{"id":56144,"date":"2025-05-13T06:03:46","date_gmt":"2025-05-13T06:03:46","guid":{"rendered":"https:\/\/beatroute.io\/?p=56144"},"modified":"2025-05-13T06:03:46","modified_gmt":"2025-05-13T06:03:46","slug":"studi-kasus-valvoline","status":"publish","type":"post","link":"https:\/\/beatroute.io\/id\/studi-kasus\/studi-kasus-valvoline\/","title":{"rendered":"Bagaimana Valvoline Cummins Meningkatkan Koneksi Pelanggan dari 25% ke 70% di India"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Sekilas tentang<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-white-background-color has-background\"><tbody><tr><td><strong>Perusahaan<\/strong><\/td><td><strong>Valvoline Cummins Private Limited (VCPL)<\/strong><\/td><\/tr><tr><td><strong>Industri<\/strong><\/td><td>Pelumas Otomotif &amp; Distribusi FMCG<\/td><\/tr><tr><td><strong>Wilayah<\/strong><\/td><td>India<\/td><\/tr><tr><td><strong>Tujuan Utama<\/strong><\/td><td>Membangun ekosistem eksekusi penjualan yang terpadu, terukur, dan terukur<\/td><\/tr><tr><td><strong>Tantangan Utama<\/strong><\/td><td>Kurangnya visibilitas lapangan, alat yang terfragmentasi, koneksi pelanggan yang tidak konsisten<\/td><\/tr><tr><td><strong>Solusi yang Digunakan<\/strong><\/td><td>BeatRoute Sales Force Automation (SFA), Alat Bantu Perutean, dan Pelaporan<\/td><\/tr><tr><td><strong>Hasil Utama<\/strong><\/td><td>3x peningkatan koneksi pelanggan, eksekusi lapangan terpadu, peluncuran lebih cepat<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tantangan<\/strong><\/h2>\n\n\n\n<p>Valvoline Cummins menghadapi kompleksitas yang semakin meningkat dalam mengelola eksekusi lapangan dan keterlibatan pelanggan, menyoroti kebutuhan akan solusi digital terpadu untuk mendorong visibilitas, kontrol, dan konsistensi di seluruh wilayah.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rajat Jain pada BeatRoute | Valvoline Cummins\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/VqPLAUSvuFQ?list=PL1mTEXlQghRfci5udQ9boRhhsD9BJUPrO\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Key issues<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keterbatasan visibilitas ke dalam aktivitas lapangan, tanpa ada cara untuk melacak gerai mana yang dikunjungi dan apa yang didiskusikan<br><\/li>\n\n\n\n<li>Rasio koneksi pelanggan yang rendah, dengan eksekutif penjualan hanya mencakup 25-30% dari basis pelanggan yang ditugaskan kepada mereka<br><\/li>\n\n\n\n<li>Proses penjualan yang terfragmentasi, menyebabkan eksekusi yang tidak konsisten di seluruh negara bagian dan tim penjualan<br><\/li>\n\n\n\n<li>Pelaporan dan pelacakan secara manual, sehingga menyulitkan supervisor dan pimpinan untuk memantau kinerja<br><\/li>\n\n\n\n<li>Konektivitas yang buruk di daerah terpencil, yang mengganggu pengambilan data penjualan dan kontinuitas alur kerja<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hari Prakash tentang eksekusi penjualan lapangan otomatis | BeatRoute | Valvoline Cummins\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/bW3SZmCOrNI?list=PL1mTEXlQghRfci5udQ9boRhhsD9BJUPrO\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Solusi<\/strong><\/h2>\n\n\n\n<p>BeatRoute digunakan untuk menghadirkan struktur, visibilitas, dan mobilitas pada operasi lapangan melalui platform digital terpadu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What changed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implementasi platform Sales Force Automation (SFA) BeatRoute untuk merampingkan alur kerja penjualan harian dan menstandarkan eksekusi lapangan<br><\/li>\n\n\n\n<li>Peluncuran alat bantu perutean cerdas untuk mengoptimalkan kunjungan toko dan meningkatkan produktivitas di seluruh tenaga lapangan<br><\/li>\n\n\n\n<li>Penyebaran fungsionalitas offline-first, memastikan operasi yang konsisten bahkan di area dengan konektivitas internet yang rendah atau tanpa konektivitas internet<br><\/li>\n\n\n\n<li>Penandaan geografis dan pelacakan kunjungan gerai secara real-time, menawarkan wawasan yang tepat mengenai aktivitas perwakilan penjualan dan hasil kunjungan<br><\/li>\n\n\n\n<li>Dasbor dan laporan khusus yang memberdayakan kepala negara dan kepemimpinan untuk melacak kinerja tim dan KPI yang menghubungkan pelanggan<br><\/li>\n\n\n\n<li>Dukungan khusus dan pendekatan peluncuran konsultatif dari tim BeatRoute, memastikan adaptasi yang lancar dan kesuksesan yang berkelanjutan<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pujian Tinggi Pankaj Kaushik dari Valvoline untuk BeatRoute\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/76JGhJKBQew?list=PL1mTEXlQghRfci5udQ9boRhhsD9BJUPrO\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hasil<\/strong><\/h3>\n\n\n\n<p>Dengan BeatRoute