How Cosmic Nutracos Improved Sales Productivity in India by 20% with BeatRoute SFA Software
Nikhil Chaudhary
Table of Content
At a Glance
| Company | Cosmic Nutracos |
| Industry | Health & Wellness (FMCG) |
| Region | India |
| Primary Goal | Increase sales output from onboarded retail stores |
| Key Challenges | Low sales per store, limited productivity insights, inconsistent retail coverage |
| Solution Deployed | BeatRoute SFA with sales KPIs, visit tracking, and store onboarding workflows |
| Key Results | 20% increase in sales/store, 15% increase in productive visits |
The Challenge
Cosmic Nutracos had successfully onboarded a large number of retail stores with the right customer profile. But many of these stores were not delivering the expected sales output.
Key Issues:
- Sales reps weren’t selling the complete product range
- Up-sell and cross-sell schemes weren’t increasing order value
- ROI from in-store merchandising was low
- Reps struggled to communicate product differentiation
The Solution
Cosmic Nutracos moved their retail sales operations to BeatRoute, prioritizing store-level sales outcomes.
What Changed:
- Shifted to retailer-focused workflows aligned with sales per store
- Enriched retailer profiles with data like store potential and competition
- Segmented stores based on profile data to enable differentiated engagement
- Activated AI-powered Order Recommendations to improve order value and range
- Used configurable campaign forms to ensure merchandising plan execution
- Delivered targeted learning and brand demonstration content to sales reps
The Outcome
- 20% increase in average sales per retail store
- 15% increase in productive store visits
- Better utilization of trade schemes
- Higher ROI from visual merchandising campaigns
- Improved range sold per visit
“With BeatRoute, we observed a 20% increase in sales across retail counters within months.”
— Indrani Lahiri, Cosmic Nutracos
