{"id":4573,"date":"2021-02-24T16:53:26","date_gmt":"2021-02-24T11:23:26","guid":{"rendered":"https:\/\/beatroute.io\/?p=4573"},"modified":"2026-02-24T05:57:20","modified_gmt":"2026-02-24T05:57:20","slug":"guia-del-sistema-de-gestion-de-distribuidores-para-empresas-de-fmcg","status":"publish","type":"post","link":"https:\/\/beatroute.io\/es\/participacion-del-canal\/guia-del-sistema-de-gestion-de-distribuidores-para-empresas-de-fmcg\/","title":{"rendered":"Gu\u00eda definitiva de sistemas de gesti\u00f3n de distribuidores para empresas de gran consumo"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The FMCG supply chain is one of the biggest cost drivers in the industry, making distribution efficiency a critical priority. Here are some key <a href=\"https:\/\/gitnux.org\/fmcg-industry-statistics\/?utm_source=chatgpt.com\" rel=\"nofollow noopener\" target=\"_blank\">stats:<\/a><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nearly 70% of total operational costs come from the supply chain<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">34% of FMCG supply chains still rely on manual processes<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">25% of FMCG products face stockouts, directly hurting sales and brand reliability<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In emerging markets, where <a href=\"https:\/\/beatroute.io\/es\/automatizacion-de-la-fuerza-de-ventas-para-fmcg\/\">PRODUCTOS DE GRAN CONSUMO<\/a> growth is booming, this inefficiency translates into lost revenue, dissatisfied distributors, and gaps for competitors to exploit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why forward-looking FMCG brands are not just investing in FMCG DMS (Distributor Management System) software, but rethinking how they manage distribution and build relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, deploying technology alone is not enough. Adoption is often the biggest hurdle, as many distributors resist switching or find tools misaligned with their workflows.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, you will learn what an FMCG DMS is, why it matters in 2025, its key features and benefits, the common challenges in adoption, and how leading solutions address them.<\/span><\/p>\n<h2>What Does an FMCG Distributor Management System Do?<\/h2>\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/beatroute.io\/es\/sistema-de-gestion-de-distribuidores\/\">Software de gesti\u00f3n de distribuidores<\/a> enables FMCG brands to digitize and automate their distribution network. It handles everything from:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order placement to fulfillment<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inventory visibility and stock management<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trade schemes, claims, and credit notes<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Secondary sales tracking<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payment reconciliation and account statements<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In simple terms, an FMCG DMS bridges the gap between your sales teams, distributors, and retailers, ensuring smooth flow of goods, money, and data.<\/span><\/p>\n<h2>What Challenges Do FMCG Companies Face Without a DMS?<\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Distributor Complexity: Managing multiple brands and categories makes real-time data capture crucial, yet difficult.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fierce Competition: Store-level execution and timely replenishment are hard to control without digital systems.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Distributor Loyalty: Without empowerment, distributors are less motivated to prioritize your brand.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Operational Inefficiencies: Manual order-to-cash processes increase errors, pilferage, and delays.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<\/ol>\n<h3>Challenges in DMS Adoption<\/h3>\n<p><span style=\"font-weight: 400;\">Even with a Distributor Management Software, many FMCG brands struggle with adoption:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Distributors resist multiple systems: One DMS per brand is not practical.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preference for Tally or legacy systems: Distributors want to avoid extra manpower or duplication of effort.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low adoption = incomplete secondary sales visibility.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<\/ul>\n<h2>With vs. Without an FMCG DMS: Key Differences<\/h2>\n<table>\n<tbody>\n<tr>\n<td>\n<p><b>Aspecto<\/b><\/p>\n<\/td>\n<td>\n<p><b>Without Distributor Management Software<\/b><\/p>\n<\/td>\n<td>\n<p><b>With Distributor Management Software<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Distributor Management<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Manual, fragmented tracking<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Centralized, digital visibility<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Inventory Control<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">High risk of stockouts\/overstocking<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Real-time stock monitoring and replenishment<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Claims &amp; Schemes<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Delays, disputes, and lack of transparency<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Automated processing and faster settlements<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Visibilidad de las ventas secundarias<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Dependent on distributor reporting<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Real-time, accurate, and consistent data<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Distributor Experience<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Frustrating, low motivation<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Empowered