{"id":15564,"date":"2023-05-10T16:02:38","date_gmt":"2023-05-10T10:32:38","guid":{"rendered":"https:\/\/beatroute.io\/?p=15564"},"modified":"2023-05-10T16:02:38","modified_gmt":"2023-05-10T10:32:38","slug":"mejor-software-de-gestion-para-minoristas","status":"publish","type":"post","link":"https:\/\/beatroute.io\/es\/ejecucion-de-ventas\/mejor-software-de-gestion-para-minoristas\/","title":{"rendered":"12 Best Retail Management Software for Consumer Brands"},"content":{"rendered":"<div class=\"tldr-box\" style=\"padding: 16px 20px; margin: 24px 0;\">\n<p><span style=\"background: #6c757d; color: #fff; padding: 2px 8px; border-radius: 4px; font-size: 13px; font-weight: 600;\">TL;DR<\/span> This comparison helps consumer brand leaders and retail ops managers choose the best retail management software across POS, inventory, and field execution categories. BeatRoute is the only platform that connects back-office data with shelf-level execution through Goal-Driven AI, delivering 12.6% average sales uplift in year one.<\/p>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The best retail management software today goes well beyond a traditional Point of Sale. For retail brands running field teams, distributors, and MT chains at the same time, the real job is connecting back-office data with what happens at the shelf: coverage, orders, planograms, promotions. BeatRoute is the only SFA-DMS built to execute your sales goals, so targets set at HQ translate into next actions for every rep and retailer. Below, we compare 12 platforms across POS, inventory, and sales execution so you can match the tool to your channel mix.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top retail management software for consumer brands<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The details below unpack each piece. Whether you need POS-first store operations or field execution tied to <a href=\"\/es\/sistema-de-gestion-de-distribuidores\/\">distributor management<\/a>, this list covers both ends of the spectrum. BeatRoute sits at the execution end, connecting field teams with channel partners to drive measurable retail outcomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. BeatRoute<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/beatroute.io\/wp-content\/uploads\/2023\/05\/Retail-Management-Software-1024x576.webp\" alt=\"BeatRoute Retail Management Software\" class=\"wp-image-66275\" srcset=\"https:\/\/beatroute.io\/wp-content\/uploads\/2023\/05\/Retail-Management-Software-1024x576.webp 1024w, https:\/\/beatroute.io\/wp-content\/uploads\/2023\/05\/Retail-Management-Software-300x169.webp 300w, https:\/\/beatroute.io\/wp-content\/uploads\/2023\/05\/Retail-Management-Software-768x432.webp 768w, https:\/\/beatroute.io\/wp-content\/uploads\/2023\/05\/Retail-Management-Software-1536x864.webp 1536w, https:\/\/beatroute.io\/wp-content\/uploads\/2023\/05\/Retail-Management-Software-18x10.webp 18w, https:\/\/beatroute.io\/wp-content\/uploads\/2023\/05\/Retail-Management-Software-650x366.webp 650w, https:\/\/beatroute.io\/wp-content\/uploads\/2023\/05\/Retail-Management-Software.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/beatroute.io\/es\/aplicacion-para-minoristas\/\">BeatRoute<\/a> uses Goal-Driven AI to help brands run their retail operations more efficiently. It covers a variety of industries such as FMCG, Consumer Goods, Building Materials, and Manufacturing. Instead of mere automation, BeatRoute goes further: its Goal-Driven AI lets brands define business goals within the system, then guides retail sales teams and channel partners to execute those goals on the ground.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para el comercio en general o GT, BeatRoute proporciona flujos de trabajo intuitivos e inteligentes para la incorporaci\u00f3n a la tienda, la planificaci\u00f3n de la batida, <a href=\"https:\/\/beatroute.io\/es\/software-de-optimizacion-de-rutas\/\">optimizaci\u00f3n de rutas<\/a>, order execution with trade schemes through an <a href=\"https:\/\/beatroute.io\/es\/pedir-agente-ai\/\">Order AI Agent<\/a>, <a href=\"https:\/\/beatroute.io\/es\/software-de-merchandising-visual\/\">merchandising visual<\/a>y recogida de informaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para <a href=\"https:\/\/beatroute.io\/es\/ejecucion-de-ventas\/que-es-el-comercio-general-frente-al-comercio-moderno\/\">comercio moderno<\/a> or MT, BeatRoute provides workflows to ensure planogram and <a href=\"https:\/\/beatroute.io\/es\/ejecucion-de-ventas\/que-es-la-cuota-de-estanteria\/\">share of shelf<\/a> compliance, prevent stock outages, and improve the productivity of merchandisers and product