- \n
- Over 70% of companies using sales gamification report 11% to 50% performance gains; PayPal and SAP have seen up to 7x conversion lifts.<\/li>\n\n\n
- Gamification works by converting company revenue goals into rep-level KPIs like sales targets and KBIs like cross-sell and scheme application.<\/li>\n\n\n
- Weight points toward harder behaviours such as upsell and cross-sell so reps prioritise activities that move the company target.<\/li>\n\n\n
- A live leaderboard gives reps self-benchmarking against top performers and exposes exactly which KPIs need improvement.<\/li>\n\n\n
- Points data doubles as a skill-gap signal so managers can push targeted training videos only to reps who need them.<\/li>\n<\/ul>\n\n\nGamifikasi Penjualan adalah proses mengadopsi elemen-elemen, dinamika, dan estetika seperti permainan untuk mencapai kinerja yang diinginkan dari tim penjualan. Gamifikasi membantu menjaga agar tenaga penjualan tetap terlibat dan termotivasi.\n
Menurut sebuah laporan<\/a> yang dilakukan terhadap lebih dari 70% perusahaan yang menggunakan alat gamifikasi penjualan, terdapat peningkatan antara 11% hingga 50% dalam kinerja penjualan yang diukur. Perusahaan besar seperti PayPal dan SAP telah mengalami peningkatan hingga 7x lipat dalam konversi penjualan dengan menggunakan Gamifikasi.<\/blockquote>\nGamification in sales not only enhances the competition within a team but also recognizes the top performers. It helps in converting the normal day-to-day sales activities into engaging ones.\n\nSales gamification increases engagement while doing sales which is often seen as a boring and task-oriented job by some sales reps.\n\nIt also supports open mentoring options within a team through leaderboard visibility, wherein low performing sales reps can benchmark their performance against high performing sales reps to increase performance.\n\nSales leaders find sales gamification tools<\/a> very useful as it encourages in building motivational energy around the team, and it also helps them in achieving the company goals.\n\nWhile there is a list of sales gamification tools, Perangkat Lunak Gamifikasi Penjualan BeatRoute<\/strong> memberikan pengalaman gamifikasi terbaik. Ini berfokus pada output KPI (Indikator Kinerja Utama) serta input KBI (Indikator Perilaku Utama) yang menghasilkan peningkatan catatan penjualan untuk perusahaan FMCG.\n\n
Proses 6 langkah oleh BeatRoute<\/a> untuk Memainkan Proses Penjualan<\/h2>\n
1) Defining the goals for individual sales reps & teams<\/h3>\nSetiap Perusahaan FMCG<\/a> memiliki beberapa tujuan yang ditetapkan untuk pendapatan dan penjualan. Menjadi sangat penting bagi perusahaan untuk mengubah sasaran tingkat perusahaan ini menjadi sasaran individu untuk perwakilan penjualan.\n\n
![\"-\"](\"https:\/\/beatroute.io\/wp-content\/uploads\/2020\/08\/33-2-1.jpg\")
\n\nContoh dari tujuan tersebut dapat berupa total penjualan, pesanan yang dikumpulkan oleh perwakilan penjualan, upselling, cross-selling, skema yang diterapkan, dll. Tindakan-tindakan tersebut pada akhirnya diselesaikan oleh perwakilan penjualan dan dapat diukur oleh pemimpin penjualan untuk menilai kinerja perwakilan penjualan secara keseluruhan.\n\nPerangkat Lunak Gamifikasi Penjualan BeatRoute<\/strong>, powered by Goal-Driven AI, enables sales leaders to run a sales process that ensures the whole team executes against company-level goals.\n2) Deciding the right KPIs & KBIs corresponding to the goals<\/h3>\nOnce the sales leaders have defined the company-level goals, they can convert them into a set of Key Performance Indicators (KPIs) such as sales targets, as well as Key Behavioural Indicators (KPIs) such as input activities undertaken by the sales reps.\n\nFor example, let\u2019s say the company\u2019s goal is to achieve x number of sales of a particular item. This number can be only be achieved by the collective efforts of all the sales reps. So, the company can define a KPI by the name \u201cSales Target\u201d and that will indicate the performance of the sales reps.\n\nThe better the performance of the reps, the more the chances of achieving overall company goals.\n
3) Allocating points as per the KPIs & KBIs<\/h3>\nOnce the KPIs & KBIs are defined, sales leaders can allocate points to each one of them. They can allocate more points to more significant goals, say cross-sell.\n\nThis system motivates the sales reps to attempt the goals with high points and eventually benefits the company in achieving the company goal.\n\nPerangkat Lunak Gamifikasi Penjualan BeatRoute<\/strong> memungkinkan para pemimpin penjualan untuk merancang struktur poin untuk serangkaian KPI & KBI yang diputuskan untuk mencapai tujuan bisnis tertentu.\n
4) Recording field actions into the app & monitoring the leaderboard<\/h3>\nPerangkat Lunak Gamifikasi Penjualan BeatRoute<\/strong> menampilkan peringkat Papan Peringkat berdasarkan semua tindakan yang dilakukan oleh perwakilan penjualan. Sistem ini melacak semua aktivitas yang dilakukan oleh perwakilan penjualan dan memberikan poin untuk menyelesaikan tugas sesuai dengan poin yang dialokasikan.\n\n
![\"-\"](\"https:\/\/beatroute.io\/wp-content\/uploads\/2020\/08\/f3acc9dcbf444d4688061905ba9f6a96_10_960-1.jpg\")