yang digunakan di seluruh wilayah dan tim penjualan, VCPL mencapai transformasi yang signifikan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sambungan pelanggan meningkat dari 25-30% menjadi lebih dari 70%, memenuhi tujuan strategis utama<br><\/li>\n\n\n\n<li>Visibilitas lapangan meningkat secara dramatis, memungkinkan para supervisor untuk memantau aktivitas harian dan memberikan pelatihan tepat waktu<br><\/li>\n\n\n\n<li>Eksekutif penjualan di seluruh wilayah mengadopsi pendekatan terpadu untuk percakapan pelanggan dan kunjungan toko<br><\/li>\n\n\n\n<li>Tim kepemimpinan mulai menggunakan dasbor kumulatif mingguan dari BeatRoute untuk membuat keputusan yang didukung data<br><\/li>\n\n\n\n<li>Operasi penjualan menjadi lebih terukur dan efisien, dengan proses orientasi yang lebih cepat dan mengurangi ketergantungan pada TI<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Arpita Das | Awal mula Beatroute | Valvoline Cummins\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/_wtfdZLNEM8?list=PL1mTEXlQghRfci5udQ9boRhhsD9BJUPrO\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Suara Pelanggan<\/strong><\/h2>\n\n\n\n<p><em>&#8220;I&#8217;ve seen BeatRoute evolve from a system into a robust, fully integrated platform. The team has built something that covers everything from campaign management to loyalty, with continuous improvements and a consultative approach.&#8221;<\/em><em><br><\/em> - <strong>Pankaj Kaushik<\/strong>, Valvoline Cummins<\/p>\n\n\n\n<p><em>&#8220;BeatRoute gave us exact visibility of which outlets are visited, when, and what happens during those visits. It aligned our ground team with senior management&#8217;s philosophy, with exceptional help desk support and flexibility.&#8221;<\/em><em><br><\/em> - <strong>Rajat Jain<\/strong>, RUPST - Aplikasi TI, Valvoline Cummins<\/p>\n\n\n\n<p><em>\"BeatRoute memberikan kami visibilitas mengenai tingkat koneksi pelanggan di setiap wilayah. Sambungan pelanggan Valvoline dari keseluruhan distribusi yang kami miliki berkisar antara 25-30%. Dengan BeatRoute, nilai tersebut kini telah meningkat menjadi 70%+ secara konsisten. Penerima manfaat terbesar adalah para manajer pengawas yang mengelola tim negara bagian, yang sekarang benar-benar memantau pergerakan dan pekerjaan yang terjadi di lapangan. BeatRoute telah menjadi tambahan yang bagus untuk seluruh program koneksi pelanggan kami dan kami sangat puas dengan hasilnya.\"<br><\/em> - <strong>Hari Prakash<\/strong>Wakil Presiden - Penjualan Ritel, Valvoline Cummins<\/p>\n\n\n\n<p><em>&#8220;BeatRoute brought unified working across our entire sales force. Whether someone is in Tamil Nadu or Kashmir, they know exactly what to say and do. It&#8217;s intuitive, offline-friendly, and well-aligned with our Customer Connect vision.&#8221;<\/em><em><br><\/em> - <strong>Arpita Das<\/strong>, AVP - TI dan CIO, Valvoline Cummins<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why BeatRoute<\/strong><\/h2>\n\n\n\n<p>BeatRoute&#8217;s Goal-Driven AI ensures Valvoline Cummins&#8217; field teams, planners, and managers work toward one set of connect and coverage goals, with routing and reporting that guide execution rather than just observe it.<\/p>","protected":false},"excerpt":{"rendered":"<p>At a Glance Company Valvoline Cummins Private Limited (VCPL) Industry Automotive Lubricants &amp; FMCG Distribution Region India Primary Goal Build a unified, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":61631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_rsf_enable":false,"content-type":"","footnotes":""},"categories":[22],"tags":[53,98,82,99],"geography":[128],"industry":[134],"class_list":["post-56144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-featured","tag-field-force-automation","tag-india","tag-sfa","geography-india","industry-auto-ancillary"],"acf":[],"authors":[],"_links":{"self":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/posts\/56144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/comments?post=56144"}],"version-history":[{"count":0,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/posts\/56144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/media\/61631"}],"wp:attachment":[{"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/media?parent=56144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/categories?post=56144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/tags?post=56144"},{"taxonomy":"geography","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/geography?post=56144"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/beatroute.io\/id\/wp-json\/wp\/v2\/industry?post=56144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}