{"id":51781,"date":"2025-04-10T07:00:34","date_gmt":"2025-04-10T07:00:34","guid":{"rendered":"https:\/\/beatroute.io\/?p=51781"},"modified":"2026-01-29T11:46:19","modified_gmt":"2026-01-29T11:46:19","slug":"studi-kasus-merek-aava","status":"publish","type":"post","link":"https:\/\/beatroute.io\/id\/studi-kasus\/studi-kasus-merek-aava\/","title":{"rendered":"Bagaimana Merek Aava Mencapai Produktivitas Penjualan 30% Lebih Tinggi di Nigeria dengan Perangkat Lunak SFA BeatRoute"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bagaimana Aava Brands Nigeria Mencapai Penjualan 30% Lebih Tinggi dengan BeatRoute\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/_Vu-XuyBOSc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sekilas tentang<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Perusahaan<\/strong><\/td><td><strong>Merek AAVA<\/strong><\/td><\/tr><tr><td><strong>Industri<\/strong><\/td><td>FMCG - Makanan, Perawatan Pribadi, Kebutuhan Rumah Tangga<\/td><\/tr><tr><td><strong>Wilayah<\/strong><\/td><td>Nigeria<\/td><\/tr><tr><td><strong>Tujuan Utama<\/strong><\/td><td>Merampingkan eksekusi lapangan dan mendorong penjualan dalam skala besar<\/td><\/tr><tr><td><strong>Tantangan Utama<\/strong><\/td><td>Visibilitas data yang terfragmentasi, silo operasional, proses manual<\/td><\/tr><tr><td><strong>Solusi yang Digunakan<\/strong><\/td><td>BeatRoute SFA, DMS, Goal-Driven AI dengan integrasi ERP<\/td><\/tr><tr><td><strong>Hasil Utama<\/strong><\/td><td>Peningkatan produktivitas 18-20%, peningkatan penjualan toko 25-30%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tantangan<\/strong><\/h3>\n\n\n\n<p>As one of Nigeria\u2019s fastest-growing FMCG players, AAVA Brands faced growing complexity in its sales and distribution operations. Managing 30+ global brands like Suntory and Procter &amp; Gamble (P&amp;G) through over 5,000 field reps across General Trade (GT) and Modern Trade (MT) channels meant the need for unified, real-time execution became critical.<\/p>\n\n\n\n<p><strong>Isu-isu Utama:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Penyelarasan yang tidak konsisten antara strategi dan eksekusi di seluruh tim lapangan<br><\/li>\n\n\n\n<li>Tidak ada tampilan terpadu untuk data penjualan primer dan sekunder<br><\/li>\n\n\n\n<li>Pelacakan manual KPI penjualan, cakupan beat, dan perilaku kinerja<br><\/li>\n\n\n\n<li>Tanggapan yang tertunda terhadap masalah seperti kepatuhan wajib jual yang buruk atau cakupan yang terlewat<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Solusi<\/strong><\/h3>\n\n\n\n<p>AAVA bermitra dengan BeatRoute untuk menggunakan platform AI yang digerakkan oleh tujuan, yang dirancang untuk skala, fleksibilitas, dan kinerja garis depan.<\/p>\n\n\n\n<p><strong>Apa yang berubah:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implemented <a href=\"https:\/\/beatroute.io\/id\/afrika\/sales-automation-software-nigeria\/\" data-type=\"link\" data-id=\"https:\/\/beatroute.io\/africa\/sales-automation-software-nigeria\/\">BeatRoute\u2019s Sales Force Automation <\/a>and Distribution Management modules across field teams<br><\/li>\n\n\n\n<li>Mengintegrasikan BeatRoute dengan Oracle Netsuite untuk menghadirkan data penjualan primer dan sekunder secara real-time ke dalam satu tampilan<br><\/li>\n\n\n\n<li>Memungkinkan pelacakan daftar yang harus dijual dan daftar fokus penjualan, yang dipetakan ke KPI eksekusi ritel<br><\/li>\n\n\n\n<li>Menggunakan fitur-fitur seperti pencatatan kehadiran, geofencing, perencanaan ketukan, dan orientasi yang dipandu untuk merampingkan operasi<br><\/li>\n\n\n\n<li>Menyediakan dasbor berbasis peran bagi para pemimpin penjualan, sehingga lebih mudah untuk mengoreksi arah dengan wawasan waktu nyata<br><\/li>\n\n\n\n<li>Meluncurkan platform di seluruh saluran Perdagangan Umum dan Perdagangan Modern dengan adopsi yang kuat<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Hasil<\/h2>\n\n\n\n<p>Dalam beberapa bulan setelah penerapan, AAVA mengalami peningkatan strategis dan eksekutif di berbagai dimensi bisnis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Peningkatan produktivitas tenaga kerja lapangan 18-20% karena pelaksanaan harian yang terstruktur<br><\/li>\n\n\n\n<li>Pertumbuhan 25-30% dalam penjualan di tingkat toko, didorong oleh pelacakan distribusi dan cakupan yang lebih tajam<br><\/li>\n\n\n\n<li>Peningkatan visibilitas dan akuntabilitas di seluruh operasi penjualan dan distribusi<br><\/li>\n\n\n\n<li>Pengurangan waktu tunggu untuk menyelesaikan kesenjangan eksekusi<br><\/li>\n\n\n\n<li>Model yang dapat diskalakan sekarang diperluas ke semua saluran perdagangan dan lini produk<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Testimoni Pelanggan<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"BeatRoute telah membuat sistem MIS kami jauh lebih kuat. Kami sekarang memiliki wawasan yang lebih dalam tentang kinerja SKU dan penetrasi pasar, dan kami menyelesaikan masalah operasional lebih cepat dari sebelumnya.\"<br>- <em>Ajit Nair, Direktur Utama, AAVA Brands<\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Bagi kami, konfigurabilitas platform dan integrasi ERP yang lancar merupakan kunci untuk meningkatkan skala dengan cepat. BeatRoute benar-benar telah membuktikan dirinya sebagai solusi yang tahan terhadap masa depan dan mengubah permainan.\"<br>- <em>Dayakar Reddy, Kepala TI, Merek AAVA<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>At a Glance Company AAVA Brands Industry FMCG \u2013 Food, Personal Care, Household Essentials Region Nigeria Primary Goal Streamline field execution and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":68863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_rsf_enable":false,"content-type":"","footnotes":""},"categories":[22],"tags":[83,98,99,93],"geography":[138],"industry":[129],"class_list":["post-51781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-africa","tag-field-force-automation","tag-sfa","tag-video","geography-africa","industry-fmcg"],"acf":[],"authors":[],"_links":{"self":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/posts\/51781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/comments?post=51781"}],"version-history":[{"count":5,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/posts\/51781\/revisions"}],"predecessor-version":[{"id":67264,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/posts\/51781\/revisions\/67264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/media\/68863"}],"wp:attachment":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/media?parent=51781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/categories?post=51781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/tags?post=51781"},{"taxonomy":"geography","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/geography?post=51781"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/industry?post=51781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}