Preload planograms and visual SOPs
Equip every audit with the right planograms and visual SOPs up front so reps know exactly what good execution looks like before they walk into the store.
AI-Powered Retail Audit Software
BeatRoute's mobile-first retail audit software delivers real-time visibility into store compliance, planogram execution, and on-shelf availability through AI-powered store audits and automated shelf checks.
Designed for reps, promoters & beauty advisors
Built for display-heavy, brand-first categories
Works across GT, MT, salons, chemists & modern retail
Plan
Plan efficient retail audits with configurable forms and KPIs
Upload benchmark images and guidelines by outlet type, class or region
Set benchmark images and store-specific guidelines by outlet type, class, or region so audit scoring stays consistent across diverse retail formats.
Log promoter attendance with geo-tagged selfie check-ins
Track promoter presence at every outlet with geo-tagged selfie check-ins to confirm location and start the audit with verified attendance.
Set compliance KPIs: face count, share of shelf, visibility score
Define the compliance KPIs that matter — face count, share of shelf, and visibility score — and align every audit to measurable in-store outcomes.
Assign store audits to sales reps, promoters, or field teams
Assign the right store audits to sales reps, promoters, or specialised field teams based on store profile, geography, class, or sales velocity.
Set goals for retail store audits and compliance tracking
Schedule audits aligned with promotions or sales pushes and set clear goals for coverage and compliance so audit programs ladder up to business outcomes.
Execute
Execute smarter with mobile-led retail audit software
Capture store visuals via mobile app, even offline with retail audit software
Reps capture shelf and store visuals directly from the mobile app — even in low-connectivity outlets — and sync data the moment they're back online.
Record rep or promoter presence with geo-tags
Auto-log time, geo-tag, outlet and campaign ID with each image so every audit comes with a verifiable record of who was there and when.
Track POSM and planogram compliance with VM AI Agent
Use AI for instant planogram grading against uploaded benchmarks to score POSM and shelf compliance objectively in seconds, not days.
Raise tickets for gaps like stockouts or display issues
Reps raise tickets directly from the audit for gaps like stockouts or display issues, so the right team is alerted and the loop is closed quickly.
Log competitor SKUs, branding, and offers in-store
Record gaps like missing SKUs, expired POSM, and competitor activity — branding, offers, pricing — to protect mindshare and respond faster on the ground.
Send non-compliance alerts to supervisors in real time
Trigger real-time alerts to supervisors the moment compliance dips at an outlet so course-corrections happen in hours, not at end-of-month reviews.
Analyze
Analyze and improve with retail audit and VM insights
Identify stock gaps and execution issues with Copilot-led insights
BeatRoute Copilot surfaces low-performing outlets and execution issues so managers can intervene with precision, not guesswork.
Break down face count, shelf share, and SKU visibility
Drill down into face count, shelf share, and SKU visibility by outlet, region, or channel to see exactly where brand presence is winning or slipping.
Monitor store compliance across locations and retail channels
Map SKU visibility goals to campaigns and store clusters, then monitor compliance across locations and retail channels in one dashboard.
Get shelf-level insights for targeted VM actions
Correlate VM compliance with sales uplift and offtake data to turn shelf-level insights into targeted VM actions that move the needle.
Build custom dashboards with image evidence
Build custom dashboards backed with image evidence and heatmaps so every insight is auditable and ready to share with brand and ops teams.
Export retail audit reports for sales, ops, and leadership
Export retail audit reports tailored for sales, ops, and leadership audiences so the right people see the right view of in-store performance.
Resources
Latest Insights & Reports
Learn how brands are transforming store audits and visual merchandising using retail audit software and real-time shelf-level insights.
FAQ
Frequently Asked Questions
What is BeatRoute's retail audit software and how does it improve store audits?
BeatRoute's retail audit software enables sales teams and field reps to run efficient store audits using mobile tools. It captures shelf-level insights, validates planogram execution, and tracks compliance to boost retail performance.
What is the difference between visual merchandising and retail audit software?
Retail audit software focuses on capturing compliance data like stock levels, POSM presence, and store execution through mobile audits. Visual merchandising software, on the other hand, is used to ensure display consistency, planogram execution, and branding impact across stores. BeatRoute offers both as part of an integrated solution.
Who uses BeatRoute's retail audit software?
In-store promoters, merchandisers, field teams, and managers across FMCG, Pharma, Consumer Goods, and Modern Trade use BeatRoute to manage store audits, improve visibility, and take faster action.
How does BeatRoute support AI-graded planogram audits?
With AI-graded planograms, BeatRoute automatically scores planogram execution based on uploaded photos. It detects placement gaps and generates actionable feedback for in-store correction.
How does BeatRoute help monitor POSM visibility during retail audits?
POSM tracking is built into every store audit workflow. BeatRoute captures visuals, validates placement, and flags missing or non-compliant assets instantly.
Can BeatRoute be used for audits in general trade and rural stores?
Absolutely. BeatRoute works offline and syncs when connected. It supports audits across GT, MT, chemists, salons, and semi-urban retail channels.
Is BeatRoute's store audit software customizable for different channels and geographies?
Yes. Brands can configure forms, KPIs, and rules based on outlet type, region, or channel. This ensures audits stay relevant and scalable.
How does BeatRoute integrate store audits with retail execution workflows?
BeatRoute connects audits to retail goals like sales performance, issue resolution, and in-store visibility. It links seamlessly with SFA, DMS, and ERP systems.
Can BeatRoute store audit software track field rep attendance?
Yes. The mobile app records geo-tagged visits, selfie check-ins, and timestamped attendance to ensure audit consistency and rep accountability.
What kind of insights does BeatRoute deliver from retail audits?
BeatRoute provides dashboards on compliance trends, stock availability, promoter presence, and competitor activity. These insights help teams course-correct fast. With Copilot, users can go deeper to identify execution gaps across locations and roles. Custom reports can be generated on demand without navigating dashboards, enabling quick decision-making for sales and VM teams.
How can I see BeatRoute's retail audit software in action?
Book a personalized demo to explore how BeatRoute enables smarter store audits, AI-graded planograms, and shelf-level insights to improve in-store execution.
Get started
Run smarter retail audits with shelf-level insights and AI-graded planograms.
See how BeatRoute's mobile-first retail audit software gives you real-time visibility into store compliance, planogram execution, and on-shelf availability.