promoters stationed at retail stores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a collaborative platform, BeatRoute enables everyone from brands to channel partners and retailers to use and benefit from its components. The platform delivers 12.6% average sales uplift in the first year, with the Order AI Agent alone contributing 4-6% uplift through intelligent replenishment and SKU recommendations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BeatRoute&#8217;s platform provides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Modularidad<\/li>\n\n\n<li>Escalabilidad<\/li>\n\n\n<li>Asistencia sin conexi\u00f3n<\/li>\n\n\n<li>All-round customer support (99% resolution rate, 96% CSAT)<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Perfiles de clientes<\/li>\n\n\n<li>Seguimiento por GPS y planificaci\u00f3n de batidas<\/li>\n\n\n<li>Order Taking App with Order AI Agent<\/li>\n\n\n<li>Route Optimization Software (HQ-level territory planning)<\/li>\n\n\n<li>Field Sales CRM with Scheduling AI Agent<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fundada: <\/strong>2014<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial\/demo availability<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Demostraci\u00f3n gratuita<\/p>\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#eee6e057\">\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong> Goal-Driven AI, targeted digital training programs, highly scalable, highly modular, no-code platform, BeatRoute Copilot, offline functionality, 300+ integrations via BeatRoute Matrix<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras<\/strong>: No apto para ventas internas, no apto para marcas de comercio electr\u00f3nico<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Adecuado para<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Principalmente sectores de gran consumo, bienes de consumo de consumo inmediato, materiales de construcci\u00f3n y construcci\u00f3n.<\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">2. Pepperi<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXebfiXDo7f_XtEMSJiWJ2f9vnhJWWDd_mQiyUNav5uwjwnoL7AL9iLgcB3wa5Zz3ETkqhTUJrknypEJl5YKQxeTYoW_pUGU8NZCmgZAGqsaK97zSCZFRoed22VlhsR-QKZAQ-gt3s940NLvxxeTlVv4YgJkce_qMBDL9G398Q?key=AZgtpGYId7re1Oajz5wuqg\" alt=\"Pepperi retail management software dashboard for omnichannel sales and B2B order management\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.pepperi.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Pepperi<\/a> unifica <a href=\"https:\/\/beatroute.io\/es\/ejecucion-de-ventas\/auditoria-minorista\/\">auditor\u00edas minoristas<\/a>, ejecuci\u00f3n y realizaci\u00f3n de pedidos. Se trata de un potente software de comercio minorista que se centra en la facilidad de uso para minimizar las roturas de stock y gestionar los activos de forma eficiente. Pepperi crea auditor\u00edas de tiendas, gestiona el merchandising y funciona como una aplicaci\u00f3n nativa en iOS o Android con funcionalidad online-offline. Tambi\u00e9n utiliza datos de campo para analizar el cumplimiento, los incentivos y la gama de productos disponibles de un minorista. El CRM m\u00f3vil de Pepperi almacena y muestra informaci\u00f3n como registros de visitas, informes, historial de pedidos, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>All-inclusive B2B web &amp; native mobile app<\/li>\n\n\n<li>Los clientes pueden autoservicio en la aplicaci\u00f3n 24\u00d77<\/li>\n\n\n<li>Ventas omnicanal consolidadas en una sola plataforma<\/li>\n\n\n<li>Toma de pedidos m\u00f3vil<\/li>\n\n\n<li>Seguimiento del inventario en tiempo real y auditor\u00eda de la tienda<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fundada: <\/strong>2012<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial\/demo availability<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Demostraci\u00f3n gratuita<\/p>\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#eee6e057\">\n\n<p class=\"wp-block-paragraph\"><strong>Pros: <\/strong>Optimizaci\u00f3n m\u00f3vil, integraci\u00f3n \u00e1gil, modularidad, plataforma en nube escalable<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras: <\/strong>Some users claim UI isn&#8217;t intuitive enough and different experiences on web and mobile versions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Adecuado para<\/strong>: Productos de gran consumo, alimentaci\u00f3n y bebidas, salud y belleza, y moda y accesorios.