with self-ordering, rewards, and transparency<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Costes operativos<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Higher due to inefficiencies and errors<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Lower through automation and reduced leakage<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Sales Visibility<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Limited view, mostly secondary data only<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Comprehensive visibility on both primary and secondary sales<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00a0<\/p>\n<h2>Key Features of BeatRoute&#8217;s Distributor Management System Software<\/h2>\n<p><span style=\"font-weight: 400;\">BeatRoute\u2019s FMCG DMS goes beyond generic solutions by addressing the biggest roadblocks to adoption. Its design ensures that every distributor is covered, whether it is remote distributors using the Hybrid DMS, multi-brand distributors using Tally or other plugins, or single-brand distributors using a full-fledged DMS. This flexibility makes it easier for brands to achieve complete distributor coverage and ensures smoother adoption across the network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the key features and how BeatRoute helps FMCG companies strengthen distribution:<\/span><\/p>\n<h3>1. DMS for Every Distributor<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Designed to cover all distributor types including remote, multi-brand, and single-brand<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable remote distributors to self-order directly from their mobile or WhatsApp<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide visibility into goals, milestones, and rewards<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplify claims management and status tracking<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<\/ul>\n<h3>2. Secondary Sales Visibility<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capture real-time secondary sales data without additional effort from distributors<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrate seamlessly with Tally and other third-party tools for multi-brand distributors<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide actionable insights into scheme utilization and store-level sales<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<\/ul>\n<h3 data-pm-slice=\"1 1 []\">3. Primary Sales Tracking<\/h3>\n<ul data-spread=\"false\">\n<li>\n<p>Enable real-time visibility of primary orders and dispatches<\/p>\n<\/li>\n<li>\n<p>Help distributors self-order via mobile or WhatsApp<\/p>\n<\/li>\n<li>\n<p>Provide brands with clear insights into order status and distributor-level performance<\/p>\n<\/li>\n<\/ul>\n<h3>\u00a0<\/h3>\n<h3>4. Inventory &amp; Stock Management<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give brands a live view of distributor stock positions<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Balance demand and supply to prevent stockouts or overstocking<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support creation of trade schemes linked to actual inventory levels<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<\/ul>\n<h3>5. Payment &amp; Credit Transparency<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer clear account statements accessible to both brands and distributors<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor credit limits in real time to ensure timely payments<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate debit\/credit note reconciliation to avoid disputes<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<\/ul>\n<h3>6. Scheme &amp; Claim Management<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate scheme allocation and validation for distributors<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Speed up claim settlements to build stronger trust<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide transparency on rewards, schemes, and benefits earned<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<\/ul>\n<h3>7. Integration with SFA<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect distributor operations with field execution in one platform<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flow orders seamlessly from Sales Force Automation to DMS<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide a unified view of sales execution, distributor performance, and store impact<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<\/ul>\n<h2>Benefits of BeatRoute\u2019s FMCG DMS for Companies and Distributors<\/h2>\n<h3>Benefits for FMCG Companies<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved visibility into secondary sales: BeatRoute\u2019s Distributor Management Software gives brands a real-time, accurate view of both primary and secondary sales data. <\/span><i><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accurate forecasting and stock management: With access to live distributor inventory and sales movement, brands can forecast demand better, prevent stockouts or overstocking, and align trade promotions with actual consumption trends. <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stronger distributor relationships: By simplifying claims, payments, and scheme management, and providing transparent goals and rewards, BeatRoute\u2019s DMS helps foster trust and loyalty among distributors, motivating them to prioritize your brand.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduced revenue leakages: Automation across order-to-cash processes minimizes pilferage, reduces human error, and ensures that promotions and claims are settled fairly and quickly.