Product Promoter Enablement

  • Looking to drive sales through product promoters?

    Well, we all know the obvious benefits
    • Avoid stock-outs
    • Ensure compliance of Visual Merchandising Campaigns
    • Competitor Insights
    … And of course! An evangelist at the point of sale can swing a customer in your favour.
  • But, do these questions bother you?

    • Are they even present at stores when customers walk-in?
    • Is your brand presented accurately at POS?
    • Are they following the sales process?

BeatRoute is a single, easy-to-use app that helps maximize ROI through your promoters

  • Presence & Grooming assurance
  • Standardized communication to consumers
  • Robust sales process execution at every store

How we make it possible.

  • First things first-Ensuring required face-time with customer.

    • GPS tagged attendance to ensure presence
    • Selfie with face recognition to ensure grooming
    • Leave declaration, & In-app notifications to sales managers on absence
  • Protecting in-store marketing investment, with feedback on Visual Merchandising

    • Comprehensive VM setup and reporting framework
    • VM campaigns and Store Guidelines with benchmark pictures
    • Targeting of campaign recipes based on store profile
    • A robust way of providing evidence from the field with high resolution pics
  • Standardizing communication at POS, with Mobile Learning & Demonstration to customers

    • Training and assessment setup
    • Role based targeting
    • Secure multimedia content delivery
    • Offline viewing of content
  • Sales Rigor with Offtake reporting

    • Offtake reporting with or without customer details
    • Optional barcode scan for specific product categories
    • API for backend authentication of reported offtake
  • Reporting Stock-outs

    • Report stock-outs
    • Notifications to supervisors
    • Compare stock levels with stock norms
  • Effective team communication, & interactive scorecard

    • Targeted notification option based on hierarchy, store type, and geography
    • Create custom notification rules
    • Interactive scorecard for promoters, and managers on mobile

  • "We evaluated a dozen platforms to choose BeatRoute. It's truly world class."
    Kashif Ahmed, Trade Marketing, Danone Nutricia, India
  • "We have thousands of product promoters running BeatRoute app every day. It has scaled up nicely and undoubtedly the most easy-to-use app"
    Arvind Vohra, Managing Director, Gionee Mobile Phones, India
  • "My brief to the team was to find an app that required zero training. BeatRoute is just that. We could roll it out to our entire sales hierarchy including distributor sales reps in just 3 months."
    Rodrigo Canillas, Director Sales, Danone Nutricia, India
  • "Used across India where ever there is a network or no network, so the off-line and the online functionality works pretty fine, and we have never faced any issues as an IT team"
    Arpita Das
  • "We have been using BeatRoute in Indonesia. It is easy to use and has enabled us to better plan and monitor sales and promotion activities in the field."
    Desideria Utomo, Director, Kobe Boga Utama
  • "BeatRoute App's interface is refreshingly simple and easy to use. Underlying technology has helped us profile our retailers with high degree of accuracy. We have been able to optimize our service routes with clear business benefits"
    Suhail Ghai, CIO, India Region, Pepsico

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