Bagaimana Cosmic Nutracos Meningkatkan Produktivitas Penjualan sebesar 20% dengan BeatRoute
Discover how Cosmic Nutracos, a leading health & wellness FMCG brand, improved retail store sales by 20% and increased productive field visits by 15% using BeatRoute’s Sales Force Automation platform
Sekilas tentang
Perusahaan | Cosmic Nutracos |
Industri | Health & Wellness (FMCG) |
Wilayah | India |
Tujuan Utama | Increase sales output from onboarded retail stores |
Tantangan Utama | Low sales per store, limited productivity insights, inconsistent retail coverage |
Solusi yang Digunakan | BeatRoute SFA with sales KPIs, visit tracking, and store onboarding workflows |
Hasil Utama | 20% increase in sales/store, 15% increase in productive visits |
Tantangan
Cosmic Nutracos had successfully onboarded a large number of retail stores with the right customer profile. But many of these stores were not delivering the expected sales output.
Isu-isu Utama:
- Sales reps weren’t selling the complete product range
- Up-sell and cross-sell schemes weren’t increasing order value
- ROI from in-store merchandising was low
- Reps struggled to communicate product differentiation
Solusi
Cosmic Nutracos moved their retail sales operations to BeatRoute, prioritizing store-level sales outcomes.
Apa yang berubah:
- Shifted to retailer-focused workflows aligned with sales per store
- Enriched retailer profiles with data like store potential and competition
- Segmented stores based on profile data to enable differentiated engagement
- Activated AI-powered Order Recommendations to improve order value and range
- Used configurable campaign forms to ensure merchandising plan execution
- Delivered targeted learning and brand demonstration content to sales reps
Hasil
- 20% increase in average sales per retail store
- 15% increase in productive store visits
- Better utilization of trade schemes
- Higher ROI from visual merchandising campaigns
- Improved range sold per visit
“With BeatRoute, we observed a 20% increase in sales across retail counters within months.”
- Indrani Lahiri, Cosmic Nutracos
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