\u00a0<\/span><\/li>\n<\/ul>\n<h3>Benefits for Distributors<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easier order placement and claim settlement: Distributors can place orders directly via mobile or WhatsApp and track claims in real time, making their day-to-day operations smoother. <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transparent goals and rewards visibility: With BeatRoute, distributors have access to their sales goals, performance milestones, and accumulated rewards, ensuring clarity and motivation to grow business with your brand. <\/span><i><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Less manual reporting, more business focus: By integrating with Tally and other accounting tools, BeatRoute removes duplication of data entry, reducing admin work and freeing up time for distributors to focus on sales and growth.\u00a0<\/span><\/li>\n<\/ul>\n<h2>Why BeatRoute\u2019s Hybrid Distributor Management System is the Right Choice<\/h2>\n<p><span style=\"font-weight: 400;\">Distributor adoption has always been the biggest barrier for FMCG brands when implementing a Distributor Management System Software. BeatRoute solves this with a flexible Hybrid DMS that adapts to every type of distributor, whether it is integrating with Tally for multi-brand distributors, enabling mobile and WhatsApp ordering for remote distributors, or offering a full-scale DMS for single-brand partners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Book a free demo to see how BeatRoute\u2019s Distributor Management Software not only improves distributor relationships but also creates a collaborative ecosystem across primary and secondary sales.<\/span><\/p>\n<h2>Preguntas frecuentes<\/h2>\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1756376040821\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">What is an FMCG DMS and why is it important?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>An FMCG Distributor Management System digitizes primary and secondary sales, helping brands cut costs, improve supply chain visibility, and respond quickly to market demand.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756376104652\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">How is BeatRoute\u2019s Distributor Management Software different from others?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Unlike generic systems, BeatRoute\u2019s Hybrid DMS adapts to every distributor type with Tally integration, WhatsApp ordering, and a full platform for single-brand distributors.<br \/>\u00a0<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756376150500\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">What challenges does BeatRoute\u2019s DMS solve for FMCG brands?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>It tackles the core adoption challenge by fitting into existing workflows, eliminating manual duplication, and ensuring accurate sales visibility across all distributors.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756376176967\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">How does BeatRoute\u2019s DMS improve distributor relationships?<br>\u00a0<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>By making ordering, claims, and rewards transparent and simple, distributors feel empowered, which builds trust and motivates them to prioritize your brand.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756376210866\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">Can BeatRoute\u2019s DMS integrate with existing systems?<br>\u00a0<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Yes, it plugs directly into Tally and other accounting tools, letting distributors continue with familiar systems while providing brands with real-time data.<br \/>\u00a0<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756376702918\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">What visibility does BeatRoute\u2019s Distributor Management System provide?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>It offers real-time insights into dispatches, claims, stock levels, and secondary sales, allowing brands to respond faster to market changes.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756376931957\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">Why is distributor adoption easier with BeatRoute?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Distributors can keep using their existing tools like Tally, place orders via WhatsApp, or access a full-fledged DMS if single-brand, ensuring no workflow disruption.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756376990137\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">What\u2019s the first step to adopting BeatRoute\u2019s Distributor Management Software?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Start with a demo or consultation to see how BeatRoute can transform your distribution with real-time visibility and goal-driven execution.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Know solution to the challenges you face and streamline your dealer\/distributor landscape, for secondary sales visibility. <\/p>","protected":false},"author":4,"featured_media":63831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_rsf_enable":false,"content-type":"","footnotes":""},"categories":[52],"tags":[],"geography":[],"industry":[],"class_list":["post-4573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channel-engagement"],"acf":[],"authors":[],"_links":{"self":[{"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/posts\/4573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/comments?post=4573"}],"version-history":[{"count":5,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/posts\/4573\/revisions"}],"predecessor-version":[{"id":66349,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/posts\/4573\/revisions\/66349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/media\/63831"}],"wp:attachment":[{"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/media?parent=4573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/categories?post=4573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/tags?post=4573"},{"taxonomy":"geography","embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/geography?post=4573"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/beatroute.io\/es\/wp-json\/wp\/v2\/industry?post=4573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}