driving positive business outcomes.