<\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">3. Quant<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeLRwfk7JJYWaHcC5zD9fIcledC1OahxHLQQN1a0xarPvYc-C5tbrZqFVrP_hasvp7oWUmflsKcIZjCuz0mtvjP18mBm21Cz4M6DzIL90InomigudXxVRQbpaKd9EC3f3lQEtaiqUvWgPcyziCOwtG57BD7867xOhG90a_A?key=AZgtpGYId7re1Oajz5wuqg\" alt=\"-\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.quantretail.com\/overview\" rel=\"nofollow noopener\" target=\"_blank\">Quant<\/a> retail management software provides features for retailers like combining space management and planograms with built-in task management, reporting, and automatic replenishment. Quant is a comprehensive solution that facilitates communication across teams for a more seamless process. Features include floor planning, category management, and automatic ordering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Pedidos semiautom\u00e1ticos<\/li>\n\n\n<li>Predicci\u00f3n y detecci\u00f3n de anomal\u00edas<\/li>\n\n\n<li>Gesti\u00f3n de etiquetas de estanter\u00edas vinculada a planogramas<\/li>\n\n\n<li>Gesti\u00f3n de tareas Quant<\/li>\n\n\n<li>Visualizaci\u00f3n 3D<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fundada: <\/strong>2003<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial\/demo availability<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Demostraci\u00f3n gratuita<\/p>\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#eee6e057\">\n\n<p class=\"wp-block-paragraph\"><strong>Pros: <\/strong>Planos multicapa, respuestas a encuestas, inicio de sesi\u00f3n web, notificaciones autom\u00e1ticas, documentaci\u00f3n fotogr\u00e1fica de las tiendas, reaprovisionamiento autom\u00e1tico<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras: <\/strong>Algunos usuarios afirman que la interfaz de usuario es un poco complicada y que la herramienta tiene una curva de aprendizaje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Adecuado para<\/strong>: FMCG and Pharmaceutical industries<\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">4. Heartland<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXejmIPpyI99dX5XvwmNJmWgGUfYJXIsWfCW__Kbhxs5Y8GTUCfAMQuKyr1vPb1K0VmW40hkb6RPPv9uXkFW1SkLvrTccG4mZ8kYAJN8aerJ2OdVbb42q1bcopq0ylx9GX-3PP8mf-l_U_IWplucaxIyB71hHe4Aa28hCwY6?key=AZgtpGYId7re1Oajz5wuqg\" alt=\"-\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.heartland.us\/\" rel=\"nofollow noopener\" target=\"_blank\">Heartland<\/a> permite a los minoristas realizar operaciones de comercio electr\u00f3nico con la misma eficacia que en una tienda f\u00edsica, sincronizando el inventario, las ventas y los datos de los clientes con el punto de venta. Ofrece a los usuarios la posibilidad de generar campos y cuadr\u00edculas personalizados para el seguimiento del inventario, as\u00ed como de crear informes precisos para conocer la disponibilidad de existencias. Los usuarios pueden integrarse con los complementos nativos de Heartland o con socios tecnol\u00f3gicos como proveedores de comercio electr\u00f3nico, marketing por correo electr\u00f3nico y programas de fidelizaci\u00f3n de clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Gestiona todas las n\u00f3minas y las tareas de RR.HH.<\/li>\n\n\n<li>Gesti\u00f3n de inventarios minoristas<\/li>\n\n\n<li>Gesti\u00f3n de pedidos<\/li>\n\n\n<li>Gesti\u00f3n de las relaciones con los clientes<\/li>\n\n\n<li>Apoyo a la comercializaci\u00f3n<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fundada: <\/strong>1997<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial\/demo availability<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">No<\/p>\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#eee6e057\">\n\n<p class=\"wp-block-paragraph\"><strong>Pros: <\/strong>Gesti\u00f3n de inventarios en tiempo real e integraci\u00f3n del comercio electr\u00f3nico<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras: <\/strong>La comunicaci\u00f3n y la atenci\u00f3n al cliente pueden ser un problema para algunos usuarios<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Adecuado para<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Comercio minorista y restauraci\u00f3n<\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">5. SimpliField<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXctJSx2uH49ItwXB2AqaKFd16qZfTmPnoPqIk6M_NdTLJUcC4ATEeuvI6s_Lxa0XHDytl-E7OnuQ-4c7lcBCEz-JOlttA25sJt1kSKt03EqZzh1y5EJREJ_cU8hMrV3NfNsB37GyUul8hfa1_c22HNO0v3A-t94D9rbBkM9?key=AZgtpGYId7re1Oajz5wuqg\" alt=\"-\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.simplifield.com\/\" rel=\"nofollow noopener\" target=\"_blank\">SimpliField<\/a> is a fully integrated mobile platform for retail management, internal communications and advanced performance analytics. By bringing these features together, SimpliField promotes efficiency and adaptability for a better customer experience. Brands can utilise relevant