Oasis Distilleries Adopts BeatRoute’s Sales Team App for Its Sales Execution

Oasis Distilleries, a legacy liquor brand, is implementing BeatRoute’s Sales Team App (SFA Software) to optimize sales execution across both off-premise (retail liquor outlets) and on-premise (bars, restaurants, hotels) channels. This strategic move is aimed at empowering Oasis’s field force to drive numeric distribution, ensure in-store availability, and improve merchandising compliance for its growing premium spirits portfolio.

About Oasis Distilleries

Established in 1987, Oasis Distilleries is one of India’s largest independent manufacturers of alcoholic beverages. With five grain-based distilleries and four bottling units, Oasis produces over 220 million litres of spirit annually. The company’s well-recognised brands, including Royal Arms, All Seasons, London High, Blue Patrol, and OPM Vodka, are distributed across 18 Indian states and several international markets. As Oasis expands its market share, ensuring executional consistency across thousands of retail and hospitality outlets has become mission critical. BeatRoute’s Sales Team App will play a key role in streamlining outlet-level sales activities and ensuring visibility compliance across formats.

BeatRoute’s Offering for the Liquor Industry

BeatRoute is a Goal-Driven Sales Execution Platform designed for retail and distribution-led industries where performance at the outlet drives growth. For liquor brands like Oasis, BeatRoute’s Sales Team App offers a unified solution to optimize field operations, boost retail execution, ensure compliance across fragmented on-ground channels and order workflows if relevant.

BeatRoute’s Sales Team App: Built for On-Premise and Off-Premise Sales Execution

BeatRoute’s Sales Team App or SFA app (Sales Force Automation) enables sales reps to plan accurate outlet visits, take orders, execute visibility tasks, and capture real-time data on product availability and brand compliance. Each interaction is driven by structured, goal-aligned workflows that help maximize productivity and market responsiveness.

Key Capabilities

✔️ Plan Effective Store Visits with Scheduling AI Agent
BeatRoute’s Scheduling AI agent creates dynamic visit plans for sales reps based on outlet segmentation, business critical tasks, and PJP adherence.

✔️ Recommend the right products with Order AI Agent
If your sales reps take orders, they can use BeatRoute’s Order AI Agent that recommends the ideal product mix for each outlet. The recommendations are based on past sales trends, stock levels, and outlet-specific buying patterns, helping improve order quality and fulfilment accuracy.

✔️ Drive Visibility and Execution Compliance
The app enables field reps to audit planogram adherence, shelf share, and POSM deployment using structured image-based workflows. It records each execution like report stock and prompts corrective actions when deviations are detected in the stock norm.

✔️ Improve Sell-Out with Spot Selling Activations
Reps and in-store promoters can run product-specific activations tied to sell-out goals. Campaigns are gamified and tracked in real time boosting in-store engagement and improving outlet-wise off-take.

✔️ Get Market Feedback and Competition Insights Instantly
Sales reps can capture structured insights on pricing, competitor promotions, and new launches via quick in-app survey forms.

✔️ Empower Managers to Solve Problems with Copilot
BeatRoute’s dashboards provide managers with real-time visibility into field performance, PJP adherence, and task execution. The Copilot feature enables them to identify issues such as sales decline in specific territories, underperforming SKUs, gaps in shelf coverage, high outlet visit drops, or underperforming reps in particular regions, and address them promptly to prevent escalation and ensure timely resolution.

Experience the Transformation

With BeatRoute’s Sales Team App in place, Oasis Distilleries is accelerating its journey toward intelligent, structured, and high-impact field execution. From high-footfall bars to standalone liquor stores, every outlet interaction is now tracked, guided, and aligned to business goals.

👉 Book a demo with BeatRoute to explore how our platform can accelerate your liquor sales execution across the sales ecosystem.