Tag Archives: Share of shelf

Order Maximization – A game changer

Maximising orders by retailers is critical to any sales driven business, especially for FMCG and Consumer Durable product companies. This lever worked on effectively with the sales team, can have a major impact on the top line of the  FMCG and Consumer Durable product companies. 

However, this isn’t a cakewalk – as anyone who’s been in sales knows – and the challenge only multiplies when trying to drive this across an entire field sales team. Just a few challenges and pitfalls can drastically hamper order maximisation efforts and sales.

A key aspect that can hinder a sales rep is visibility of current stocks at the retailers – limiting their ability to sell the right products to them. To make things worse – some outlets don’t stock certain products, which sell well in the same neighborhood from other outlets.

Another key hurdle is the sales reps not knowing all the sales schemes and incentives being given to retailers. Data suggests, that 50% of times, the sales schemes are not communicated by sales reps or suffer a Chinese whisper syndrome and are dramatically twisted as they pass on from the headquarters to field force and then finally to the retailers. Further making things harder – the absence of any actionable insights hinders the upsell and cross-sell prompts, in more ways than one.

With BeatRoute, we’ve built a solution that helps you tackle all of the aforementioned challenges, and more – enabling you to empower your sales reps to go the full nine yards to maximize each order at each retailer.
How, you ask? Here’s how: BeatRoute does this through two key pillars:

  • A Scheme Engine, with Up-sell and Cross-sell, prompts
    • Set Up – BeatRoute makes it easier through a flexible scheme setup interface, which covers various different types of schemes.
    • Targeting – A product will never fail to reach where it is actually needed, with a special focus on the region and customer class/ type.
    • Auto Application for Sales Reps through the App – Schemes are auto-applied on all orders, on the app the Field Sales Team. This helps the reps more actively cross-sell and up-sell prompts.
    • Works Offline – To have a complete functionality and productivity regardless of network and connectivity issues.
  • A Recommendation Engine
    • Order Suggestion – BeatRoute helps your sales reps by having a  strong backend proprietary algorithm to predict and suggest orders to them
    • Proprietary Algorithm – That factors in various parameters including outlet history and neighborhood buying patterns, to drive more insightful recommendations.
    • API – For enterprise customers to embed their own AI system output

Seems pretty astounding for a single app to be helping with all this – doesn’t it?

But with BeatRoute, you get all of this – and much more. In addition to helping you maximize your orders, BeatRoute can help your visual merchandising campaigns and is a One Stop Solution to all BFSI Woes and FMCG. 

Packaged up with all of these features and more – BeatRoute can make a major impact on the productivity of your sales team. Now, nothing should possibly stop you from collaborating with us.

You could leave your details with us here, or write to us at sales@vwBeatRoute.com and we’ll get back to you and get you live within 3 weeks.

Deep Assets of Consumer Products Industry – Product Promoters

Deep Assets of Consumer Durables Products Industry – Product Promoters

Deep assets of Consumer Durables; because they are out there in the field where action is. Because they influence decisions in a very localized and intimate environment of point of sales.  And lastly because we believe they are unsung Hero in the battlefield.

Let’s look at top 4 reasons why we thought it was so important for BeatRoute to devote a fair mindshare to this role for all our customers across industry in consumer electronics, consumer durables, FMCG in general and cosmetics and apparel and footwear industry in particular –

  1. Advocacy at POS

For products, which require a few questions answered for the consumer, this guy is the difference between you winning or losing across general trade as well as modern trade channel. We saw one of our customer follow a well-crafted strategy of choosing the right retail store in GT channel, incentivizing the store to quickly ramp-up its sales and then deploying a promoter as soon as it becomes viable. Remember! most product in this category have a scannable barcode and it is possible to measure tertiary offtake with 100% accuracy. Calculating ROI is simple arithmetic.

2. Ensuring store Branding

Ensuring store Branding

Brands go to the extent of measuring relative position of deployment of their branding artifacts. Whether they are a poster, a display board inside the store or the glow sign board on the store front. Once the agency has deployed it, it is important to make sure that they continue to function and are placed rightly. Your in-store product promoters or travelling merchandisers are the filed guys who provide you a feedback with evidence that the show is still on for which you pay on monthly basis.

3. Ensuring share of Shelf

At a modern trade store shelf share has direct influence on sales. Not every transaction may require handholding of the consumer, but having a custodian on the shop floor who ensures compliance with display contracts with the store chain is adhered to is crucial. Enablement with right technology means product promoters are continuously able to feed ground level visuals back to the regions and headquarters.

4. Reporting Campaign Activation

Activation efforts are usually outsourced. In spite of incurring significant expenses brand managers are worried about activation status, consistency and return on investment. Product Promoters or Merchandizers are our agents to provide feedback on activation and evidences which can be analyzed at the backend. When we combine this campaign activations with offtake measurements, it becomes possible to calculate ROI on each campaign.

Write to us to know how our technology BeatRoute is helping product promoters at some of the biggest names in consumer electronics and FMCG space