{"id":56118,"date":"2025-05-13T05:41:22","date_gmt":"2025-05-13T05:41:22","guid":{"rendered":"https:\/\/beatroute.io\/?p=56118"},"modified":"2025-05-13T05:41:22","modified_gmt":"2025-05-13T05:41:22","slug":"studi-kasus-danone","status":"publish","type":"post","link":"https:\/\/beatroute.io\/id\/studi-kasus\/studi-kasus-danone\/","title":{"rendered":"Bagaimana Danone India Meningkatkan Cakupan Penjualan sebesar 30% dengan Perangkat Lunak SFA BeatRoute"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Sekilas tentang<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Perusahaan<\/strong><\/td><td><strong>Danone India<\/strong><\/td><\/tr><tr><td><strong>Industri<\/strong><\/td><td>FMCG - Produk Susu &amp; Nutrisi<\/td><\/tr><tr><td><strong>Wilayah<\/strong><\/td><td>India<\/td><\/tr><tr><td><strong>Tujuan Utama<\/strong><\/td><td>Menerapkan alat otomatisasi penjualan yang intuitif dan meningkatkan eksekusi lapangan<\/td><\/tr><tr><td><strong>Tantangan Utama<\/strong><\/td><td>Proses manual, kurangnya visibilitas, cakupan efektif yang rendah<\/td><\/tr><tr><td><strong>Solusi yang Digunakan<\/strong><\/td><td>Platform Otomasi Tenaga Penjualan (SFA) BeatRoute<\/td><\/tr><tr><td><strong>Hasil Utama<\/strong><\/td><td>Peningkatan cakupan efektif 30%, peluncuran nasional dalam 3 bulan, meningkatkan kepercayaan diri penjualan dan visibilitas bisnis<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tantangan<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Danone mencari platform otomatisasi penjualan yang andal dan mudah digunakan untuk meningkatkan produktivitas dan kinerja lapangan di seluruh operasi ritelnya di India.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Issues<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proses manual seperti pemesanan dengan pena dan kertas dengan skalabilitas terbatas<br><\/li>\n\n\n\n<li>Rendahnya visibilitas terhadap aktivitas ritel dan eksekusi di dalam toko<br><\/li>\n\n\n\n<li>Perwakilan penjualan tidak memiliki akses real-time ke metrik kinerja<br><\/li>\n\n\n\n<li>Aliran data yang tidak efisien menunda keputusan di tingkat manajer dan pimpinan<br><\/li>\n\n\n\n<li>Kompleksitas dalam pelatihan dan adopsi memperlambat transformasi digital di masa lalu<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sebuah kata dari Rodrigo Canelas | Danone | BeatRoute\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/m-ZTG1WmuM4?list=PL1mTEXlQghRfci5udQ9boRhhsD9BJUPrO\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Solusi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Danone bermitra dengan <strong>BeatRoute<\/strong> untuk memodernisasi operasi lapangannya dengan platform yang menggabungkan kesederhanaan, kecepatan, dan kecerdasan penjualan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Changed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BeatRoute digunakan PAN India hanya dalam waktu tiga bulan karena antarmuka yang intuitif dan ramah pengguna<br><\/li>\n\n\n\n<li>Tim penjualan mengadopsi alat ini dengan cepat dengan pelatihan minimal<br><\/li>\n\n\n\n<li>Perwakilan dapat mengelola pesanan, barang dagangan, dan pengambilan stok melalui satu aplikasi<br><\/li>\n\n\n\n<li>Umpan balik dari konter ritel ditangkap secara digital dan disalurkan ke manajer untuk tindakan cepat dan strategis<br><\/li>\n\n\n\n<li>Dasbor dan laporan menawarkan visibilitas waktu nyata di seluruh wilayah dan tim<br><\/li>\n\n\n\n<li>Perwakilan mendapatkan akses ke KPI mereka, meningkatkan rasa memiliki dan kinerja<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kashif Ahmed tentang Merchandising Visual &amp; BeatRoute | Danone\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/eenbvyhpTQ4?list=PL1mTEXlQghRfci5udQ9boRhhsD9BJUPrO\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hasil<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">BeatRoute quickly became an essential part of Danone&#8217;s field operations, driving measurable results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>30% peningkatan cakupan penjualan efektif dalam tiga bulan pertama<br><\/li>\n\n\n\n<li>Visibilitas penuh ke dalam aktivitas lapangan nasional, dapat diakses dengan sekali klik<br><\/li>\n\n\n\n<li>Keputusan yang lebih cepat dan lebih cerdas dari data lapangan yang mengalir langsung ke pimpinan<br><\/li>\n\n\n\n<li>Penggantian proses lama yang mulus dengan alur kerja digital yang cerdas<br><\/li>\n\n\n\n<li>Described as the &#8220;lifeblood of operations&#8221; by Danone&#8217;s sales leadership<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Testimoni Pelanggan<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em><em>\"<\/em>Kemudahan penggunaan adalah kriteria utama kami-dan BeatRoute memberikannya. Kami meluncurkannya di PAN India hanya dalam waktu tiga bulan. Tim penjualan kami sekarang bertindak lebih cepat, merasa lebih percaya diri, dan kami telah melihat peningkatan cakupan efektif sebesar 30%.\"<br><\/em> - <strong>Rodrigo Canillas<\/strong>Direktur Penjualan, Danone India<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\"Kami beralih dari pena dan kertas ke otomatisasi penuh dengan BeatRoute dalam waktu kurang dari tiga bulan. Mulai dari penerimaan pesanan dan merchandising hingga menangkap umpan balik pelanggan, semuanya kini menjadi lebih efisien. Wawasan hanya dengan sekali klik-dan bagi kami, BeatRoute telah menjadi urat nadi operasi kami.\"<br><\/em> - <strong>Kashif Ahmed<\/strong>Iklan Dagang, Iklan Perdagangan, Danone India<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why BeatRoute<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Danone&#8217;s 30% coverage lift and three-month rollout show what Goal-Driven AI looks like in practice: BeatRoute ties every rep visit, order, and merchandising check to the coverage goals Danone&#8217;s leadership set, so the field acts on the same plan the headquarters sees in its dashboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/beatroute.io\/id\/minta-demo\/\">Minta demo<\/a> to see how BeatRoute can drive the same outcomes for your retail brand.<\/p>","protected":false},"excerpt":{"rendered":"<p>At a Glance Company Danone India Industry FMCG \u2013 Dairy &amp; Nutrition Region India Primary Goal Deploy an intuitive sales automation tool [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":62405,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_rsf_enable":false,"content-type":"","footnotes":""},"categories":[22],"tags":[],"geography":[128],"industry":[129],"class_list":["post-56118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","geography-india","industry-fmcg"],"acf":[],"authors":[],"_links":{"self":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/posts\/56118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/comments?post=56118"}],"version-history":[{"count":0,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/posts\/56118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/media\/62405"}],"wp:attachment":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/media?parent=56118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/categories?post=56118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/tags?post=56118"},{"taxonomy":"geography","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/geography?post=56118"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/industry?post=56118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}