KPIs so that all users are aligned to their goals. The dashboard can be customised to show only relevant data and meet a variety of systems and regional requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, existe la opci\u00f3n de compartir publicaciones interactivas con v\u00eddeos, im\u00e1genes y documentos que fomentan a\u00fan m\u00e1s la interacci\u00f3n. Para mejorar los procesos, los comentarios de los clientes son f\u00e1cilmente visibles, lo que permite tomar decisiones de merchandising eficientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Seguimiento de la actividad<\/li>\n\n\n<li>Comercializaci\u00f3n visual<\/li>\n\n\n<li>Noticias y anuncios<\/li>\n\n\n<li>Chat 1:1 y en grupo<\/li>\n\n\n<li>Plantillas de flujo de trabajo con las mejores pr\u00e1cticas<\/li>\n\n\n<li>Gesti\u00f3n de tareas<\/li>\n\n\n<li>Formaci\u00f3n<\/li>\n\n\n<li>Calendario de visitas<\/li>\n\n\n<li>Establecimiento de prioridades de visita para los equipos sobre el terreno<\/li>\n\n\n<li>Panel de gesti\u00f3n de la informaci\u00f3n de la tienda<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fundada: <\/strong>2013<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial\/demo availability<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Demostraci\u00f3n gratuita<\/p>\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#eee6e057\">\n\n<p class=\"wp-block-paragraph\"><strong>Pros: <\/strong>S\u00f3lida funci\u00f3n de informes, cuadros de mando en tiempo real<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras: <\/strong>N\/A<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Adecuado para<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Belleza y cosm\u00e9tica, art\u00edculos para el hogar, lujo y moda, farmacia y comercio minorista<\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">6. Aptos<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfAKPGQIAnWIehn1JDbkxYNyp0HT9RdHMDG_Wb_GJi2R2SyLd5eCJDTDJ-hU-k18zuB4f6Tb4v9G6agtt1VevEMIIKqoxPqmDALckXOyP_0zDQ8BbUNyTpBk8d8gXjOi1gqHc5y_G_IOfz2rC5KEISN0uk9fNkFLlOdrlqUcQ?key=AZgtpGYId7re1Oajz5wuqg\" alt=\"-\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.aptos.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Aptos<\/a> promueve las actividades tradicionales de punto de venta, con el apoyo de la resistencia fuera de l\u00ednea sin necesidad de servidores. Proporcionan una interfaz de usuario simplista pero moderna que los minoristas pueden poner en marcha en muy poco tiempo. Los minoristas pueden cambiar de modo sin problemas entre la autofacturaci\u00f3n y la caja asistida.  Entre sus funciones se incluyen la supervisi\u00f3n del inventario en tiempo real, la realizaci\u00f3n inteligente de pedidos y rutas, y la integraci\u00f3n eficaz de la gesti\u00f3n en tienda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aptos ofrece un procesamiento integral de los pedidos a trav\u00e9s de un \u00fanico sistema OMS basado en la nube; todas las tareas, desde las ventas hasta los env\u00edos, pasando por la log\u00edstica, etc., se llevan a cabo dentro del mismo sistema OMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Gesti\u00f3n de pedidos<\/li>\n\n\n<li>Cumplimiento en tienda<\/li>\n\n\n<li>Punto de venta<\/li>\n\n\n<li>Anal\u00edtica<\/li>\n\n\n<li>Gesti\u00f3n de las relaciones con los clientes<\/li>\n\n\n<li>Asignaci\u00f3n, previsi\u00f3n y reposici\u00f3n<\/li>\n\n\n<li>Auditor\u00eda de ventas<\/li>\n\n\n<li>Comercializaci\u00f3n<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fundada: <\/strong>1972<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial\/demo availability<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Demostraci\u00f3n gratuita<\/p>\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#eee6e057\">\n\n<p class=\"wp-block-paragraph\"><strong>Pros: <\/strong>Flujos de trabajo personalizables, consolidaci\u00f3n de la informaci\u00f3n en un solo lugar<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras: <\/strong>No es compatible con Android ni iOS, por lo que puede no ser adecuado para peque\u00f1as empresas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Adecuado para<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Industria de la confecci\u00f3n, art\u00edculos deportivos y comestibles<\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">7. Oracle ERP<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcB2FmRMZiEzUGoZMepiG5NzZcm77NUEb1URzIN3CLZ4ueLNlzWXGty4X6-Zh9VupLV8M-D_fqp9hrHikFCiwLx_2E2rsqlIfxvW7xUZjMQtvx_HXSuNUzfmjkvGHnSnty8sJP7slLtVXOl8AnqZpiQ_I7qpHpFAZrMae8k?key=AZgtpGYId7re1Oajz5wuqg\" alt=\"-\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.oracle.com\/retail\/\" rel=\"nofollow