Tag Archives: Distributor & consumer management system

Store Profiling- A way of getting ahead of others

A complete and thorough understanding, about the inside out of your customers and catering to their needs accordingly, is the ultimate remedy for leading your domain market. Thus, arises the need for a complex set of activities for attracting and keeping intact the attention of your most important customers- ‘the retail stores’.

Namely, ‘Store Profiling’- is nothing short of the Holy Grail of all retail marketing strategies.

To help you with it, and to fulfill this need, we bring to you an amalgamation of features; meticulously planned and strategized in an app called ‘BeatRoute’.

Store Profiling means identifying the needs and characteristics of each and every store. This in return helps define the range, merchandising, pricing, advertising, and promotion for each of those stores. Thus, helping in running differentiated engagement campaigns for better sales.

What are the recurrent complications faced by companies?

There is a fair amount of things that could go wrong in this domain. The prior most being- not knowing enough about the targeted stores, resulting in missing out on opportunities. Duplication of stores in the internal data, is another aspect responsible for wasting valuable resources and time. And entirely missing or wrong geocodes of the stores, is a major issue which might result in deteriorating the ability of your field team.

How BeatRoute is a problem solver when it comes to Store Profiling?

BeatRoute is the ultimate destroyer of excel sheets and the Hercules of an extensive store profiling app. It’s an app that will not only make your sales grow ten folds but also make your field team extraordinarily efficient. It helps you in-

  • Smart Customer Profiling- The first step to effectively profile your customers is to understand the different aspects of a store, and then divide them accordingly. BeatRoute allows you to list a store’s type and subtype along with pictures and custom fields; thus giving you and your field team an access to the minutest of details related to a store
  • Geo-location Based Intelligence- The most important feature that BeatRoute proudly boasts about is its geotagging feature. With it, all the stores are geotagged automatically on the app, making it easier for your field agent to reach the exact store by following the GPS. Each visit and an agent’s entire journey can also be saved and reviewed in the app itself.
  • Route Optimization Algorithm- Planning a beat in the most efficient way so as to save cost and time and is an important aspect when you have a part of your team on the ground. With BeatRoute the beat can be decided right on the app itself, as all the stores are already geotagged and divided according to their type. This not only helps in deciding the most cost-effective route but also in planning the amount of time to be spent on each store depending on its type and potential.
  • Offline Sync- If you are still worried about your data getting lost because of no or low internet connectivity, you need to stop and think again. Each feature of BeatRoute is designed in such a way that it works perfectly fine even without connectivity and each information gets synced as soon as the phone comes in a network area.  
  • Deduplication Engine- Its profiling engine is designed in such a way that it leaves negligible chances for a store to be listed more than once, even if the CRM has its name written in two or three different ways. BeatRoute’s machine learning routine enables an accuracy rate of 95%.

In addition to all of this, BeatRoute co-exists with other apps and can effortlessly integrate data from any CRM that your company might be using. It is one of the most trusted apps and is used by thousands of companies big and small; Valvoline, Pepsico, Symphony and Itel to name a few.

If these were enough, just wait till you learn what all BeatRoute can do for your sales, from improving your visual merchandising game to helping you with order maximization.

Start with BeatRoute now, and leverage each of your resource to its fullest, thus increasing profits and helping you in cost-cutting. Give us a call at +91 9999463675 or mail us at sales@vwbeatroute.com and become the best among the best.

10 times more effective distributor visits…

They are running driverless cars now by relying on software intelligence. My focus in this blog is a much lesser possibility, however highlights significantly impactful of use technology to make distributor field visits more meaningful in FMCG and Consumer durables industry. Consider this when your goal is get maximum bang from the buck you spend on travelling around the county as a sales manager –

Integrated Primary and Secondary Performance

While primary sales, outstanding credit resides in your ERP system, secondary sales and fulfilment data either resides in papers or resides in another system these days. It’s important to get an integrated view. Sales teams should expect a system that brings together data from Primary ERP systems such as SAP, Oracle, Microsoft Navision, Xcepta or even Tally and put it in the context of last mile retail execution (or sales force automation data or secondary sales data…people use different terms these days).

Retail landscape visualization

Trick is not to be happy about 10% growth from a territory. It does stop after a couple of quarters or vanishes unless you keep an eye. With technology it is possible to analyze retail and distribution landscape to keep it optimized. Distributor’s capacity to serve the marketplace is crucial to success. Your competitor may be getting most of its share from a class of retail stores, however if you want to cut into it, you got to have a strategy around which class of stores to attack first and having a suitable distributor for it.

Alignment with our brand v/s Competitors

Demand analytics from your software system. Analytics that can help you see patterns of distributor behavior and treatment for different category of your products and visualize that with respect to competing brands. It will help you meet right distributors with right agenda.

Connect with our expert for more details… Continue reading 10 times more effective distributor visits…