How a Leading Agri-Inputs Company Improved Visibility and Placement with BeatRoute SFA Software

Sekilas tentang

IndustriAgri-Inputs (Animal Feed, Plantation, Dairy)
Tujuan UtamaImprove visibility and placement across channels
Tantangan UtamaLow category share, weak demand visibility, and limited field enablement
Solusi yang DigunakanBeatRoute Sales Team App, WhatsApp/PWA Interface, SAP Integration
Hasil UtamaEnhanced visibility, improved retail engagement, better product placement

Tantangan

To scale effectively in a competitive landscape, the company needed stronger market presence and better engagement across field and distribution channels. While facing pressure from established players, it also lacked visibility and tools to drive retail influence at scale.

Isu-isu Utama:

  • Limited demand generation visibility across regions, making it hard to plan marketing and sales interventions
  • Competitive pressure from established brands, reducing share of voice at the retailer level
  • Lack of enablement for field teams to conduct Spot Demos, Field Days, and structured influencer engagement
  • Retailers and distributors lacked digital tools for seamless order-taking or product education

The company partnered with BeatRoute to digitize field execution, empower stakeholders, and integrate systems for smarter, scalable distribution. The focus was on simplifying operations while enabling deeper engagement with farmers, influencers, and partners.

Apa yang berubah:

  • Configured sales workflows via BeatRoute’s Sales App to drive structured execution in the field
  • Enabled crop advisors to conduct Spot Demos and Field Days for localized product awareness and education
  • Deployed a WhatsApp/PWA-based interface to give retailers and distributors a self-service experience for ordering and information access
  • Integrated with SAP to ensure seamless data flow and visibility across systems

Hasil

The company saw measurable improvements in execution, engagement, and scalability across its retail and distribution ecosystem including: 

  • Improved engagement with farmers, retailers, and influencers through localized events and digital tools
  • Stronger product placement driven by more structured and data-informed field execution
  • Enhanced field enablement, allowing sales reps and crop advisors to work with greater efficiency and purpose
  • Digitized partner communication, leading to a scalable and replicable distribution model across regions

Gunakan Goal-Driven AI untuk Mencapai Peningkatan Penjualan Ritel, Hari Ini!

Bergabunglah dengan perusahaan di lebih dari 20 negara yang mempercayai BeatRoute, platform AI yang dominan secara global untuk otomatisasi tenaga penjualan, penjualan lapangan, DMS, dan eB2B

Capai Target Penjualan Anda dengan Platform AI yang Didorong oleh Tujuan Satu-satunya di Dunia

Platform Goal-Driven AI untuk Penjualan & Distribusi Ritel

Sertifikasi

Penghargaan

Tersedia di

Nilai 4.2

oleh Pengguna di Seluruh Dunia

1.00.000+ Pengguna

dan berkembang dengan cepat

Keunggulan Layanan

Tingkat Resolusi
99%
Kepatuhan terhadap SLA
92%
Kepuasan Pelanggan (CSAT)
96%

Hubungi kami di

India
  • Beatroute Innovations Private Limited, 301, Palm Court, 20/4 MG Road, Sektor 14, Gurugram, Haryana 122001, India

Filipina
  • 19 Eisenhower St, San Juan City, 1504 Metro Manila, Filipina

Indonesia
  • 307 Palma One Jl HR Rasuna Said Kav X 2/4, Kuningan, RT.9/RW.4, Kuningan Tim, Daerah Khusus Ibukota, Jakarta 12950

  • APL Tower, Lantai 37, Suite 3, Jalan Letjen S. Parman Kav. 28 Jakarta 11470

Arab Saudi
  • L7, Al Murjanah Tower Prince Sultan St, Ar Rawdah, PO Box 10113 Jeddah 21433, Kerajaan Arab Saudi

  • L18, Al Faisaliyah Center, Al Olaya, Riyadh 12212, Kerajaan Arab Saudi

Dubai
  • 118, RAG Global Business Hub, Sheikha Mehra Ahmed, Gedung Al Ghurair, Al Qusais 2

Zimbabwe
  • 78 Lomagundi Drive, Harare

  • 75 Broadlands Road, Emerald Hill, Harare, Zimbabwe

Nigeria
  • 9b, Jalan Ologun Agbaje, Pulau Victoria, Lagos

  • 74 Raymond Njoku St, Ikoyi, Lagos 101233, Lagos, Nigeria

Kenya
  • Suite 2A, Lantai 2, TRV Office Plaza, Muthithi Road, Westlands, Nairobi

  • Lantai 5, Mitsumi Business Park, Jalan Muthithi, Westlands, Nairobi

Afrika Selatan
  • 24 Kyalami View 1, Candican Road, Barbeque Downs, 1684

Ghana
  • Lantai 1 Dufie House, C371/3 Samora Machel Road, Asylum Down, Accra

© 2025 BeatRoute. Semua hak cipta dilindungi undang-undang