noopener\" target=\"_blank\">Oracle<\/a> viene con un conjunto de soluciones cruciales para el comercio minorista que revelan las necesidades actuales y futuras de los consumidores, ayudando a los minoristas a dar forma a sus estrategias. Las experiencias de marketing personalizadas generan confianza en el consumidor y, a su vez, rentabilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oracle ERP is beneficial to retail operations as it can manage inventory, customers, track sales performance, and create financial reports. With Oracle ERP, you get:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Capacidad para gestionar el inventario, el movimiento de existencias y la optimizaci\u00f3n del inventario seg\u00fan las previsiones de la demanda.<\/li>\n\n\n<li>Un sistema de punto de venta en el que los minoristas pueden gestionar pedidos, transacciones y realizar un seguimiento de los datos de los consumidores en tiempo real.<\/li>\n\n\n<li>A CRM module which can monitor and track consumer interactions, manage their data, and analyse consumer behaviour for forecasting trends and boosting consumer loyalty<\/li>\n\n\n<li>Financial management tools for retailers to manage their accounting, budgeting, and financial reporting<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Planificaci\u00f3n de la cadena de suministro<\/li>\n\n\n<li>Gesti\u00f3n de existencias<\/li>\n\n\n<li>Gesti\u00f3n de pedidos<\/li>\n\n\n<li>Log\u00edstica<\/li>\n\n\n<li>Gesti\u00f3n del ciclo de vida de los productos<\/li>\n\n\n<li>Adquisiciones<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fundada: <\/strong>2012<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial\/demo availability<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Demostraci\u00f3n gratuita<\/p>\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#eee6e057\">\n\n<p class=\"wp-block-paragraph\"><strong>Pros: <\/strong>Ayuda en la gesti\u00f3n financiera y de riesgos<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras: <\/strong>Alto coste de mantenimiento<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Adecuado para<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Comercio minorista, restauraci\u00f3n, ciencias de la vida y sanidad<\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">8. Microsoft Dynamics ERP<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcwgbIRI9BEdyEAtO-QBEiMepOjReUqJlsLm-0lcbxPLYTh65-kVrbtyxmSYXq009-cP5fYHjNtyjiEY5V_HmpiOCAI6yWWtbtwABKW5GrEN2tuYMkOJj4aqg7alqTQGwYqpcgNmkGG5wn8g8cB43PJMJD3WhXQbC9DPcK6?key=AZgtpGYId7re1Oajz5wuqg\" alt=\"-\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/dynamics.microsoft.com\/en-us\/industry\/retail\/\" rel=\"nofollow noopener\" target=\"_blank\">Microsoft Dynamics<\/a> se centra en las operaciones de tiendas minoristas y proporciona ventas omnicanal, an\u00e1lisis de rendimiento, gesti\u00f3n de pagos, prevenci\u00f3n del fraude y una plataforma no complicada y de bajo c\u00f3digo para facilitar su uso. Para evitar el exceso de existencias o las roturas de stock, Microsoft Dynamics ofrece seguimiento de inventario en tiempo real y reabastecimiento automatizado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con un repositorio central para los datos de los consumidores, los minoristas pueden gestionar perfiles, historial de compras y programas de fidelizaci\u00f3n. Microsoft Dynamics tambi\u00e9n permite a los minoristas vender a trav\u00e9s de diferentes canales, como tiendas f\u00edsicas y comercio electr\u00f3nico, lo que les permite llegar a m\u00e1s consumidores y mejorar las ventas. Con una pl\u00e9tora de herramientas de informes y an\u00e1lisis, los minoristas obtienen acceso a informaci\u00f3n sobre ventas e inventario para optimizar en gran medida las operaciones minoristas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Gesti\u00f3n de la cadena de suministro<\/li>\n\n\n<li>Gesti\u00f3n inteligente de pedidos<\/li>\n\n\n<li>Informaci\u00f3n para el cliente<\/li>\n\n\n<li>Programaci\u00f3n optimizada<\/li>\n\n\n<li>Planificaci\u00f3n inteligente de rutas<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fundada: <\/strong>2016<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial\/demo availability<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">No<\/p>\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#eee6e057\">\n\n<p class=\"wp-block-paragraph\"><strong>Pros: <\/strong>Datos centralizados, configuraci\u00f3n sencilla, gran escalabilidad, f\u00e1cil creaci\u00f3n y personalizaci\u00f3n de flujos de trabajo<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras: <\/strong>Puede no ser f\u00e1cil de usar, el precio puede ser alto para algunos<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Adecuado para<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Comercio minorista, sanidad, servicios financieros e industria manufacturera<\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">9. Gofrugal<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfTRbb8pHohOtjiCff_gzii5MQTk2z4Zpu3rr2SU198Zy9CZtm4r5NRVMY777wz7aYLRdXfhFnA_-4zr-ZIYmRtjHmM_8hzPzqbg7HieOj3Pse_e9_Y10eotr2DaiZxBcZzrj_zZPVzOqX7stNGsYdh7UAvhLxS8IocrjEmoA?key=AZgtpGYId7re1Oajz5wuqg\" alt=\"-\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.retailclouds.