- \n
- Over 70% of companies using sales gamification report 11% to 50% performance gains; PayPal and SAP have seen up to 7x conversion lifts.<\/li>\n\n\n
- Gamification works by converting company revenue goals into rep-level KPIs like sales targets and KBIs like cross-sell and scheme application.<\/li>\n\n\n
- Weight points toward harder behaviours such as upsell and cross-sell so reps prioritise activities that move the company target.<\/li>\n\n\n
- A live leaderboard gives reps self-benchmarking against top performers and exposes exactly which KPIs need improvement.<\/li>\n\n\n
- Points data doubles as a skill-gap signal so managers can push targeted training videos only to reps who need them.<\/li>\n<\/ul>\n\n\nLa gamificaci\u00f3n de ventas es el proceso de adopci\u00f3n de elementos, din\u00e1micas y est\u00e9tica similares a los juegos para lograr el rendimiento deseado del equipo de ventas. La gamificaci\u00f3n ayuda a mantener a los representantes de ventas comprometidos y motivados.\n
Seg\u00fan un informe<\/a> realizado para m\u00e1s de 70% de empresas que utilizan herramientas de gamificaci\u00f3n de ventas, se produjo un aumento de entre 11% y 50% en el rendimiento de ventas medido. Grandes empresas como PayPal y SAP han experimentado un aumento de hasta 7 veces en las conversiones de ventas mediante el uso de la gamificaci\u00f3n.<\/blockquote>\nGamification in sales not only enhances the competition within a team but also recognizes the top performers. It helps in converting the normal day-to-day sales activities into engaging ones.\n\nSales gamification increases engagement while doing sales which is often seen as a boring and task-oriented job by some sales reps.\n\nIt also supports open mentoring options within a team through leaderboard visibility, wherein low performing sales reps can benchmark their performance against high performing sales reps to increase performance.\n\nSales leaders find sales gamification tools<\/a> very useful as it encourages in building motivational energy around the team, and it also helps them in achieving the company goals.\n\nWhile there is a list of sales gamification tools, Software de gamificaci\u00f3n de ventas de BeatRoute<\/strong> ofrece la mejor experiencia de gamificaci\u00f3n. Se centra en los KPI (Indicadores Clave de Rendimiento) de salida, as\u00ed como en los KBI (Indicadores Clave de Comportamiento) de entrada, lo que se traduce en un aumento de los registros de ventas de las empresas de gran consumo.\n\n
Proceso en 6 pasos de BeatRoute<\/a> Gamificar el proceso de venta<\/h2>\n
1) Defining the goals for individual sales reps & teams<\/h3>\nCada Empresa de gran consumo<\/a> tiene unos objetivos de ingresos y ventas. Es muy importante que la empresa convierta estos objetivos a nivel de empresa en objetivos individuales para los representantes de ventas.\n\n
![\"-\"](\"https:\/\/beatroute.io\/wp-content\/uploads\/2020\/08\/33-2-1.jpg\")
\n\nEjemplos de estos objetivos pueden ser las ventas totales, los pedidos recogidos por los comerciales, las ventas adicionales, las ventas cruzadas, los planes aplicados, etc. Los representantes de ventas completan las acciones y los jefes de ventas pueden medirlas para juzgar el rendimiento general de los representantes de ventas.\n\nSoftware de gamificaci\u00f3n de ventas de BeatRoute<\/strong>, powered by Goal-Driven AI, enables sales leaders to run a sales process that ensures the whole team executes against company-level goals.\n2) Deciding the right KPIs & KBIs corresponding to the goals<\/h3>\nOnce the sales leaders have defined the company-level goals, they can convert them into a set of Key Performance Indicators (KPIs) such as sales targets, as well as Key Behavioural Indicators (KPIs) such as input activities undertaken by the sales reps.\n\nFor example, let\u2019s say the company\u2019s goal is to achieve x number of sales of a particular item. This number can be only be achieved by the collective efforts of all the sales reps. So, the company can define a KPI by the name \u201cSales Target\u201d and that will indicate the performance of the sales reps.\n\nThe better the performance of the reps, the more the chances of achieving overall company goals.\n
3) Allocating points as per the KPIs & KBIs<\/h3>\nOnce the KPIs & KBIs are defined, sales leaders can allocate points to each one of them. They can allocate more points to more significant goals, say cross-sell.\n\nThis system motivates the sales reps to attempt the goals with high points and eventually benefits the company in achieving the company goal.\n\nSoftware de gamificaci\u00f3n de ventas de BeatRoute<\/strong> permite a los l\u00edderes de ventas dise\u00f1ar una estructura de puntos para el conjunto decidido de KPIs & KBIs para lograr un objetivo de negocio en particular.\n
4) Recording field actions into the app & monitoring the leaderboard<\/h3>\nSoftware de gamificaci\u00f3n de ventas de BeatRoute<\/strong> muestra las clasificaciones de Leaderboard en funci\u00f3n de todas las acciones realizadas por los representantes de ventas. Lleva un registro de todas las actividades realizadas por el representante de ventas y asigna puntos al completar una tarea seg\u00fan los puntos asignados.\n\n
![\"-\"](\"https:\/\/beatroute.io\/wp-content\/uploads\/2020\/08\/f3acc9dcbf444d4688061905ba9f6a96_10_960-1.jpg\")
