Boost outlet coverage with intelligent Pengoptimalan Rute

BeatRoute’s Route Optimization works alongside your field team like a smart assistant. It plans efficient routes, analyzing on-ground situations, ensuring your reps focus on high-impact outlets.

Fix overloaded beats and underused reps
Indian Salesman doing handshake with a middle aged distributor at a distribution warehouse 1 - Route Optimization Software
Prioritize stores that actually impact sales
Designed for territory based sales execution - Route Optimization Software
Give managers territory control without excel hassle
Works across both direct and indirect channels 1 - Route Optimization Software

Step 1

Plan your sales routes better

Profile and segment customers 3 - Route Optimization Software

Group outlets by visit frequency, outlet class, and business critical tasks

Assign ad hoc tasks to field sales reps 1 - Route Optimization Software

Define stop limits, exclusions, and visit windows

Use Route Optimisation for territory planning - Route Optimization Software

Set rep shifts, max calls, and territory logic

Create optimized beat plans - Route Optimization Software

Input store-level data like operating hours, visit duration, and potential

Profile and segment customers 3 - Route Optimization Software

Auto-generate weekly routes via Scheduling AI Agent

Create optimized beat plans - Route Optimization Software

Rebalance beats by effort, value, or cost

Use Route Optimisation for territory planning - Route Optimization Software

Export plans to SFA or via XLS/API

Assign ad hoc tasks to field sales reps 1 - Route Optimization Software

Run simulations on route plans before field rollout

Step 2

Execute your outlet visits smarter

Mark attendance with geo tagged time logs - Route Optimization Software

Sync daily routes to field apps

Log field activity with GPS tracking
 - Route Optimization Software

Reprioritize visits dynamically

Suggest ideal order baskets with AI - Route Optimization Software

Trigger rerouting via AI Agents during delays

Activate trade promotions for upsell and cross sell - Route Optimization Software

Track planned vs actual routes with GPS

Take stock and process product returns - Route Optimization Software

Get alerts for missed or repeated visits

Use AI for visual merchandising - Route Optimization Software

Make rep changes without backend updates

Improve pipeline conversion with lead management - Route Optimization Software

Monitor adherence and assign relievers on the fly

Step 3

Analyze and improve your route efficiency quicker

Empower managers and admins with intuitive dashboards 1 - Route Optimization Software

Monitor route compliance and coverage

Track real time performance with KPI Scorecard 1 - Route Optimization Software

Compare planned vs completed visits

Measure sales uplift from every AI driven action 1 - Route Optimization Software

Estimate rep needs by region using visit load and call goals

Send real time deviation alerts to territory managers 2 - Route Optimization Software

Simulate beat or staffing changes

Track real time performance with KPI Scorecard 1 - Route Optimization Software

Spot gaps using traffic-aware insights

Empower managers and admins with intuitive dashboards 1 - Route Optimization Software

Export reports or sync to dashboards

Measure sales uplift from every AI driven action 1 - Route Optimization Software

Quantify gains in coverage, time saved, and effort optimized

Send real time deviation alerts to territory managers 2 - Route Optimization Software

Export reports or sync to dashboards

Sumber daya

Wawasan & Laporan Terbaru

Jelajahi berita terbaru dari BeatRoute, dan sumber daya berwawasan yang dibuat untuk merek FMCG.

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What is Route Optimization?

It’s a route planning engine that creates beat plans based on outlet priority, visit duration, traffic conditions, and rep availability to improve coverage and reduce costs.

Who should use it?

Route Optimization software can be used across Zonal Managers, Operations Heads, RTM Architects, and Territory Planners in industries like FMCG, Agri Inputs, Paints, Lubricants, and Auto Spares.

Bagaimana cara kerja pengoptimalan rute BeatRoute untuk merek-merek FMCG?

Teknologi pengoptimalan rute kami menciptakan rute yang efisien dan ditandai secara geografis untuk tenaga penjualan, dengan mempertimbangkan prioritas kunjungan, segmentasi peritel, jam buka toko, dan keterbatasan sumber daya. Hal ini membantu perusahaan FMCG mengurangi waktu perjalanan, memaksimalkan cakupan toko harian, dan meningkatkan produktivitas tenaga penjualan - sekaligus meningkatkan pengalaman pelanggan.

How is Route Optimization different from Google Maps or delivery tools?

Route Optimization creates sales-focused plans by considering visit frequency, rep shifts, and outlet importance, not just the shortest travel path.

Can Route Optimization work with existing SFA or DMS systems?

 Route Optimization integrates with any system and allows beat plan exports via Excel, API, or dashboards without requiring system changes.

Can Route Optimization support reps handling both sales and merchandising?

Route Optimization supports multi-role routing, allowing reps to complete sales visits, VM tasks, and activations in a single beat.

Can Route Optimization address workload imbalance or territory gaps?

Route Optimization identifies load issues and allows rebalancing based on rep effort, outlet value, or coverage cost.

Can Route Optimization simulate different staffing models?

Route Optimization allows simulation of different rep counts, shift patterns, and visit rules before deployment.

Is Route Optimization available as a product or service?

Route Optimization is available both as a licensed engine and as a managed service with BeatRoute’s support team.

How can I see Route Optimization in action?


You can book a personalized demo with our team to see how BeatRoute’s Route Optimization works for your territory structure, team size, and coverage goals.

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