Reduce On-wheel Travel Costs with Route Optimization Software

Optimize your market coverage and utilize resources efficiently for your sales and distribution operations with the help of our Route planning software that is designed specifically for the FMCG & Consumer Goods industry.


Optimize your Sales & Distribution Operations with Intelligent Route Planning Software

Creating route plans for large network of customers require lots of resources and efforts, yet it cannot be performed with 100% accuracy by human abilities. Our Software is designed to help you effortlessly create optimized route plans and delivery routes for millions of retail stores in multiple routes through mobile app.

Customer Profiling & Deduplication

Gather accurate customer data and GPS location through our front-end app with route planning software.

Territory Viability Assessment

Use the profiling data to access the profitability and viability of new or existing territories.

Sales Route Planning

Create most efficient daily, weekly & monthly visit plans for your field sales reps & managers. 

Delivery Route Optimization

Plan effective routes for delivery vehicles to ensure cost effective & timely last mile delivery completion.

Dynamic Route Planning

Plan effective route optimization, automatically adapt and modify real time constraints.

Resource Optimization

Determine the optimal number of sales reps & delivery vehicles required to cover any territory & reduce wastages.

Minimize the cost of market coverage operations & maximize the daily visits with Optimized Routes

Boost your returns from allocated resources for sales and delivery operations. Our route planning software is designed for gathering accurate customer profiling, increasing facetime with customers, reducing travel cost and ensuring adherence to planned route optimization platform.

Route Optimization Software for Delivery Vehicles

Assess Each Territory with Data Driven Customer Profiling

Intelligent beat planning starts with accurate data about each customer in terms of their business potential, precise GPS location, outlet type and more. Save time and effort of your sales reps when you exactly know which outlets to target for your products. Access the viabilities of new territories with cost estimation. You can use either your own existing data, or gather new data with BeatRoute before running route optimization for delivery operations.

Increase Face Time with Customers & Reduce Travel Time

Whether your operational routes are static and systematic or dynamic and scattered, there is always the best possible route to make the visit effectively. Our algorithm suggests the most cost-effective delivery route planning based on proximity, traffic, store receiving hours, your field team’s capacity, time duration of single sales reps at every single stop and more. 

Route Optimization Software for FMCG
Route Optimization Software

Optimize Sales & Delivery Resource Allocation

Route planning software is not only for creating optimized routes about creating efficient routes for your team. You can also use our software to precisely calculate the optimum number of sales reps & vehicles that you require to cover each territory efficiently.

Why BeatRoute?

Each industry has specific needs which can not be met by generic field sales capabilities. We have designed industry specific workflows that you can pick, configure and adapt within a few days and start reaping full benefits from BeatRoute.

Highly Modular SFA Software

Highly Modular

You don’t have to buy the whole platform. Customers can choose one or more components to rollout and see the results first.

Scalable FMCG Order Taking App

Scalable Design

Scalable, zero-code platform that allows for a high degree of configuration without requiring time & capital investments.

Secure Field Sales Distribution Software


Rest easy with Enterprise-Grade security and compliance standards. Your data is yours to command.

Sales Force Tracking App

Works Offline

Designed for poor and no connectivity areas. Sales teams can keep working as usual in no network areas, data syncs up when they come online.

Mobile sales tracking app

Customer Success and Support

Dedicated customer success & support that handholds you to achieve your business goals consistently.

Mobile SFA Software

200+ Integrations

Use BeatRoute Matrix to create custom automations or exchange data with SAP, Oracle, SFDC, PowerBI, HRMS or any other system.

Customer Testimonials

We seek success in making our customers successful. Companies utilizing BeatRoute report direct, measurable, highly positive impact on their key business KPIs.



Lower Cost of Field Sales Operations

“BeatRoute’s Route Optimization Software has enabled us to increase our market coverage by 15%, while reducing the cost of field sales operations by 10% at the same time. “

Mayak Pandey,
Perfetti Van Melle

field sales crm beatroute



Higher Revenue Per Retail Store

“BeatRoute has helped us improve our revenue per outlet by 30% & sales per executive by 40%, through Goal-Driven Sales Approach, performance benchmarking & creation of better market coverage strategy.”

Tiffany Ngkaion,
Davies Paints

field sales crm beatroute



Higher Sales Productivity

“We have witnessed 50% higher sales productivity with BeatRoute’s Goal-Driven Sales Approach.”

Rahul Jha,
Cosmic Nutracos

field sales crm beatroute