Bagaimana Merek Cat Terkemuka yang Berbasis di Filipina Meningkatkan Produktivitas Penjualan sebesar 30%

Sekilas tentang

IndustriPaints & Coatings
WilayahFilipina
Tujuan UtamaAlign sales team with business goals and improve channel performance
Tantangan UtamaLow field visibility, inconsistent goal alignment, poor coverage forecasting
Solusi yang DigunakanBeatRoute SFA, Scorecards, Visual Merchandising Forms, Zero-Code Platform
Hasil UtamaIncrease in sales productivity, improved coverage and forecasting

Tantangan

The company, a premium paints brand in the Philippines selling via hardware stores, retail chains, and paint centers, faced people and process-level execution gaps that hindered sales performance and strategic alignment.

Isu-isu utama:

  • Sales teams not aligned with business goals, creating execution gaps and low visibility
  • Opacity in performance tracking, preventing reps from realizing their full potential
  • Lack of granular performance benchmarks across diverse and complex distribution channels
  • Inadequate visibility of field sales operations, which impacted production and sales forecasting
  • Absence of a data-driven market coverage strategy, affecting sales efficiency

Solusi

To address these multi-layered challenges, the company partnered with BeatRoute to digitize field execution, embed performance alignment, and scale visibility across teams and channels.

Apa yang berubah:

  • Used BeatRoute’s goal-driven SFA platform to align day-to-day sales execution with strategic business goals
  • Implemented SFA Scorecards, translating company-level targets into rep-level performance and behavior goals
  • Deployed Visual Merchandising Forms, enhancing brand presence and compliance in retail outlets
  • Streamlined sales operations using a single cohesive platform with rapid deployment through BeatRoute’s Zero-Code setup

Hasil

The company achieved noticeable improvements in execution quality, team performance, and retail coverage strategy within just a few months.

  • Improved sales productivity, driven by clear goal mapping and field visibility
  • Better coverage planning, supported by actionable field data and channel-level insights
  • Higher satisfaction with customer engagement, enabled by real-time feedback capture
  • Smooth deployment and adoption, supported by responsive technical support and customer success teams 

Gunakan Goal-Driven AI untuk Mencapai Peningkatan Penjualan Ritel, Hari Ini!

Bergabunglah dengan perusahaan di lebih dari 20 negara yang mempercayai BeatRoute, platform AI yang dominan secara global untuk otomatisasi tenaga penjualan, penjualan lapangan, DMS, dan eB2B

Capai Target Penjualan Anda dengan Platform AI yang Didorong oleh Tujuan Satu-satunya di Dunia

Platform Goal-Driven AI untuk Penjualan & Distribusi Ritel

Sertifikasi

Penghargaan

Tersedia di

Nilai 4.2

oleh Pengguna di Seluruh Dunia

1.00.000+ Pengguna

dan berkembang dengan cepat

Keunggulan Layanan

Tingkat Resolusi
99%
Kepatuhan terhadap SLA
92%
Kepuasan Pelanggan (CSAT)
96%

Hubungi kami di

India
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