Grow your FMCG Business with New-Age Sales Force Automation Software
Innovative sales force automation platform with quick-to-deploy configurable workflows for FMCG CRM Software. BeatRoute is a simple combination of lovable user interface and out-of-the-box FMCG nuances.
Goal-Driven CRM SFA Platform for Fast Moving Consumer Goods Brands Success

Know your retail landscape for Segmented Action
- Let every visit contribute to the profiling of customers.
- Automatically capture Geo-Location and optimize your coverage strategy.
- Run targeted schemes, Beat-plans and make suitable display investments based on store segments.
- Run fastest and safest KYC identity verification to facilitate direct benefit transfer to stores with BeatRoute's sales force automation software.
Increase face-time with retailers with Territory and Route Optimization
- Use our Orbit Optimization algorithm to optimize routes and beat plans.
- Factor-in resource skills and store profile while optimizing routes.
- Assess the viability of new territories, with travel cost estimations.


Maximize sales with our AI-powered Order Recommendation
- Foolproof sales performance by augmenting the skills of your sales rep.
- A.I. assistance to your sales rep by suggested SKUs and auto application of schemes on our mobile app for sales.
- Poor or no-network can’t stop your team from taking orders, even with auto-application of schemes.
- Run end to end route-to-market strategy on the most comprehensive sales force automation software platform.
Induce offtake by keeping an eye on in-store Visual Merchandising
- Understand your Retail Merchandising site better to evaluate the performance of your installation, campaigns, products display, and more.
- Let your own team collect VM feedback, including pictures on our reliable mobile app for sales.
- Use Machine Learning to reduce the cost of VM audits and get more reliable data.

Why BeatRoute?
Each industry has specific needs which can not be met by generic ground sales capabilities. We have designed industry specific workflows that you can pick, configure and adapt within a few days and start reaping full benefits from BeatRoute.

You don’t have to buy the whole platform. Customers can choose one or more components to rollout and see the results first.

Scalable, zero-code platform that allows for a high degree of configuration without requiring time & capital investments.

Rest easy with Enterprise-Grade security and compliance standards. Your data is yours to command.

Designed for poor and no connectivity areas. Sales teams can keep working as usual in no network areas, data syncs up when they come online.

Dedicated customer success & support that handholds you to achieve your business goals consistently.

Use BeatRoute Matrix to create custom automations or exchange data with SAP, Oracle, SFDC, PowerBI, HRMS or any other system.
Customer Testimonials
We seek success in making our customers successful. Companies utilizing BeatRoute report direct, measurable, highly positive impact on their key business KPIs.
Achieved
10%
Lower Cost of Sales Operations
“BeatRoute has enabled us to increase our market coverage by 15%, while reducing the cost of sales operations by 10% at the same time. “
Mayak Pandey,
Perfetti Van Melle

Achieved
30%
Higher Revenue Per Retail Store
“BeatRoute has helped us improve our revenue per outlet by 30%, through Goal-Driven Sales Approach, performance benchmarking & creation of better market coverage strategy.
Tiffany Ngkaion,
Davies Paints

Achieved
50%
Higher Sales Productivity
“We have witnessed 50% higher sales productivity with BeatRoute’s Goal-Driven Sales Approach.”
Rahul Jha,
Cosmic Nutracos

Get a free demo customized to your sales process

“BeatRoute is refreshingly simple and easy to use, with high degree of accuracy.”
Suhail Ghai
