Retail execution requirements in the Philippines have evolved from simple activity tracking to AI-driven ecosystems that orchestrate entire route-to-market. While traditional platforms like Tarkie excel at process automation and workforce management,  next-generation platforms like BeatRoute represent a paradigm shift toward goal-driven AI for complete retail execution.

Process Digitization vs. Goal-Driven AI

Tarkie: Traditional Field Work Automation Excellence

Tarkie focuses on digitization of field processes. It emphasizes process efficiency through modular solutions that replace paper-based workflows with digital systems.

Its approach centers on workforce productivity optimization – converting manual activities into automated processes with real-time monitoring and smart alerts.

The platform offers four distinct modules: Sales Force, Field Service, Trade Check, and Employee Productivity. This modular approach allows organizations to select relevant features.

BeatRoute: Goal-Driven AI Platform

BeatRoute represents a fundamentally different approach – a Goal-Driven AI platform that transforms how retail execution works in today’s interconnected business environment. Rather than simply automating existing processes, BeatRoute reimagines retail execution around measurable business goals.

It centers on functional scalability – connecting field reps, supervisors, distributors, retailers, and head office into a single ecosystem which guides every effort toward specific business goals. It  believes that modern retail requires intelligent guidance, not just digital workflows.

Feature-Level Comparison

BeatRoute’s Advantage

AI-Powered User Experience

• Order AI Agent for intelligent order recommendations based on store performance
• Scheduling AI Agent for optimized visit planning across territories
• Customer Insights AI Agent for relationship intelligence and retailer behavior analysis
• BeatRoute Copilot for natural language assistance and real-time guidance

Functional Scalability Beyond Traditional SFA

• Zero-code platform modifications enabling rapid adaptation without vendor dependency
• Real-time workflow deployment responding instantly to market changes
• Unified data architecture connecting all channels and stakeholders
• Goal-driven AI framework ensuring every activity aligns with business outcomes

Philippine-Specific Design

• Offline-first architecture engineered for archipelago connectivity challenges
• Viber integration to match local retailers’ communication preferences
• True Tagalog support across every app and feature, not just translations
• Local expertise with Philippines-based partner Redstar Asia Solutions providing hands-on support

Proven Impact in Philippines Market

BeatRoute’s AI-native approach delivers measurable results across the Philippine retail landscape:

• 12.6% increase in sales performance through goal-driven technology
• 16% reduction in route-to-market costs via intelligent optimization
• 5.3% improvement in representative productivity powered by AI-driven nudges

Real World Case Studies

Colgate-Palmolive Filipinas uses BeatRoute’s zero-code eB2B platform through Messenger and Viber bots to simplify retailer ordering and trade scheme rollouts. This lets them reach stores faster and engage retailers more effectively with digital campaigns.

San Miguel Corporation relies on BeatRoute’s offline-capable mobile app and real-time dashboards to coordinate field operations nationwide, even in places with weak connectivity. Managers gain live visibility into execution and can fix issues as they occur.

Corporación Guill-Bern brings together marketing, sales, and technical teams on a single BeatRoute platform using lead management and workflow automation. This unified approach helps them convert leads faster, shorten project cycles, and improve team coordination.

The Strategic Choice

Tarki is a traditional field-force automation product that does not offer self-serve customization. Any customization requires vendor involvement.

BeatRoute is a goal-driven AI platform that aligns all activities with business objectives. It is functionally scalable. Retail brands can modify workflows and adjust KPIs independently through the admin panel, reducing dependence on vendors and enabling faster adaptation. It is built with retail realities in mind and offers features that truly help you achieve your business goals faster.

Ready to see how BeatRoute transforms retail execution in the Philippines? Book your free demo today.