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Gofrugal RetailEasy<\/a> equipa a sus minoristas con operaciones automatizadas para permitir un r\u00e1pido crecimiento con un m\u00ednimo de personal y centr\u00e1ndose en la simplicidad de uso y experiencia. El software proporciona a los usuarios un control absoluto del inventario, almacenando lo que se vende y notificando los art\u00edculos que no se mueven o que caducan para actuar con rapidez. Los minoristas pueden beneficiarse de recomendaciones inteligentes para reordenar las existencias y evitar el despilfarro. Los pagos en l\u00ednea pueden iniciarse directamente desde la herramienta y ofrece un sistema de seguimiento centralizado que cubre aspectos de ventas, compras, beneficios, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Contabilidad integrada<\/li>\n\n\n<li>CRM y fidelizaci\u00f3n<\/li>\n\n\n<li>Gesti\u00f3n de compras y de la cadena de suministro<\/li>\n\n\n<li>Posibilidad de elegir entre numerosas integraciones, desde hardware hasta pagos, desde pedidos en l\u00ednea hasta fidelizaci\u00f3n.<\/li>\n\n\n<li>Gesti\u00f3n omnicanal<\/li>\n\n\n<li>MIS reporting, real time analytics in a single platform<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fundada: <\/strong>2004<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial\/demo availability<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Prueba gratuita<\/p>\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#eee6e057\">\n\n<p class=\"wp-block-paragraph\"><strong>Pros: <\/strong>Buena informaci\u00f3n y seguridad<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras: <\/strong>Algunos usuarios afirman que el servicio de atenci\u00f3n al cliente podr\u00eda ser mejor<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Adecuado para<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ropa, electr\u00f3nica, productos farmac\u00e9uticos, comercios minoristas<\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">10. Retail Clouds<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcddzIHkhwsDk6HKWJ79alccwDQYsRZdA_unIIeAveznvb1eq67BxdTdXt4iQOHugqy93cGitbux7BLNyG25n6I9ovJJTPCtRVPOVoZNvkRmuPhkdUj5X4tVKd-oxqeMlsVOVHjrPylfcYM_rXjZ36OftDr0sUWqV2Tu9dC?key=AZgtpGYId7re1Oajz5wuqg\" alt=\"-\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.retailclouds.com\/home\/loadHomePage.do\" rel=\"nofollow noopener\" target=\"_blank\">Retail Clouds<\/a> permite la supervisi\u00f3n inal\u00e1mbrica y remota de las tiendas y la distribuci\u00f3n a trav\u00e9s de IoT. Los usuarios obtienen acceso a capacidades operativas integrales junto con an\u00e1lisis prescriptivos y predictivos. Este software de comercio minorista ayuda a extraer datos comerciales antiguos y proporciona soporte de vallado GPS para garantizar que los consumidores puedan realizar pedidos desde zonas de servicio espec\u00edficas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Pago por uso<\/li>\n\n\n<li>Sin costes de asistencia ni mantenimiento<\/li>\n\n\n<li>100% Disponibilidad<\/li>\n\n\n<li>360 degree Retail Platform<\/li>\n\n\n<li>No limit on number of users<\/li>\n\n\n<li>Configuraci\u00f3n y control remotos completos<\/li>\n\n\n<li>Compatible con Android, Windows e iOS<\/li>\n\n\n<li>Aut\u00e9ntica plataforma omnicanal<\/li>\n\n\n<li>Escalable<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fundada: <\/strong>2011<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial\/demo availability<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Prueba gratuita<\/p>\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#eee6e057\">\n\n<p class=\"wp-block-paragraph\"><strong>Pros: <\/strong>Presta servicios a diversos sectores, actualizaciones \u00fatiles<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras: <\/strong>Soporte m\u00f3vil limitado<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Adecuado para<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Gran consumo, estilo de