Cómo Perfetti India optimizó las operaciones de ruta al mercado y de entrega con BeatRoute

De un vistazo

EmpresaPerfetti Van Melle
SpokespersonMayank Pandey, Sales Capability Head
IndustriaFMCG – Confectionery
RegiónIndia
Objetivo principalOptimize delivery beats and modernize sales operations
Principales retosHigh delivery costs, inefficient beat design, low route visibility
Solución implantadaBeatRoute’s Route Optimization Module
Principales resultados15% increase in outlet reach, 10% reduction in delivery cost, improved route precision

El desafío

As part of its journey to modernize route-to-market execution, Perfetti sought to optimize how it structured its delivery routes. The team needed a solution that could balance precision and scalability while reducing the resources required for market coverage.

Cuestiones clave:

  • Inefficient beat planning, leading to unoptimized routing and delivery overhead
  • Higher-than-necessary delivery costs, due to underutilized manpower and vehicle resources
  • Low visibility into actual beat performance, making it hard to improve precision
  • Need for a scalable system that adapts to regional complexities while conserving cost

La solución

Perfetti implemented BeatRoute’s Route Optimization module to reimagine its beat planning and improve daily market execution.

Lo que ha cambiado:

  • Optimized delivery route structures, resulting in smarter and more efficient beat designs
  • Achieved 15% more outlet reach with the same or fewer resources
  • Reduced delivery costs by 10%, lowering logistical burden without compromising reach
  • Increased route precision, enabling accurate planning and consistent service delivery
  • Collaborated closely with BeatRoute, ensuring customized configurations tailored to Perfetti’s unique needs

Customer Testimonial

“BeatRoute has been a great partner in this journey of optimizing our sales operations. Their SpeedRoute solution helped us minimize the manpower and cost required while increasing outlet reach by 15%. It brought much-needed accuracy and precision to our route design. For companies that know what they want and can clearly define it, BeatRoute is an amazing partner.”
- Mayank Pandey, Sales Capability Head, Perfetti

Últimos casos prácticos

Lea estos estudios de casos y testimonios gratuitos para comprender cómo BeatRoute está teniendo un impacto en más de 200 marcas minoristas.