\n\nThe leaderboard allows sales leaders to keep a track of all the tasks done by the sales reps. The best part about this system is sales reps themselves can track their goals and thus, their rankings.\n\nThis advanced leaderboard also allows the sales reps to identify what tasks need to be performed to gain points to arrive at a certain rank. A competitive environment is created and sales reps are motivated to perform tasks to improve their rankings.\n5) Rewarding the top performers and identifying issues with others<\/h3>\nWith the data of all the actions performed by the sales reps and the daily & monthly rankings as per the leaderboard, sales leaders can reward the top-performing sales reps in their team and can address issues with the other non-performing sales reps.\n\nWith the help of the overall monthly sales behavior data, sales leaders can identify which sales rep scored poorly for which KPI, giving them a clear picture of the strengths & weaknesses of a particular sales rep.\n\nFor example, a sales rep with poor scores in upselling clearly indicates where he needs help.\n
6) Learning need detection and PinPointed training<\/h3>\nSoftware de gamificaci\u00f3n de ventas de BeatRoute<\/strong> allows sales leaders to identify the learning needs of individual sales reps through the points earned or lost by them.\n\nOnce the learning need is identified, the sales leaders can target relevant digital training modules based on the skill gaps of the individual sales reps.\n\nThey can also send media items, say videos, to a targeted set of reps for the training and guidance purpose.\n\nBeatRoute\u2019s Sales Gamification Software not only helps in boosting the sales but also helps in identifying individual problems faced by the sales reps. Thus, by arranging problem-based training sessions, the weak performing sales reps can get benefitted.\n
Conclusi\u00f3n<\/h2>\nEn general, la gamificaci\u00f3n para las ventas es una forma excelente de aumentar sus ingresos y crear un entorno competitivo dentro de su equipo. Permite reconocer, recompensar y motivar al equipo de ventas, adem\u00e1s de trabajar en sus puntos d\u00e9biles.\n\nSoftware de gamificaci\u00f3n de ventas de BeatRoute<\/strong> ayuda a obtener lo mejor de cada representante de ventas y a alcanzar el objetivo de ventas de la empresa. El enfoque sistem\u00e1tico paso a paso le ayuda a crear un entorno competitivo dentro de la empresa, lo que a su vez aumenta las ventas de la empresa.\n\n\u00bfLa mayor\u00eda de sus representantes de ventas no son capaces de alcanzar sus objetivos de ventas? Si es as\u00ed, haga clic aqu\u00ed para reservar una demostraci\u00f3n en l\u00ednea del Software de Gamificaci\u00f3n de Ventas de BeatRoute y haga que su equipo de ventas sea m\u00e1s productivo.\n<\/a>\n
\n\n\nWhy is sales gamification important for FMCG?<\/h3>\n
\n\nFMCG sales reps run the same visit-and-order routine daily, which wears down motivation. Gamification builds a competitive culture with live leaderboards, points, and rewards. Reps stay engaged, self-benchmark against peers, and work harder on the activities that drive company goals. Studies show performance gains of 11% to 50% after rollout.<\/p>\n\n<\/div>\n<\/div>\n
\nHow do you gamify sales in an FMCG company?<\/h3>\n
\n\nDefine company goals, break them into rep-level KPIs like sales targets and KBIs like cross-sell and scheme application, and allocate points weighted toward harder behaviours. Record field actions into the sales app, show a live leaderboard, and reward top performers monthly. Use points data to spot skill gaps and push targeted training to weak performers.<\/p>\n\n<\/div>\n<\/div>\n
\nWhat makes a good sales gamification software?<\/h3>\n
\n\nThe best platforms integrate the entire sales process with game mechanics: flexible KPI and KBI configuration, accurate activity tracking tied to the sales app, a live leaderboard visible to every rep and manager, rule-based point weighting, reward automation, and skill-gap detection that feeds a training module. BeatRoute covers all of these.<\/p>\n\n<\/div>\n<\/div>\n
\nWhat is the difference between a KPI and a KBI?<\/h3>\n
\n\nA KPI measures an outcome like sales target, orders closed, or revenue. A KBI measures the input behaviour that produces the outcome: store visits, SOP adherence, cross-sell attempts, scheme applications, or new-outlet onboarding. Good gamification tracks both, so reps get rewarded for activities that correlate with outcomes, not just for results.<\/p>\n\n<\/div>\n<\/div>\n
\nHow does gamification surface training needs?<\/h3>\n
\n\nWhen a rep consistently scores low on a specific KPI, say upsell or cross-sell, the points data pinpoints the skill gap. Managers push targeted video modules to that rep rather than running blanket training for the whole team. This replaces generic refresher sessions with pinpointed coaching on the behaviours that are actually underperforming.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"
FMCG sales reps treat day-to-day order collection as routine, and motivation drops. Sales gamification turns the same activities into a points-driven competition […]<\/p>\n","protected":false},"author":2,"featured_media":3594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_rsf_enable":false,"content-type":"","footnotes":""},"categories":[51],"tags":[],"geography":[],"industry":[],"class_list":["post-3532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-execution"],"acf":[],"authors":[],"_links":{"self":[{"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/posts\/3532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/comments?post=3532"}],"version-history":[{"count":0,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/posts\/3532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/media\/3594"}],"wp:attachment":[{"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/media?parent=3532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/categories?post=3532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/tags?post=3532"},{"taxonomy":"geography","embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/geography?post=3532"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/industry?post=3532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}