\n\nThe leaderboard allows sales leaders to keep a track of all the tasks done by the sales reps. The best part about this system is sales reps themselves can track their goals and thus, their rankings.\n\nThis advanced leaderboard also allows the sales reps to identify what tasks need to be performed to gain points to arrive at a certain rank. A competitive environment is created and sales reps are motivated to perform tasks to improve their rankings.\n5) Rewarding the top performers and identifying issues with others<\/h3>\nWith the data of all the actions performed by the sales reps and the daily & monthly rankings as per the leaderboard, sales leaders can reward the top-performing sales reps in their team and can address issues with the other non-performing sales reps.\n\nWith the help of the overall monthly sales behavior data, sales leaders can identify which sales rep scored poorly for which KPI, giving them a clear picture of the strengths & weaknesses of a particular sales rep.\n\nFor example, a sales rep with poor scores in upselling clearly indicates where he needs help.\n
6) Learning need detection and PinPointed training<\/h3>\nPerangkat Lunak Gamifikasi Penjualan BeatRoute<\/strong> allows sales leaders to identify the learning needs of individual sales reps through the points earned or lost by them.\n\nOnce the learning need is identified, the sales leaders can target relevant digital training modules based on the skill gaps of the individual sales reps.\n\nThey can also send media items, say videos, to a targeted set of reps for the training and guidance purpose.\n\nBeatRoute\u2019s Sales Gamification Software not only helps in boosting the sales but also helps in identifying individual problems faced by the sales reps. Thus, by arranging problem-based training sessions, the weak performing sales reps can get benefitted.\n
Kesimpulan<\/h2>\nSecara keseluruhan, gamifikasi untuk penjualan adalah cara yang sangat baik untuk meningkatkan pendapatan dan menciptakan lingkungan yang kompetitif di dalam tim Anda. Hal ini memungkinkan Anda untuk mengenali, memberi penghargaan, dan memotivasi tim penjualan sekaligus memperbaiki kelemahan mereka.\n\nPerangkat Lunak Gamifikasi Penjualan BeatRoute<\/strong> membantu mendapatkan yang terbaik dari setiap perwakilan penjualan dan membantu mencapai target penjualan perusahaan. Pendekatan langkah demi langkah yang sistematis membantu Anda membangun lingkungan yang kompetitif di dalam perusahaan, yang pada gilirannya meningkatkan penjualan perusahaan.\n\nApakah sebagian besar staf penjualan Anda tidak dapat mencapai target penjualan mereka? Jika ya, klik di sini untuk memesan demo online untuk Perangkat Lunak Gamifikasi Penjualan BeatRoute dan jadikan tim penjualan Anda lebih produktif.\n<\/a>\n
\n\n\nWhy is sales gamification important for FMCG?<\/h3>\n
\n\nFMCG sales reps run the same visit-and-order routine daily, which wears down motivation. Gamification builds a competitive culture with live leaderboards, points, and rewards. Reps stay engaged, self-benchmark against peers, and work harder on the activities that drive company goals. Studies show performance gains of 11% to 50% after rollout.<\/p>\n\n<\/div>\n<\/div>\n
\nHow do you gamify sales in an FMCG company?<\/h3>\n
\n\nDefine company goals, break them into rep-level KPIs like sales targets and KBIs like cross-sell and scheme application, and allocate points weighted toward harder behaviours. Record field actions into the sales app, show a live leaderboard, and reward top performers monthly. Use points data to spot skill gaps and push targeted training to weak performers.<\/p>\n\n<\/div>\n<\/div>\n
\nWhat makes a good sales gamification software?<\/h3>\n
\n\nThe best platforms integrate the entire sales process with game mechanics: flexible KPI and KBI configuration, accurate activity tracking tied to the sales app, a live leaderboard visible to every rep and manager, rule-based point weighting, reward automation, and skill-gap detection that feeds a training module. BeatRoute covers all of these.<\/p>\n\n<\/div>\n<\/div>\n
\nWhat is the difference between a KPI and a KBI?<\/h3>\n
\n\nA KPI measures an outcome like sales target, orders closed, or revenue. A KBI measures the input behaviour that produces the outcome: store visits, SOP adherence, cross-sell attempts, scheme applications, or new-outlet onboarding. Good gamification tracks both, so reps get rewarded for activities that correlate with outcomes, not just for results.<\/p>\n\n<\/div>\n<\/div>\n
\nHow does gamification surface training needs?<\/h3>\n
\n\nWhen a rep consistently scores low on a specific KPI, say upsell or cross-sell, the points data pinpoints the skill gap. Managers push targeted video modules to that rep rather than running blanket training for the whole team. This replaces generic refresher sessions with pinpointed coaching on the behaviours that are actually underperforming.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"
FMCG sales reps treat day-to-day order collection as routine, and motivation drops. Sales gamification turns the same activities into a points-driven competition […]<\/p>\n","protected":false},"author":2,"featured_media":3594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_rsf_enable":false,"content-type":"","footnotes":""},"categories":[51],"tags":[],"geography":[],"industry":[],"class_list":["post-3532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-execution"],"acf":[],"authors":[],"_links":{"self":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/posts\/3532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/comments?post=3532"}],"version-history":[{"count":0,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/posts\/3532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/media\/3594"}],"wp:attachment":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/media?parent=3532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/categories?post=3532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/tags?post=3532"},{"taxonomy":"geography","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/geography?post=3532"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/industry?post=3532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}