Cómo Perfetti India optimizó las operaciones de ruta al mercado y de entrega con BeatRoute



De un vistazo
Empresa | Perfetti Van Melle |
Spokesperson | Mayank Pandey, Sales Capability Head |
Industria | FMCG – Confectionery |
Región | India |
Objetivo principal | Optimize delivery beats and modernize sales operations |
Principales retos | High delivery costs, inefficient beat design, low route visibility |
Solución implantada | BeatRoute’s Route Optimization Module |
Principales resultados | 15% increase in outlet reach, 10% reduction in delivery cost, improved route precision |
El desafío
As part of its journey to modernize route-to-market execution, Perfetti sought to optimize how it structured its delivery routes. The team needed a solution that could balance precision and scalability while reducing the resources required for market coverage.
Cuestiones clave:
- Inefficient beat planning, leading to unoptimized routing and delivery overhead
- Higher-than-necessary delivery costs, due to underutilized manpower and vehicle resources
- Low visibility into actual beat performance, making it hard to improve precision
- Need for a scalable system that adapts to regional complexities while conserving cost
La solución
Perfetti implemented BeatRoute’s Route Optimization module to reimagine its beat planning and improve daily market execution.
Lo que ha cambiado:
- Optimized delivery route structures, resulting in smarter and more efficient beat designs
- Achieved 15% more outlet reach with the same or fewer resources
- Reduced delivery costs by 10%, lowering logistical burden without compromising reach
- Increased route precision, enabling accurate planning and consistent service delivery
- Collaborated closely with BeatRoute, ensuring customized configurations tailored to Perfetti’s unique needs
Customer Testimonial
“BeatRoute has been a great partner in this journey of optimizing our sales operations. Their SpeedRoute solution helped us minimize the manpower and cost required while increasing outlet reach by 15%. It brought much-needed accuracy and precision to our route design. For companies that know what they want and can clearly define it, BeatRoute is an amazing partner.”
- Mayank Pandey, Sales Capability Head, Perfetti
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