How Cremica Increased Sales Productivity by 30% with BeatRoute SFA Software

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Tantangan

Managing a large and diverse distribution network across multiple channels brought forth operational inefficiencies for Cremica. The lack of real-time insights and inconsistent sales rep adherence to processes was affecting their ability to scale effectively.

Isu-isu Utama:

• Limited visibility into field operations across both retail and HoReCa channels
  
• Inconsistent SOP adherence by sales representatives
  
• Delayed detection and resolution of daily operational issues
  
• Slow corrective action cycles, leading to missed revenue opportunities
  
• Lack of a goal-driven framework for field teams, affecting productivity
  

Solusi

Cremica partnered with BeatRoute to bring structure, visibility, and agility to their route-to-market operations through a fully customized implementation.

Apa yang berubah:

• Mapped end-to-end sales SOPs into BeatRoute’s CRM SFA app to create a unified view across the field and territory management hierarchy
  
• Deployed goal-driven workflows with KPI scorecards to monitor execution and outcomes
  
• Integrated a digital learning module to upskill sales reps on the go and ensure consistent brand messaging during customer interactions
  
• Enabled Order Maximization workflows to guide reps toward optimized sales outcomes during each visit
  
• Connected Power BI and HRMS systems for deeper sales and people analytics, aiding smarter business decisions
  

Hasil

Within just a few months of implementation, Cremica saw tangible improvements across people, process, and performance:

• 30% increase in sales productivity per sales rep
  
• 35% faster precise actions in response to field challenges
  
• Higher adherence to sales SOPs, resulting in more consistent execution
  
• Positioned for scalable growth across multiple territories with real-time insights
  

Testimoni Pelanggan

“Really easy to operate and increase scope of market for business with incremental regular release cycles.”
- Rakesh Dadhwal, Cremica