FMCG

  • Grow your business with new age sales force automation

  • Know your customers and measure market penetration

    • Know your customers with our smart Customer Profiling Engine
    • Visualize your market penetration with map views to drive measurable penetration targets
    • Optimize your market coverage with orbit route optimization algorithm
  • Use Customer Segments for Beat-planning to enhance team productivity

    • Analyse customer sales, profile, & GPS data to create differentiated beat plans
    • Enforce GPS based customer visit adherence of Beat plans
    • Enable territory managers to analyse & implement changes to beat plans
  • Maximize Sales with our AI powered Order Recommendation, and Scheme Engine

    • Augment Order taking of your sales rep with “Suggested Orders” on every retail visit
    • Help your Sales Rep to Cross-Sell and Up-Sell with schemes prompts and auto application of schemes in order taking process
    • Design complex promotion schemes, with simple UI
    • Take Order even with no or poor internet
  • Induce offtake by taking control of visual merchandising at stores

    • Use our visual merchandising reporting to measure availability, and visibility of your products at thousands of stores
    • Reduce cost of external audits for visual merchandising and get reliable data
  • Help your territory managers help their front line

    • Enable them with a map view of his team’s field activities
    • Trigger them into action with intelligent alerts
    • Help them identify underperforming customers or team members, to optimize their visits to stores or with team mates
    • Help them schedule their field visits, based on smart search on customers
  • Maximize return from product promoter deployment at large format stores

    • Ensure promoter presence based on our GPS and Face Recognition
    • Get recurring feedback on visual merchandising and instore branding
    • Use reliable attendance data to pay your field force agency
  • Enable your field force with training and demonstration content

    • Demonstrate products to customer with multimedia content
    • Run faster on-boarding cycles, on remotely hired team members.
    • Educate your field force with multi-media content
  • Enable distributors by Integrating with your exiting DMS, or with our in-built DMS

    • Simply integrate BeatRoute field force solution with already adopted DMS with our API suite
    • Use our in-built world class DMS with full inventory, invoicing, schemes and claims feature
    • Use our DMS app with small distributors for expanded reach

Engineered for Field Force

  • Works offline
  • Team Performance Score Cards
  • Alerts & Notification Centre
  • API Integration with ERP & DMS systems


  • "We evaluated a dozen platforms to choose BeatRoute. It's truly world class."
    Kashif Ahmed, Trade Marketing, Danone Nutricia, India
  • "We have thousands of product promoters running BeatRoute app every day. It has scaled up nicely and undoubtedly the most easy-to-use app"
    Arvind Vohra, Managing Director, Gionee Mobile Phones, India
  • "My brief to the team was to find an app that required zero training. BeatRoute is just that. We could roll it out to our entire sales hierarchy including distributor sales reps in just 3 months."
    Rodrigo Canillas, Director Sales, Danone Nutricia, India
  • "Used across India where ever there is a network or no network, so the off-line and the online functionality works pretty fine, and we have never faced any issues as an IT team"
    Arpita Das
  • "We have been using BeatRoute in Indonesia. It is easy to use and has enabled us to better plan and monitor sales and promotion activities in the field."
    Desideria Utomo, Director, Kobe Boga Utama
  • "BeatRoute App's interface is refreshingly simple and easy to use. Underlying technology has helped us profile our retailers with high degree of accuracy. We have been able to optimize our service routes with clear business benefits"
    Suhail Ghai, CIO, India Region, Pepsico


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