vida, farmacia<\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">11. IQmetrix<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc0sdcFtWUUGWqpYuz5c0MzNPDOiv8lLu2NG0icqx1uelqzuiSeFbpRtGHjoIBycNKnfbIuaD2xq-Dgr6s3OKUxbQU3NPWHxw0INCGd3e8-55K-LWkTzzWOYCzXhucL_NyP_5QCDMV-cpMngtDG3rJUCxA9lPo04NZn4TnO_Q?key=AZgtpGYId7re1Oajz5wuqg\" alt=\"-\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.iqmetrix.com\/\" rel=\"nofollow noopener\" target=\"_blank\">IQmetrix<\/a> is a retail management software that enhances operational efficiency for inventory, omnichannel, and analytics. They manage multiple stores by harnessing elements of inventory management, employee tracking, financial tasks, and more. IQmetrix claims to be an effective solution for enhanced software compatibility, readily integrating a retail system with digital touchpoints for a unified customer experience across all channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Gesti\u00f3n de existencias<\/li>\n\n\n<li>Informes, datos y an\u00e1lisis<\/li>\n\n\n<li>Gesti\u00f3n de los empleados<\/li>\n\n\n<li>Relaci\u00f3n con los clientes<\/li>\n\n\n<li>Finanzas y contabilidad<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fundada: <\/strong>1999<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial\/demo availability<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Demostraci\u00f3n gratuita<\/p>\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#eee6e057\">\n\n<p class=\"wp-block-paragraph\"><strong>Pros: <\/strong>F\u00e1cil de usar<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras: <\/strong>Sin prueba gratuita, aplicabilidad limitada a diversos sectores<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Adecuado para<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Telecomunicaciones<\/p>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">12. Tyler<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcgdRbOUlIV_oJ7dbKyDt10TODuHv9p-6jMf7R3LAHojV75tw-jnU8mwiB7swnPVw9Lu_-JhEcjSzFuZjQT_HL4-yR2l323-WPVRuv1skj3sd6ifoPuYlH6O3sX_Vp-rRn2aMdurOJkRRqKeIlz4GihnplOfHFKRrYi6RttLQ?key=AZgtpGYId7re1Oajz5wuqg\" alt=\"-\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.tylernet.com\/\" rel=\"nofollow noopener\" target=\"_blank\">TylerNet<\/a> proporciona funciones de TPV, gesti\u00f3n de inventario y contabilidad basadas en la nube para tomar decisiones m\u00e1s informadas. Centrados en mejorar los resultados de las marcas, afirman haber encabezado la tecnolog\u00eda de punto de venta integrada y basada en la nube que se utiliza en la actualidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caracter\u00edsticas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>An\u00e1lisis para decisiones inteligentes<\/li>\n\n\n<li>Tramitaci\u00f3n eficaz de los pedidos<\/li>\n\n\n<li>Completo conjunto de herramientas de compra<\/li>\n\n\n<li>Medidas eficaces de satisfacci\u00f3n del cliente<\/li>\n\n\n<li>Informaci\u00f3n financiera precisa<\/li>\n\n\n<li>Vista detallada del inventario de todas las tiendas<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fundada: <\/strong>1979<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial\/demo availability<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Demostraci\u00f3n gratuita<\/p>\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#eee6e057\">\n\n<p class=\"wp-block-paragraph\"><strong>Pros: <\/strong>Variedad de informes, operativos tanto en entornos en l\u00ednea como fuera de l\u00ednea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras:<\/strong> Sin versi\u00f3n de prueba, algunos problemas de escalabilidad, puede que no sea f\u00e1cil de usar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Adecuado para<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Electrodom\u00e9sticos, muebles, electr\u00f3nica, joyer\u00eda<\/p>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">How to choose the right retail management software<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing the right retail management software depends on where your biggest operational gap sits. Traditional POS-first tools cover store operations well but rarely connect to distributors, beat plans, or retailer coverage data. For brands with field teams selling through thousands of outlets, a platform that unifies <a href=\"\/es\/sales-force-automation-software\/\">SFA<\/a>, DMS, and merchandising beats a standalone POS every time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Offline support, mobile-first workflows, and ERP integration are non-negotiable for brands selling at scale. BeatRoute addresses all three while adding Goal-Driven AI that turns targets into daily rep actions rather than month-end dashboards. With 200+ enterprise customers across 20+ countries and a 4.6-star Play Store rating, BeatRoute is built for brands that need execution, not just reporting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to see Goal-Driven AI in action on your own data? <a href=\"https:\/\/beatroute.io\/es\/solicite-una-demostracion\/\">Reserve una demostraci\u00f3n con BeatRoute<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Preguntas m\u00e1s frecuentes<\/h2>\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-berema1\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">\u00bfQu\u00e9 es un software de gesti\u00f3n comercial?