If you’re leading a retail brand, you already know that getting your sales and distribution execution right can make or break growth. Many tools promise real-time visibility, but what truly matters is helping your teams act on insights, not just view them.​

That’s why you need to know which tools align with how your business operates today and where it needs to go tomorrow.

This blog examines Figjam and BeatRoute across the dimensions that matter most to retail brands: their core approach to retail sales and distribution, their functional scalability, their ability to evolve with market demands, and their commitment to enterprise-grade execution.​

BeatRoute goes beyond plain automation

Figjam is a sales force automation solution designed for the African marketplace, focused on streamlining administrative tasks and providing real-time business intelligence to support distribution efficiency. The platform bridges the gap between sales teams and office teams by automating manual processes and delivering field activity data.​

BeatRoute, on the other hand, is a Goal-Driven AI platform for retail sales and distribution that helps you turn business goals into territory-level execution. It connects every goal, whether coverage optimization, running growth initiatives, or operational efficiency, to guided actions. 

It helps you make sure that every sales team member and channel partner moves in one direction: achieving your end goals that you have defined in the platform.​

What makes BeatRoute unique is its ability to bridge the gap between goal-setting and ground-level execution by providing a framework to translate insights into actions, rather than leaving them for teams to interpret.​

BeatRoute doesn’t stop at insights

When it comes to using insights, Figjam focuses on data collection and reporting within the scope of field activity tracking and order management. The platform eliminates manual data-capturing and provides real-time information to back offices, helping businesses understand field operations and customer patterns.​

However,  the real challenge with the platform lies in translating those insights into consistent, territory-wide execution that drives toward specific business outcomes.

On the other hand, BeatRoute doesn’t stop at insights. Its goal-driven AI guides your teams and channel partners on what to do and where to focus, ensuring that every action takes you one step closer to your set goals in the platform. 

BeatRoute is a functionally scalable platform

Figjam offers flexible features that can be customized according to daily problems faced by ground and office teams. The platform provides custom forms, integration capabilities with ERP systems, and some configuration options to address specific operational needs.​

However, when your business needs evolve beyond the scope of pre-built customizations, you face typical constraints. Custom dashboards and analytical reports require contacting Figjam’s data team to build client-specific solutions. 

This architectural limitation can fracture your route-to-market execution as your requirements become more complex, increasing management overhead as your team works around system constraints.​

BeatRoute, in contrast, is a functionally scalable platform built for enterprise retail businesses with complex and evolving requirements. Its modern architecture is designed to be flexible and grow with you.​

With BeatRoute, even if you’re running multiple processes in different channels, all of it can be managed in one single instance. You can define separate processes, KPIs, and SOPs for each channel, and everything works seamlessly. All data syncs in real-time, giving you complete visibility and unified reporting across your entire business.​

Best of all, BeatRoute empowers you with zero-code, plug-and-play adaptations. This means you can go directly to the admin panel and make necessary adjustments yourself, instantly and without delay. You don’t have to chase a vendor for an enhancement or run into an architectural wall where the system simply cannot accommodate your needs.​

BeatRoute is continuously upgraded

Figjam has been serving distribution and logistics industries across African markets with their field service management solutions. However, the features listed on their website focus mainly on basic activity tracking, which were the kinds of capabilities most companies sought in 2017 and 2018 when the industry was just beginning its digitization journey.

BeatRoute, by contrast, provides public documentation for new features and improvements as they are released. Brands can track these updates and have confidence that their partner platform will stay ahead of changes in retail and technology.

Feature-level comparison 

What makes BeatRoute stand out

BeatRoute’s Goal-Driven AI helps you achieve your business goals

• Order AI Agent for intelligent order recommendations
• Scheduling AI Agent for optimized visit planning
• Customer Insights AI Agent for relationship intelligence
• Kopilot BeatRoute for natural language assistance for problem discovery and solving

Functional Scalability​

• Zero-code platform modifications​
• Rapid workflow deployment without vendor dependency​
• Unified data across all channels and user groups​

Proven Impact

BeatRoute’s goal-driven AI delivers measurable results:​

• 12.6% sales uplift through goal-driven AI (GDAI)​
• 16% reduction in route-to-market costs​
• 5.3% improvement in sales team productivity​

Strong Local Partner Network and Regional Presence

• Frequent on-the-ground visits to understand each customer’s specific needs and challenges.
• Support in local languages for smoother adoption and training.
• A strong network of local partners for implementation, support, and scaling.
• Trusted by Pan-African and 200+ global brands including Dangote, DP World, Aava brands, CICOTI, Dendairy, and Shalina Healthcare.
  

Who should choose BeatRoute

• Organizations that want every sales team member and channel partner aligned toward one clear business goal.
• Businesses operating across  multiple channels- General Trade, Modern Trade, or B2B, and need a single unified platform for better visibility and decision-making..
• Companies that aspire to grow and need a platform that evolves with changing market needs, without the hassles  of long customization cycles.

If visibility is where your tools stop, it’s time to move toward real execution. Pesan demo gratis to experience BeatRoute’s Goal-Driven AI in action.