How Mega Fishing Philippines Boosted Field Sales Productivity with BeatRoute SFA Software

Sekilas tentang

PerusahaanMega Fishing Corporation
IndustriFMCG – Packaged Foods & Beverages
WilayahFilipina
Tujuan UtamaImprove field sales productivity and execution across channels
Tantangan UtamaLow field visibility, inconsistent performance, manual KPI tracking
Solusi yang DigunakanBeatRoute Field Sales Automation (SFA), KPI Gamification, Cue-based Insights
Hasil UtamaImproved sales performance, stronger retail presence, data-led decisions

Tantangan

As Mega expanded into new territories and scaled operations, it faced the need to modernize how its field sales and distribution teams operated. Leadership identified gaps in real-time visibility, productivity tracking, and execution consistency that were limiting performance.

Isu-isu Utama:

  • Low productivity tracking and inconsistent sales rep performance across regions
  • Lack of real-time visibility into retail execution and channel-level engagement
  • Manual processes for KPI tracking and behavioral management
  • Limited insight into performance drop-offs and missed execution opportunities

Solusi

Mega partnered with BeatRoute to implement a unified, digital-first solution that could drive behavioral excellence, improve data visibility, and scale seamlessly across functions.

Apa yang berubah:

  • Rolled out BeatRoute’s Field Sales Automation platform to the sales team for structured, measurable daily execution
  • Expanded usage to advanced sales teams, distributors, and trade marketing groups after successful onboarding
  • Introduced a gamified KPI tracking system to drive accountability, motivation, and high-performance behaviors
  • Empowered sales leadership with cue-based alerts and intelligent insights to identify dips in engagement, coverage, and sales
  • Sharpened focus on key metrics like UBA (Universe-Based Assignment), product placement, distribution, and Coverage Over Time (COT)
  • Delivered a smooth rollout experience across departments with strong adoption from day one

Hasil

Seventeen months into its BeatRoute journey, Mega has achieved tangible business impact:

  • Consistent improvement in sales rep productivity and execution discipline
  • Enhanced visibility across field activities, enabling timely interventions by managers
  • Stronger focus and follow-through on critical KPIs like distribution reach and coverage
  • Scalable success, with BeatRoute now used across multiple teams and trade channels nationwide
  • Leadership empowered with real-time insights, helping course correct and steer performance across regions

Customer Testimonials

“What we love about BeatRoute is the fun, gamified way of measuring KPIs and driving positive behavior. It’s helped us motivate our teams while also giving our managers the visibility they need to make better decisions.”
- Chi Lasiste, Head of Sales Development, Mega Fishing Corporation

“From onboarding to rollout, the experience with BeatRoute has been seamless. We now use it across all our teams—from field sales to trade marketing—and it continues to help us stay focused on the right execution levers.”
- Frederick Salazar, Regional Sales Manager, Mega Fishing Corporation

Gunakan Goal-Driven AI untuk Mencapai Peningkatan Penjualan Ritel, Hari Ini!

Bergabunglah dengan perusahaan di lebih dari 20 negara yang mempercayai BeatRoute, platform AI yang dominan secara global untuk otomatisasi tenaga penjualan, penjualan lapangan, DMS, dan eB2B

Capai Target Penjualan Anda dengan Platform AI yang Didorong oleh Tujuan Satu-satunya di Dunia

Platform Goal-Driven AI untuk Penjualan & Distribusi Ritel

Sertifikasi

Penghargaan

Tersedia di

Nilai 4.2

oleh Pengguna di Seluruh Dunia

1.00.000+ Pengguna

dan berkembang dengan cepat

Keunggulan Layanan

Tingkat Resolusi
99%
Kepatuhan terhadap SLA
92%
Kepuasan Pelanggan (CSAT)
96%

Hubungi kami di

India
  • Beatroute Innovations Private Limited, 301, Palm Court, 20/4 MG Road, Sektor 14, Gurugram, Haryana 122001, India

Filipina
  • 19 Eisenhower St, San Juan City, 1504 Metro Manila, Filipina

Indonesia
  • 307 Palma One Jl HR Rasuna Said Kav X 2/4, Kuningan, RT.9/RW.4, Kuningan Tim, Daerah Khusus Ibukota, Jakarta 12950

  • APL Tower, Lantai 37, Suite 3, Jalan Letjen S. Parman Kav. 28 Jakarta 11470

Arab Saudi
  • L7, Al Murjanah Tower Prince Sultan St, Ar Rawdah, PO Box 10113 Jeddah 21433, Kerajaan Arab Saudi

  • L18, Al Faisaliyah Center, Al Olaya, Riyadh 12212, Kerajaan Arab Saudi

Dubai
  • 118, RAG Global Business Hub, Sheikha Mehra Ahmed, Gedung Al Ghurair, Al Qusais 2

Zimbabwe
  • 78 Lomagundi Drive, Harare

  • 75 Broadlands Road, Emerald Hill, Harare, Zimbabwe

Nigeria
  • 9b, Jalan Ologun Agbaje, Pulau Victoria, Lagos

  • 74 Raymond Njoku St, Ikoyi, Lagos 101233, Lagos, Nigeria

Kenya
  • Suite 2A, Lantai 2, TRV Office Plaza, Muthithi Road, Westlands, Nairobi

  • Lantai 5, Mitsumi Business Park, Jalan Muthithi, Westlands, Nairobi

Afrika Selatan
  • 24 Kyalami View 1, Candican Road, Barbeque Downs, 1684

Ghana
  • Lantai 1 Dufie House, C371/3 Samora Machel Road, Asylum Down, Accra

© 2025 BeatRoute. Semua hak cipta dilindungi undang-undang