How OxyGlow Built a Winning Salon Network with BeatRoute’s SFA Software

“BeatRoute was our platform of choice because we found it closest to our sales processes. As a cosmetics solutions company we sell through Salon and GT Channels, and BeatRoute has helped us in expansion as well as growth at existing customers.”

Rachit Gupta,  Managing Director, OxyGlow Cosmetics 

About OxyGlow Cosmetics

A true pioneer in the Indian beauty industry, OxyGlow is passionately dedicated to its mission of “Enhancing the Natural Glow of Beautiful You.” For over 25 years, it has stood at the forefront of innovation, masterfully blending ancient Ayurvedic wisdom with modern Naturopathy. This has made OxyGlow not just a leading retail brand, but a trusted partner for thousands of salon professionals who rely on their products to deliver exceptional quality and results to clients.

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The Challenge: Winning in the Professional Beauty Space

For a brand like OxyGlow, the salon channel is the heart of the business. Salons are where trends are born, where customers build trust, and where the true efficacy of a product is demonstrated by skilled professionals.

However, managing a thriving salon network presents unique challenges:

• Building True Partnerships: The relationship with a salon is a high-touch partnership, not a simple sales transaction. OxyGlow needed a way to manage these deep relationships and provide tailored support at scale.
• Delivering Consistent, High Quality Training: A beautician’s skill is a brand’s reputation. OxyGlow needed to ensure every professional using their products was perfectly trained on application techniques and treatment protocols.
• Lack of Visibility into Salon Performance: Management couldn’t easily see which salons were performing well, which needed more training, or how effective their field team was at providing support.
• An efficient, digitized process to onboard new customers and expand their market presence without administrative delays.
• Lack of real-time visibility into manpower efficiency and key performance indicators (KPIs), making team management reactive rather than proactive.

The Solution: A Platform Built for the cosmetics industry

OxyGlow chose BeatRoute because it understood that growth in the cosmetic industry is about relationships and education. The platform provided a digital framework to manage their entire professional channel with precision.

Key Capabilities Deployed:

• Strategic Salon Visit Planning: The sales team used BeatRoute to plan their visits, demonstrating new products, and holding business review meetings with salon owners.
• In-Depth Salon Profiling: Onboarding a new salon meant capturing a rich data number of  chairs, services offered, staff skill levels, and business goals. This allowed OxyGlow to segment their partners and provide highly personalized support.
• Professional Product Order Management: The platform streamlined the ordering process for professional-grade SKUs, ensuring salons always had the right stock for their services without confusion with retail products.

The Outcome: A Thriving Network of Salon Advocates

With BeatRoute, OxyGlow transformed its field team from salespeople into expert salon consultants.

• They built a stronger, more engaged salon network by providing consistent support and training.
• They gained complete visibility into their professional channel, allowing them to identify top-performing salons and focus resources where they were needed most.
• They empowered their field team with the tools to be true partners, leading to deeper relationships and increased loyalty from salon owners.

BeatRoute is Tailor-Made for the Cosmetics Industry

BeatRoute is designed for brands that win in the cosmetic industry. Its intelligent agents are built to handle the unique demands of the professional beauty market.

• From Sales Rep to Business Partner: BeatRoute turns every field rep into a consultant. They can use the platform to track a business growth, share business-building tips, and manage joint marketing plans. The relationship becomes a strategic partnership focused on mutual success.
• Delivering World-Class Education On-the-Go: The platform’s Kopilot acts as a mobile training academy. Brand educators and sales reps can share high-quality videos on new facial protocols, application techniques, and product science directly with beauticians. This ensures every professional becomes a certified expert on your brand, delivering perfect results every time.
• Launching New Treatments with Precision: Use BeatRoute to coordinate a flawless launch for a new professional service. You can track which salons have received training, manage the rollout of new product kits using the Order AI Agent, and use the VM Agent to ensure launch marketing materials are perfectly displayed.
• Empowering the Team with the Promotor Produk App: Give salon staff the tools they need to succeed. The app can provide them with instant access to product information and training content, helping them confidently explain services and recommend retail products to their clients, boosting sales for both the salon and your brand.

Ready to Scale Like OxyGlow?

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