{"id":55868,"date":"2025-05-12T12:58:28","date_gmt":"2025-05-12T12:58:28","guid":{"rendered":"https:\/\/beatroute.io\/?p=55868"},"modified":"2025-05-12T12:58:28","modified_gmt":"2025-05-12T12:58:28","slug":"apa-yang-dimaksud-dengan-bagian-dari-rak","status":"publish","type":"post","link":"https:\/\/beatroute.io\/id\/eksekusi-penjualan\/apa-yang-dimaksud-dengan-bagian-dari-rak\/","title":{"rendered":"What is share of shelf? How to measure and improve it"},"content":{"rendered":"<div class=\"tldr-box\" style=\"padding: 16px 20px; margin: 24px 0;\">\n<p><span style=\"background: #6c757d; color: #fff; padding: 2px 8px; border-radius: 4px; font-size: 13px; font-weight: 600;\">TL;DR<\/span> This guide is for category managers and retail execution leads evaluating share of shelf as an execution KPI. It covers what SOS means, how to calculate it, and the field execution that actually improves it. BeatRoute&#8217;s VM Audit AI Agent converts shelf photos into SOS scores, planogram compliance, and competitor benchmarks with no pretraining required.<\/p>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Share of shelf is what turns a great product into a visible one. This guide covers what share of shelf means, how to calculate it, and the execution work it takes to win it, visit after visit, outlet after outlet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is share of shelf?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Share of shelf (SOS) refers to the percentage of shelf space a brand or product occupies within a specific category or section in a store. It is a visibility metric that reflects how much physical presence a brand has at the exact moment a shopper is deciding what to buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contoh:<\/strong> Jika sebuah merek jus menempati 2 dari 10 wajah di bagian minuman, SOS-nya adalah 20%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BeatRoute&#8217;s VM Audit AI Agent measures SOS automatically from a single shelf photo, so the metric is captured at every visit without manual tallying.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why does share of shelf matter for retail brands?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a cluttered retail environment, products compete for attention before they compete for wallets. The more space you command, the higher your chance of being seen, picked, and purchased.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strong SOS can unlock:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Ingatan dan kesadaran merek yang lebih tinggi<\/li>\n\n\n<li>Konversi yang lebih baik pada titik penjualan<\/li>\n\n\n<li>Meningkatkan kekuatan negosiasi dengan pengecer<\/li>\n\n\n<li>Eksekusi kampanye yang lebih kuat melalui dampak visual<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">BeatRoute ties SOS scores to rep-level KPIs, so the metric drives corrective field action rather than sitting in a quarterly dashboard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to calculate share of shelf<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SOS biasanya dihitung menggunakan:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Linear SOS (%) = (Panjang rak yang ditempati oleh merek \/ Total panjang rak dalam kategori) x 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beberapa tim juga melacak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Jumlah SKU vs pesaing<\/li>\n\n\n<li>Visibilitas vertikal (penempatan setinggi mata)<\/li>\n\n\n<li>Kedalaman dan permukaan<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">BeatRoute&#8217;s VM Audit AI Agent calculates linear SOS, facings, and eye-level presence from a single photo, removing auditor subjectivity and scaling measurement across every outlet in the beat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use cases: how retail brands improve share of shelf<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li><strong>Negotiate shelf space with retailers:<\/strong> Buat casing yang didukung data untuk mengamankan visibilitas yang lebih baik.<\/li>\n\n\n<li><strong>Use planograms strategically:<\/strong> Design shelf layouts that optimize SKU performance and verify them through <a href=\"https:\/\/beatroute.io\/id\/perangkat-lunak-merchandising-visual\/\">merchandising visual<\/a> audits at every visit.<\/li>\n\n\n<li><strong>Deploy merchandisers consistently:<\/strong> Memastikan eksekusi di lapangan sesuai dengan rencana kantor pusat.<\/li>\n\n\n<li><strong>Leverage packaging and POSM:<\/strong> Gunakan kemasan yang berani dan mudah dikenali serta rak pembicara untuk memaksimalkan dampak.<\/li>\n\n\n<li><strong>Monitor with tech:<\/strong> Score every store photo against the planogram through a <a href=\"https:\/\/beatroute.io\/id\/eksekusi-penjualan\/audit-ritel\/\">audit ritel<\/a> workflow, and route the flagged outlets back into the next beat.<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">BeatRoute serves 200+ enterprise customers across 20+ countries. <a href=\"https:\/\/beatroute.io\/id\/minta-demo\/\">Pesan demo<\/a> to see how Goal-Driven AI turns SOS into a daily rep action, from <a href=\"https:\/\/beatroute.io\/id\/eksekusi-penjualan\/apa-yang-ada-dalam-eksekusi-toko\/\">eksekusi di dalam toko<\/a> to shelf dominance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pertanyaan yang sering diajukan<\/h2>\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-whissh1\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">What is share of shelf (SOS) in simple terms?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Share of shelf is the percentage of shelf space your brand occupies within its category in a given store. It is a direct measure of how visible your brand is at the moment a shopper is choosing what to buy.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-whissh2\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">How is share of shelf different from market share?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Market share is an outcome (units sold versus category). SOS is a leading indicator of that outcome, showing how much visibility you command before the shopper decides.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-whissh3\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">How do you measure share of shelf accurately?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>The scalable way is image recognition. A rep captures a shelf photo, AI detects SKUs and calculates linear SOS, facings, and eye-level presence automatically. Manual tallies do not scale and are inconsistent across auditors.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-whissh4\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">What SOS benchmark should my brand aim for?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>SOS should at least match your target market share, and priority SKUs should occupy eye-level facings in 80%+ of outlets where you have distribution.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-whissh5\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">How do brands improve share of shelf on the ground?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Three levers: data-backed retailer negotiation using clean SOS baselines, planogram discipline executed outlet by outlet, and merchandiser deployment tied to gap severity. All require a feedback loop that routes fix actions back to the field.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR This guide is for category managers and retail execution leads evaluating share of shelf as an execution KPI. It covers what [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":58968,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_rsf_enable":false,"content-type":"","footnotes":""},"categories":[51],"tags":[],"geography":[],"industry":[],"class_list":["post-55868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-execution"],"acf":[],"authors":[],"headless_preview_url":"https:\/\/beatroute.io\/api\/preview?id=55868&postType=post&timestamp=1780983433&token=310c4c065ebc9c3952637ff917ab05e5ccc924c4c8fe5e8068940392e2424bce","_links":{"self":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/posts\/55868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/comments?post=55868"}],"version-history":[{"count":0,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/posts\/55868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/media\/58968"}],"wp:attachment":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/media?parent=55868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/categories?post=55868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/tags?post=55868"},{"taxonomy":"geography","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/geography?post=55868"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/industry?post=55868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}