BeatRoute Vs Field Assist? Which to Choose?
- Both are sales force automation platforms targeting FMCG industry. One might start to wonder what's the difference? Why go with one over the other? Well, the biggest difference lies in BeatRoute's DNA. Like iPhone vs Android for say!
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BeatRoute Vs Field Assist? Which to Choose?
Both are sales force automation platforms targeting FMCG industry. One might start to wonder what’s the difference? Why go with one over the other? Well, the biggest difference lies in BeatRoute’s DNA. Like iPhone vs Android for say!
Why Goal-Driven CRM SFA BeatRoute Over FieldAssist?
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Old style sales force automation platforms only allow you to automate/digitise your field sales operations. They boast of having latest features, analytics, fancy dashboards & colourful graphics. On the other hand, BeatRoute is designed to deliver healthy sales growth every month. For Example; you might have company level goals such as improving sales output per sales rep, getting larger order sizes, meeting 'revenue per store' targets, SKU/range performance or channel-wise ROI etc.
BeatRoute allows you to define such goals in the system, and achieve them through our unique Goal Driven Sales Approach. Hence, you cover the basics of automation such as GPS tracking, data capture, attendance, secondary sales visibility etc., while taking your field sales execution to the next level for consistent business growth.


BeatRoute is evolved for FMCG & Consumer Good Nuances
- While most of the sales force automation software in the industry are built around general trade of operations. We understand your need for a versatile sales automation solution, which is why we built a platform that evolves with your market needs and covers General Trade, Modern Trade along with HoReCa/B2B channels. It lets you get complete control over channel partners, sales reps, promoters, merchandisers etc.
Not Just any Gamification
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Gamification has become a trend over last couple of years, with SFA companies using it as their selling point. But does it actually help? No, because at the core they are just tracking KPI's (Key Performance Indicator), usually sales output.
At BeatRoute, we differ, it's not just about output KPI's, when gamification is done on input/behavioral KPI's as well like interaction norms, range selling, average order size, scheme application, merchandising execution etc. a sales reps output automatically gets better.
Furthermore, BeatRoute's system identifies and informs sales managers of people faltering on these KBI's, also aiding them to impart targeted digital coaching with it's Learning Demonstration Module.


Let Cues BOT-Powered by AI Handle Analytics and Reporting
- Sales Managers often don't have time to go through charts and dashboard in the heat of field operations. One of it's kind, BeatRoute's Cues BOT Engine is an AI which helps detect problems in Route-to-Market Operations, without the need of manual data crunching. It informs relevant field managers & nudges them to take immediate corrective action.
Why BeatRoute?
Each industry has specific needs which can not be met by generic field sales capabilities. We have designed industry specific workflows that you can pick, configure and adapt within a few days and start reaping full benefits from BeatRoute.

You don’t have to buy the whole platform. Customers can choose one or more components to rollout and see the results first.

Scalable, zero-code platform that allows for a high degree of configuration without requiring time & capex investments.

Rest easy with Enterprise-Grade security and compliance standards. Your data is yours to command.

Designed for poor and no connectivity areas. Sales teams can keep working as usual in no network areas, data syncs up when they come online.

Dedicated customer success & support that handholds you to achieve your business goals consistently.

Use BeatRoute Matrix to create custom automations or exchange data with SAP, Oracle, SFDC, PowerBI, HRMS or any other system.
Customer Testimonials
We seek success in making our customers successful. Companies utilizing BeatRoute report direct, measurable, highly positive impact on their key business KPIs.
Achieved
10%
Lower Cost of Field Sales Operations
“BeatRoute has enabled us to increase our market coverage by 15%, while reducing the cost of field sales operations by 10% at the same time. “
Mayak Pandey,
Perfetti Van Melle

Achieved
30%
Higher Revenue Per Retail Store
“BeatRoute has helped us improve our revenue per outlet by 30% & sales per executive by 40%, through Goal-Driven Sales Approach, performance benchmarking & creation of better market coverage strategy.”
Tiffany Ngkaion,
Davies Paints

Achieved
50%
Higher Sales Productivity
“We have witnessed 50% higher sales productivity with BeatRoute’s Goal-Driven Sales Approach.”
Rahul Jha,
Cosmic Nutracos
