The pharmaceutical industry develops, produces, and markets drugs or pharmaceuticals licensed for use as medications. Industry goes through continuous research and development and new formulations being approved for commercial production. Companies heavily depend on medical practitioners being aware of new brands and formulations.
What are the challenges faced in Pharma sector?
  • Managing effective awareness sessions with doctors and medical practitioners is resource and time intensive process.
  • Accurate visibility into touch points with doctors.
  • Constantly changing product brochures and awareness multi-media not reaching to field force.
  • Retailer coverage and ground feedback on competition.
How BeatRoute mobile app successfully overcomes it?
  • Territory coverage scheduling and adherence tracking.
  • On the spot multi-media play and central control on the media.
  • Pharmacy visits and competitor activity reporting.
  • Training content broadcast for medical representatives.

  • "We evaluated a dozen platforms to choose BeatRoute. It's truly world class."
    Kashif Ahmed, Trade Marketing, Danone Nutricia, India
  • "We have thousands of product promoters running BeatRoute app every day. It has scaled up nicely and undoubtedly the most easy-to-use app"
    Arvind Vohra, Managing Director, Gionee Mobile Phones, India
  • "My brief to the team was to find an app that required zero training. BeatRoute is just that. We could roll it out to our entire sales hierarchy including distributor sales reps in just 3 months."
    Rodrigo Canillas, Director Sales, Danone Nutricia, India
  • "Used across India where ever there is a network or no network, so the off-line and the online functionality works pretty fine, and we have never faced any issues as an IT team"
    Arpita Das
  • "We have been using BeatRoute in Indonesia. It is easy to use and has enabled us to better plan and monitor sales and promotion activities in the field."
    Desideria Utomo, Director, Kobe Boga Utama
  • "BeatRoute App's interface is refreshingly simple and easy to use. Underlying technology has helped us profile our retailers with high degree of accuracy. We have been able to optimize our service routes with clear business benefits"
    Suhail Ghai, CIO, India Region, Pepsico

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