Bagaimana Eksekusi Pesanan Terpadu Merek FMCG Terkemuka di Berbagai Bisnis dengan BeatRoute
Sekilas tentang
Industri | FMCG – Packaged Food, Poultry & Meat, Animal Feed |
Wilayah | South East Asia (Headquartered in the Philippines) |
Tujuan Utama | Scale order execution and secondary sales tracking across business lines |
Tantangan Utama | Fragmented execution, limited scalability, and disjointed sales data |
Solusi yang Digunakan | BeatRoute SFA App, SAP Integration, DMS, AI Recommendation Engine |
Hasil Utama | Unified execution, AI-driven order planning, consolidated secondary sales visibility |
Tantangan
Operating across three diverse business units, the company faced difficulty in scaling its field execution systems while maintaining visibility into sales performance and order execution.
Isu-isu utama:
- Limited scalability of existing systems to support growth across Packaged Food, Poultry & Meat, and Animal Feed
- Manual or disconnected beat planning, resulting in inefficiencies in order collection
- No unified way to capture secondary sales, leading to fragmented data from distributors
- Lack of guided selling, affecting the quality and relevance of orders placed
Solusi
BeatRoute was deployed as an integrated solution to streamline beat execution, enhance order quality, and aggregate distributor-level data across divisions.
Apa yang berubah:
- Deployed BeatRoute’s Sales Team App to standardize field processes and sales workflows
- Integrated with SAP for end-to-end order tracking, ensuring system-level transparency
- Enabled AI-powered recommendations during order collection to improve relevance and size
- Implemented a Distributor Management System (DMS) to track distributor activity
- Aggregated secondary sales data via API and distributor uploads for unified reporting
Hasil
The company gained full visibility and control over its order-to-cash process while scaling execution across its business verticals, including:
- Consistent and scalable execution model across three distinct businesses
- Smarter order planning, enabled by AI recommendations
- Consolidated secondary sales visibility, improving forecasting and decision-making
- Better coordination between field teams and distributors, powered by integrated systems
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