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Retail management software is technology that enables a brand to improve the retailer&#8217;s experience, loyalty, and sales through applications dedicated to inventory management, customer relationship management, rewards, ordering and more. For consumer brands with field teams, platforms like BeatRoute extend this definition to include field execution, distributor coordination, and Goal-Driven AI that connects HQ targets to shelf-level actions.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-berema2\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">\u00bfCu\u00e1les son los tipos de software de gesti\u00f3n comercial?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Retail management software functionality includes: (1) Enterprise resource planning (ERP), which allows different departments to work in tandem and store information via configurable interfaces; (2) Inventory management for a clear view of existing and projected stock; (3) Customer resource management or CRM for connecting consumer profiles across online and offline stores; (4) Field execution platforms like BeatRoute that connect sales teams, distributors, and retailers into one Goal-Driven workflow.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-berema3\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">What are the key benefits of investing in retail management software?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Retail management software helps retailers and distributors improve operations, increase efficiency, and drive sales growth. Key benefits include 24\/7 order management with online B2B ordering, real-time stock and inventory visibility to avoid stockouts, transparent order and delivery tracking, integrated loyalty programs to boost retailer engagement, simplified returns and automated credit management, and a direct marketing channel for targeted promotions and new product launches.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-berema4\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">What key features should you look for in retail management software?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>The best retail management software should unify sales strategy from the back office to the retail shelf. Key features include real-time distributor and inventory visibility through direct DMS integration, seamless ERP and backend integration with systems like SAP or Oracle, AI-driven sales intelligence that guides reps with next-best actions and order recommendations, a built-in trade marketing and loyalty engine, and an intuitive mobile app for field sales reps with route planning, planogram guidance, order taking, and feedback collection.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR This comparison helps consumer brand leaders and retail ops managers choose the best retail management software across POS, inventory, and field [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":66274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_rsf_enable":false,"content-type":"","footnotes":""},"categories":[51],"tags":[],"geography":[],"industry":[],"class_list":["post-15564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-execution"],"acf":[],"authors":[],"_links":{"self":[{"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/posts\/15564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/comments?post=15564"}],"version-history":[{"count":0,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/posts\/15564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/media\/66274"}],"wp:attachment":[{"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/media?parent=15564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/categories?post=15564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/tags?post=15564"},{"taxonomy":"geography","embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/geography?post=15564"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/industry?post=15564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}