Bagaimana Cosmic Nutracos Meningkatkan Produktivitas Penjualan sebesar 20% dengan BeatRoute

Sekilas tentang

PerusahaanCosmic Nutracos
IndustriHealth & Wellness (FMCG)
WilayahIndia
Tujuan UtamaIncrease sales output from onboarded retail stores
Tantangan UtamaLow sales per store, limited productivity insights, inconsistent retail coverage
Solusi yang DigunakanBeatRoute SFA with sales KPIs, visit tracking, and store onboarding workflows
Hasil Utama20% increase in sales/store, 15% increase in productive visits

Tantangan

Cosmic Nutracos had successfully onboarded a large number of retail stores with the right customer profile. But many of these stores were not delivering the expected sales output.

Isu-isu Utama:

  • Sales reps weren’t selling the complete product range
  • Up-sell and cross-sell schemes weren’t increasing order value
  • ROI from in-store merchandising was low
  • Reps struggled to communicate product differentiation

Solusi

Cosmic Nutracos moved their retail sales operations to BeatRoute, prioritizing store-level sales outcomes.

Apa yang berubah:

  • Shifted to retailer-focused workflows aligned with sales per store
  • Enriched retailer profiles with data like store potential and competition
  • Segmented stores based on profile data to enable differentiated engagement
  • Activated AI-powered Order Recommendations to improve order value and range
  • Used configurable campaign forms to ensure merchandising plan execution
  • Delivered targeted learning and brand demonstration content to sales reps

Hasil

  • 20% increase in average sales per retail store
  • 15% increase in productive store visits
  • Better utilization of trade schemes
  • Higher ROI from visual merchandising campaigns
  • Improved range sold per visit

With BeatRoute, we observed a 20% increase in sales across retail counters within months.”
- Indrani Lahiri, Cosmic Nutracos

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