At BeatRoute, we believe the best way to improve execution is to see it in action.
We become a true extension of our customers’ teams by engaging closely with them in the field. This hands-on approach allows us to understand the details of their daily operations and create solutions that enhance performance.
Our latest OnGround visit took us to Dangote Cement, one of Africa’s most prominent industrial powerhouses. Dangote Group is one of Nigeria’s most diversified business conglomerates, with a hard-earned reputation for operational excellence and consistent product quality.
Headquartered in the energetic metropolis of Lagos, the Group has grown steadily to become one of Africa’s most influential private enterprises. The brand’s focus extends beyond products. It is a mission-driven organization shaping the essential needs of food and shelter across Sub-Saharan Africa.
Carrying forward this broader vision, Dangote Group retains market leadership in diverse sectors: Cement Manufacturing, Sugar Milling and Refining, Flour Milling, Pasta Production, Cement Terminals, Port Operations, Noodles Manufacturing, Packaging Material Production, and Salt Refining. Each business reflects the Group’s commitment to innovation, quality, and social impact at scale.
What We Explored with Dangote Cement
During our OnGround sessions, we spent time visiting both pallet and hybrid type customers to observe the sales team’s standard operating procedures in real scenarios. These visits helped us understand how field execution unfolds under actual working conditions, from order placement to delivery confirmation.
We assessed the usability of existing modules, identifying where the current processes perform well and where refinements could enhance efficiency.
We introduced and tested our newly launched Pocket MIS Module, which provides real-time performance insights directly to the field team, helping managers and sales representatives make faster, data-backed decisions.
These interactions also opened discussions around how BeatRoute’s integrated platform can help optimize performance, ensure operational traceability, and drive decisions based on field intelligence. Together, we mapped out use cases that address both visibility and control across various aspects of the business.
Beyond functional discussions, we held practical conversations with team members and supervisors to understand their workflows, obstacles, and expectations. Their inputs helped align product capabilities with local business processes and guided the creation of a clear roadmap that we discussed together and refined based on their feedback.
Before wrapping up, both teams agreed to move forward with structured training sessions on using our AI capabilities and a phased expansion plan designed to ensure smooth adoption without disrupting existing routines.
What BeatRoute Customer Success Looks Like
For BeatRoute, implementation is only the first milestone. True success comes when users adopt the system naturally and begin seeing tangible impact in their daily work. We structure our support model to maintain that momentum with an engagement-driven approach.
- We localize our methods to suit each business environment, recognizing that field operations in Lagos differ from those in other regions.
- We deliver role-specific onboarding so that sales reps, managers, and system administrators each receive training mapped to their tasks and performance objectives.
- Our Customer Success Managers remain closely involved throughout the customer lifecycle, ensuring smooth operations and continuous optimization.
- We prioritize issue resolution and consistently meet or exceed SLAs to minimize downtime and operational friction.
- Integrated help features, from in-app chat to contextual walk-throughs, keep assistance within easy reach at all times.
- Every client suggestion feeds directly into our continuous improvement cycle, turning user insights into future product advancements.
- BeatRoute stands alongside each client as a long-term partner, helping them translate digital adoption into measurable field excellence.
Building materials companies in Nigeria and other countries are grappling with misaligned technology and software partners who don’t truly resonate with how they work.
If you find yourself in the same situation and want to experience how BeatRoute can make a real difference to your operations, pesan demo gratis with us to witness the impact firsthand.
