Goal-driven intelligent SFA software Industria de bienes de consumo
With BeatRoute’s Goal-Driven FMCG Sales and Distribution Software, your sales teams, distributors, and retailers get daily AI-powered direction to target the right outlets, drive SKU push, and grow retail sales.



Plataforma unificada
Unifique su equipo de ventas, distribuidores y minoristas en una plataforma digital común
Capacite a su equipo de ventas para impulsar su estrategia comercial sobre el terreno




Aplicación para equipos de ventas (software SFA)
Empower your sales team to drive drive retail execution using smart FMCG SFA software

Sistema de gestión de distribuidores
Turn your distributors into growth partners using FMCG DMS software

Aplicación para minoristas
Gestione el comercio digital y el compromiso con sus minoristas.
Capacite a todos sus empleados Ruta al mercado

Representantes de ventas sobre el terreno

Gestores

Comerciantes

Distribuidores

Minoristas

Promotores en las tiendas

Equipo de ventas de furgonetas
Administradores MIS

Auditor minorista
Drive outlet-level execution using intelligent FMCG software powered by Goal-Driven AI
Transform your FMCG software strategy with an AI-powered FMCG distribution software built to drive retail execution and sales growth.
1
Alcance sus objetivos empresariales específicos con AI por objetivos
Aproveche la inteligencia única de 4 pasos que convierte sus objetivos de ventas en acciones guiadas sobre el terreno.

2
Get measurable sales uplift with Order AI Agent
Use the Order AI Agent to recommend the right SKUs and drive uplift in order value, lines sold, and MSL or FSL compliance. Turn every recommendation into measurable sales impact.

3
Mejore la productividad en la cobertura operativa con la optimización de rutas
Retail brands lose up to 30% productivity due to poor planning and suboptimal routes. Fix inefficient routes with BeatRoute’s Route Optimization to reduce missed visits, increase face-time with the right outlets, and improve daily coverage and execution.

4
Relación digital con minoristas y distribuidores
Strengthen retailer relationships through digital engagement using a connected Retailer App for FMCG brands. Share schemes, capture orders, and educate customers digitally through WhatsApp and Viber — no app install required.

5
Aumente la conversión de los visitantes con una ejecución dirigida por promotores en la tienda
Equip your teams with tools that improve in-store execution by ensuring product visibility, stock availability, effective promoter behavior, and customer engagement to drive retail conversions.

6
Capacite a sus directivos para resolver los retos a nivel territorial
Enable FMCG managers to resolve territory-level challenges with Copilot. Detect issues early, trigger instant alerts, and support two-way communication for faster action on ground.

Recursos
Últimas noticias e informes
Explore BeatRoute updates and resources on FMCG order booking apps, sales automation, FMCG SFA apps, and more.
BeatRoute OnGround with Foodcoast
Conjunto de herramientas AI para CIO y CDO de marcas minoristas
PREGUNTAS FRECUENTES
Preguntas más frecuentes
¿No encuentra la respuesta que busca? Visite póngase en contacto con nosotros desde esta página.
¿Cuál es el mejor software de ventas para empresas de bienes de consumo con grandes equipos sobre el terreno?
BeatRoute is the best sales software for FMCG brands that manage large field teams. It combines scalable FMCG SFA capabilities, AI-led automation, and goal-driven execution. Sales reps are aligned to key outcomes such as outlet coverage, product visibility, order productivity, and range selling, ensuring every visit leads to measurable growth.
¿Cómo mejora BeatRoute la ejecución de la venta al por menor en el sector de los bienes de consumo?
BeatRoute helps FMCG brands achieve sharper in-store execution by using goal-based sales automation. It provides AI-powered visit planning, store-level recommendations, and real-time insights that ensure every rep action supports product visibility, SKU push, and order capture.
¿Cómo puede AI mejorar la productividad de ventas de los representantes de campo de FMCG?
AI in FMCG field sales drives smarter decision-making. BeatRoute’s Goal-Driven AI acts like a virtual assistant that nudges reps to focus on the right outlets, SKUs, and tasks. This helps reps hit MSL and FSL targets faster while staying aligned to strategic goals.
Can BeatRoute integrate with our existing Distributor Management System (DMS)?
Yes. BeatRoute offers flexible integration with your existing DMS, ERP, or backend tools. It also includes a built-in FMCG distribution software module that brings together distributors, field reps, and retailers on a single platform.
How fast can we implement BeatRoute in an FMCG setup?
BeatRoute can go live within 3 to 6 weeks depending on your deployment scope. Its modular setup allows for a fast rollout across SFA, DMS, and the FMCG order booking app with guided onboarding and training.
Is BeatRoute suitable for both General Trade and Modern Trade?
Yes. BeatRoute supports GT, MT, HoReCa, and alternate channels. From beat planning and scheme activation to relationship tracking, it adapts to your retail structure and execution goals.
Recommending stores most likely to convert
Suggesting ideal order combinations
Triggering alerts for missed KPIs
Delivering insights through Conversational AI
Highlighting execution gaps instantly
It transforms raw field data into actions that drive measurable results.
Can BeatRoute FMCG software be used by merchandising and promoter teams?
Absolutely. BeatRoute supports field users beyond sales, including merchandisers and in-store promoters. KPIs like share of shelf, planogram compliance, and scheme awareness can be assigned and tracked for each role.
Why choose BeatRoute over traditional CRM or standard SFA tools?
BeatRoute goes beyond basic CRM and SFA software. It combines SFA, DMS, and a retailer app into one goal-driven platform. Sales reps get AI-led guidance to improve availability, visibility, and execution instead of just logging orders.
What kind of support does BeatRoute offer after implementation?
BeatRoute provides onboarding, training, and continued customer success support. Our team works closely with you to maximize adoption, guide improvements, and adapt to your sales process over time.
How do we measure ROI with BeatRoute in an FMCG setup?
You can track KPIs such as order value uplift, outlet coverage, SKU penetration, and execution compliance. Most FMCG brands using BeatRoute see progress within the first three months of deployment.
What is BeatRoute FMCG Software’s pricing plan?
Pricing depends on your use case and the modules you choose. Whether you start with the FMCG order booking app, sales automation, distributor management, or AI tools, plans are customized based on your team size, location, and feature needs. For a detailed breakdown of plans and modules, you can explore our FMCG sales software pricing page to find what fits your business best.
Is BeatRoute available in local languages for FMCG reps?
Yes. BeatRoute supports multiple languages, making it easy for field teams in different regions to use the app confidently.
How can I evaluate BeatRoute for my business?
You can request a free demo tailored to your FMCG use case. Our team will walk you through the platform, including features like SFA, DMS, and the retailer engagement app, to help you evaluate its fit for your sales goals.