How a Leading Liquor Brand Improved Outlet Coverage and Brand Visibility in India with BeatRoute SFA Software
De un vistazo
| Industria | Alcoholic Beverages |
| Región | India |
| Objetivo principal | Strengthen brand presence at retail and align sales execution with business goals |
| Principales retos | Limited brand visibility, poor outlet coverage, and low execution alignment |
| Solución implantada | BeatRoute Sales App, KPI Scorecard, Gamification, Campaign Management |
| Principales resultados | 50% increase in outlet coverage, 40% improvement in visit frequency, 20% gain in range availability, and 30% increase in time spent in market |
El desafío
The company needed to increase its brand presence across retail outlets by improving coverage, display execution, and alignment of field activities with strategic business goals.
Cuestiones clave:
- Low outlet coverage and weak retail engagement, affecting segment-wise product availability
- Poor brand visibility, driven by ineffective display campaigns and inconsistent merchandising
- Lack of alignment between sales activities and strategic goals, due to unstructured scheduling and performance management
La solución
BeatRoute was introduced to bring structure, measurement, and motivation to field operations across channels.
Lo que ha cambiado:
- Implemented outlet class-wise beat planning, helping teams visit the right outlets with the right frequency
- Launched campaign execution tools, enabling in-store display tracking and compliance
- Introduced Scorecards and Gamification, aligning daily field tasks with strategic KPIs
- Tracked time spent in market, driving accountability and productive engagement
Resultados
Within months of implementation, the brand saw tangible improvements in market presence and team performance:
- 50% increase in monthly customer coverage, measured by outlets visited
- 40% improvement in visit frequency at top-performing outlets
- 30% increase in time spent in market, improving on-ground activation
- 20% increase in range availability per outlet, reflecting better product visibility and placement
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