How Perfetti India Optimized Route-to-Market and Delivery Operations with BeatRoute

Sekilas tentang

PerusahaanPerfetti Van Melle
Juru bicaraMayank Pandey, Sales Capability Head
IndustriFMCG – Confectionery
WilayahIndia
Tujuan UtamaOptimize delivery beats and modernize sales operations
Tantangan UtamaHigh delivery costs, inefficient beat design, low route visibility
Solusi yang DigunakanBeatRoute’s Route Optimization Module
Hasil Utama15% increase in outlet reach, 10% reduction in delivery cost, improved route precision

Tantangan

As part of its journey to modernize route-to-market execution, Perfetti sought to optimize how it structured its delivery routes. The team needed a solution that could balance precision and scalability while reducing the resources required for market coverage.

Isu-isu utama:

  • Inefficient beat planning, leading to unoptimized routing and delivery overhead
  • Higher-than-necessary delivery costs, due to underutilized manpower and vehicle resources
  • Low visibility into actual beat performance, making it hard to improve precision
  • Need for a scalable system that adapts to regional complexities while conserving cost

Solusi

Perfetti implemented BeatRoute’s Route Optimization module to reimagine its beat planning and improve daily market execution.

Apa yang berubah:

  • Optimized delivery route structures, resulting in smarter and more efficient beat designs
  • Achieved 15% more outlet reach with the same or fewer resources
  • Reduced delivery costs by 10%, lowering logistical burden without compromising reach
  • Increased route precision, enabling accurate planning and consistent service delivery
  • Collaborated closely with BeatRoute, ensuring customized configurations tailored to Perfetti’s unique needs

Customer Testimonial

“BeatRoute has been a great partner in this journey of optimizing our sales operations. Their SpeedRoute solution helped us minimize the manpower and cost required while increasing outlet reach by 15%. It brought much-needed accuracy and precision to our route design. For companies that know what they want and can clearly define it, BeatRoute is an amazing partner.”
- Mayank Pandey, Sales Capability Head, Perfetti

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