Software de optimización de rutas for retail sales and distribution
Plan your territories better and create optimized routes that work on the ground. BeatRoute’s Route Optimization Software builds accurate beat plans by factoring in customer availability, rep offs, visit frequency, shift timings, and business-critical priorities.
Smarter territory cutting and route planning

Simulate resource needs before allocation

Stronger visit compliance with fewer missed visits

Primer paso
Plan efficient visits with route optimization software

Segment outlets by geography, density, and visit targets

Apply visit frequency, priority tags, and business rules

Add outlet holidays, visit windows, and duration constraints

Set rep shifts, weekly offs, and daily capacity limits

Simulate rep requirement across territories before rollout

Auto-generate weekly beat plans without manual planning
Paso 2
Ejecute sales beats accurately with optimized routes

Sync weekly beat plans to each rep's Field Sales App
Prioritize outlet visits for daily route using geo sequencing

Log visit completion and outcomes to track visit compliance

Monitor visit adherence using real-time GPS tracking

Receive alerts for missed, delayed, or out-of-sequence visits

Adjust visit order based on rep availability or on-ground changes
Paso 3
Analice route performance to improve field efficiency

Compare planned vs. actual visits using GPS and timestamps

Monitor visit compliance by outlet class, priority, and frequency

Identify missed visits, under-served zones, or rep overload

Simulate beat plan changes for better effort distribution

Estimate rep requirement based on evolving outlet data

Export performance dashboards or sync insights to analytics tools
Recursos
Últimas noticias e informes
Get expert insights on how to design accurate, high-impact route plans using Route Optimization Software
Mastering Route Planning: Your Ultimate Guide [2025]
Route Optimization Techniques: The Right And The Wrong
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What is Route Optimization Software
Route Optimization software is a smart route planning tool that creates optimized beat plans based on outlet priority, visit duration, real-time traffic conditions, and field rep availability. It helps sales and distribution teams improve market coverage, reduce travel time, and cut operational costs by ensuring every store visit happens at the right time with the right resource.
Who should use a Route Optimization Software
Route Optimization software can be used across Zonal Managers, Operations Heads, RTM Architects, and Territory Planners in industries like FMCG, Agri Inputs, Paints, Lubricants, and Auto Spares.y Planners across industries like FMCG, Agri Inputs, Paints, Lubes, and Auto Spares.
How is Route Optimization Software different from Google Maps or delivery tools?
Route Optimization Software is designed specifically for field sales and distribution teams, unlike Google Maps or basic delivery tools. While tools like Google Maps help with simple navigation, Route Optimization Software factors in outlet priority, visit frequency, rep availability, store working hours, and traffic conditions to create optimized beat plans. It supports territory-level planning, multiple reps, and business-specific constraints, helping brands improve market coverage, reduce field costs, and ensure timely, productive store visits.
Can BeatRoute's Route Optimization software work with existing SFA or DMS systems?
Yes, BeatRoute’s Route Optimization software integrates with any system and allows beat plan exports via Excel, API, or dashboards without requiring system changes.
Can Route Optimization Software support reps handling both sales and merchandising?
La optimización de rutas admite el enrutamiento de múltiples funciones, lo que permite a los representantes completar las visitas de ventas, las tareas de VM y las activaciones en una sola ronda.
Can Route Optimization Software address workload imbalance or territory gaps?
Yes. Route Optimization software identifies load issues and allows rebalancing based on rep effort, outlet value, or coverage cost.
Does Route Optimization Software support real-time rerouting?
Yes. Route Optimization allows live rerouting based on delays, traffic, or store closures using field-triggered updates.
Can BeatRoute's Route Optimization Software simulate different staffing models?
Certainly, BeatRoute’s Route Optimization software allows simulation of different rep counts, shift patterns, and visit rules before deployment.
Is Route Optimization Software available as a product or service?
BeatRoute’s Route Optimization Software is available both as a licensed product and as a managed service with our support team.
How can I see Route Optimization Software in action?
You can book a personalized demo con nuestro equipo para ver cómo la optimización de rutas de BeatRoute se adapta a la estructura de su territorio, al tamaño de su equipo y a sus objetivos de cobertura.