When the future of retail execution took center stage in Manila, we at BeatRoute brought together the country’s most forward-looking brands, retail innovators, and technology leaders to explore how Artificial Intelligence is transforming every aspect of sales and distribution.

After the overwhelming response to our first Elevate event earlier this year, we saw the need for another round of deeper learning and practical conversation. With Redstar Asia Solutions by our side, we welcomed over 35+ of leading Philippines’ companies for a full day focused on how AI is already driving measurable growth and performance.

🎬 Behind the Scenes at Elevate Manila

The conversations at Elevate Manila kickstarted with a drive to look beyond trends and buzzwords. Our goal was to understand what truly works. The summit was about real-world experience, uncovering how AI is transforming daily operations for retailers, distributors, and consumer brands right now.

We heard from leaders at top organizations about the realities and results of AI implementation in forecasting, trade marketing, route optimization, and field execution.

Among our prominent speakers was Julian Louie Singson, Executive Director and Co-Founder of Cyber Security Council of the Philippines. Julian reminded us that people remain the captains in the age of AI. He highlighted how AI can free up our teams for decision-making and creative problem-solving that only humans can deliver, shifting their focus from routine data entry and reporting to deeper strategy, interpretation, and empathy.​

📌 Key Highlights from the Summit 

Elevate Manila was designed for practitioners. The energy throughout the day sparked authentic engagement and insightful conversations.

We showcased live demonstrations of the BeatRoute Goal-driven AI Platform, allowing participants to experience how AI agents guide sales teams on which outlets to visit, what products to prioritize, and how to make every retail interaction count.

With BeatRoute Copilot, we demonstrated how actionable, real-time insights power immediate decision-making. Live dashboards helped teams see how AI-ready data unlocks responsiveness at scale.

We dove into building AI governance and powerful data guardrails. Julian echoed how organizations must adopt strong security, compliance, and privacy measures to fully leverage automation and AI.​ 

Our panel discussions mapped actionable steps for teams and channel partners at every stage of their AI journey.

By the end of the event, a consensus had formed. AI is made accessible through a series of practical steps, not a giant leap. With strong governance, empowered people, and a clear roadmap, teams can see and measure real results.

💡Strategic Takeaways and Next Steps

Elevate Manila reaffirmed that AI adoption in the Philippines is a journey of strategic, incremental steps that combine technology, governance, and empowered people. Filipino brands are already experiencing measurable outcomes by embracing AI-powered retail execution solutions designed specifically for their market context.

Acerca de BeatRoute

At BeatRoute, we have built our platform around the real needs of Filipino retail and distribution teams. Every feature reflects a deep understanding of the local market, from Tagalog language support and Viber-enabled ordering for sari-sari stores to workflows designed with Philippine business regulations in mind.

Our partnership with Redstar Asia Solutions ensures that every customer receives tailored onboarding, hands-on training, and continuous support, making AI adoption simple, practical, and successful.

AI Agents in Action

BeatRoute’s AI Agents serve as intelligent, always-on companions for sales, distribution teams, and channel partners. They continuously interpret real-time business data and align it with company goals, turning complexity into clear, actionable guidance.

Each agent focuses on a critical part of execution:

  • Order AI Agent: Pitches the right products to the right retailers at the right time.
  • Scheduling AI Agent: Plans efficient routes and optimizes market coverage.
  • BeatRoute Copiloto: A conversational AI that delivers instant, data-driven answers in natural language.
  • Customer Insights AI Agent: Provides actionable insights during customer visits to strengthen engagement and performance.

Together, these agents empower field teams and channel partners to make smarter, faster decisions every day.

Goal-Driven AI

BeatRoute’s approach to AI centers on goals, not just data. Our Goal-Driven AI framework ensures that every sales action directly contributes to measurable business outcomes. The platform tracks progress in real time, learns from performance patterns, and dynamically adjusts execution plans to maximize results.

This goal-first philosophy transforms AI from a background tool into a strategic driver of confident, high-impact retail execution, helping brands turn vision into measurable growth.

Leading the AI Movement Together

At BeatRoute, we believe AI is more than technology. It is an approach to planning, measuring, and executing goals with confidence. Elevate Manila was both a showcase of innovation and a shared commitment to what happens next.

With our Goal-driven AI platform, we help teams set smarter goals, coordinate actions, and execute with precision. The conversations at Elevate Manila confirmed for us that Filipino brands are ready for AI, and we are honored to help lead the way.

The message from the summit was clear. AI is real, live, and advancing retail execution in the Philippines.

If you are ready to explore your own AI roadmap for retail or distribution, we would love to connect.
Reservar una demostración and see how our Goal-driven AI Platform can help you reach your next growth milestone.