Tag Archives: In store campaigns marketing

Store Profiling- A way of getting ahead of others

A complete and thorough understanding, about the inside out of your customers and catering to their needs accordingly, is the ultimate remedy for leading your domain market. Thus, arises the need for a complex set of activities for attracting and keeping intact the attention of your most important customers- ‘the retail stores’.

Namely, ‘Store Profiling’- is nothing short of the Holy Grail of all retail marketing strategies.

To help you with it, and to fulfill this need, we bring to you an amalgamation of features; meticulously planned and strategized in an app called ‘BeatRoute’.

Store Profiling means identifying the needs and characteristics of each and every store. This in return helps define the range, merchandising, pricing, advertising, and promotion for each of those stores. Thus, helping in running differentiated engagement campaigns for better sales.

What are the recurrent complications faced by companies?

There is a fair amount of things that could go wrong in this domain. The prior most being- not knowing enough about the targeted stores, resulting in missing out on opportunities. Duplication of stores in the internal data, is another aspect responsible for wasting valuable resources and time. And entirely missing or wrong geocodes of the stores, is a major issue which might result in deteriorating the ability of your field team.

How BeatRoute is a problem solver when it comes to Store Profiling?

BeatRoute is the ultimate destroyer of excel sheets and the Hercules of an extensive store profiling app. It’s an app that will not only make your sales grow ten folds but also make your field team extraordinarily efficient. It helps you in-

  • Smart Customer Profiling- The first step to effectively profile your customers is to understand the different aspects of a store, and then divide them accordingly. BeatRoute allows you to list a store’s type and subtype along with pictures and custom fields; thus giving you and your field team an access to the minutest of details related to a store
  • Geo-location Based Intelligence- The most important feature that BeatRoute proudly boasts about is its geotagging feature. With it, all the stores are geotagged automatically on the app, making it easier for your field agent to reach the exact store by following the GPS. Each visit and an agent’s entire journey can also be saved and reviewed in the app itself.
  • Route Optimization Algorithm- Planning a beat in the most efficient way so as to save cost and time and is an important aspect when you have a part of your team on the ground. With BeatRoute the beat can be decided right on the app itself, as all the stores are already geotagged and divided according to their type. This not only helps in deciding the most cost-effective route but also in planning the amount of time to be spent on each store depending on its type and potential.
  • Offline Sync- If you are still worried about your data getting lost because of no or low internet connectivity, you need to stop and think again. Each feature of BeatRoute is designed in such a way that it works perfectly fine even without connectivity and each information gets synced as soon as the phone comes in a network area.  
  • Deduplication Engine- Its profiling engine is designed in such a way that it leaves negligible chances for a store to be listed more than once, even if the CRM has its name written in two or three different ways. BeatRoute’s machine learning routine enables an accuracy rate of 95%.

In addition to all of this, BeatRoute co-exists with other apps and can effortlessly integrate data from any CRM that your company might be using. It is one of the most trusted apps and is used by thousands of companies big and small; Valvoline, Pepsico, Symphony and Itel to name a few.

If these were enough, just wait till you learn what all BeatRoute can do for your sales, from improving your visual merchandising game to helping you with order maximization.

Start with BeatRoute now, and leverage each of your resource to its fullest, thus increasing profits and helping you in cost-cutting. Give us a call at +91 9999463675 or mail us at sales@vwbeatroute.com and become the best among the best.

Deep Assets of Consumer Products Industry – Product Promoters

Deep Assets of Consumer Durables Products Industry – Product Promoters

Deep assets of Consumer Durables; because they are out there in the field where action is. Because they influence decisions in a very localized and intimate environment of point of sales.  And lastly because we believe they are unsung Hero in the battlefield.

Let’s look at top 4 reasons why we thought it was so important for BeatRoute to devote a fair mindshare to this role for all our customers across industry in consumer electronics, consumer durables, FMCG in general and cosmetics and apparel and footwear industry in particular –

  1. Advocacy at POS

For products, which require a few questions answered for the consumer, this guy is the difference between you winning or losing across general trade as well as modern trade channel. We saw one of our customer follow a well-crafted strategy of choosing the right retail store in GT channel, incentivizing the store to quickly ramp-up its sales and then deploying a promoter as soon as it becomes viable. Remember! most product in this category have a scannable barcode and it is possible to measure tertiary offtake with 100% accuracy. Calculating ROI is simple arithmetic.

2. Ensuring store Branding

Ensuring store Branding

Brands go to the extent of measuring relative position of deployment of their branding artifacts. Whether they are a poster, a display board inside the store or the glow sign board on the store front. Once the agency has deployed it, it is important to make sure that they continue to function and are placed rightly. Your in-store product promoters or travelling merchandisers are the filed guys who provide you a feedback with evidence that the show is still on for which you pay on monthly basis.

3. Ensuring share of Shelf

At a modern trade store shelf share has direct influence on sales. Not every transaction may require handholding of the consumer, but having a custodian on the shop floor who ensures compliance with display contracts with the store chain is adhered to is crucial. Enablement with right technology means product promoters are continuously able to feed ground level visuals back to the regions and headquarters.

4. Reporting Campaign Activation

Activation efforts are usually outsourced. In spite of incurring significant expenses brand managers are worried about activation status, consistency and return on investment. Product Promoters or Merchandizers are our agents to provide feedback on activation and evidences which can be analyzed at the backend. When we combine this campaign activations with offtake measurements, it becomes possible to calculate ROI on each campaign.

Write to us to know how our technology BeatRoute is helping product promoters at some of the biggest names in consumer electronics and FMCG space