Surya Panicker
Table of Content
At a Glance
| Industry | Paints & Coatings |
| Region | Philippines |
| Primary Goal | Align sales team with business goals and improve channel performance |
| Key Challenges | Low field visibility, inconsistent goal alignment, poor coverage forecasting |
| Solution Deployed | BeatRoute SFA, Scorecards, Visual Merchandising Forms, Zero-Code Platform |
| Key Results | Increase in sales productivity, improved coverage and forecasting |
The Challenge
The company, a premium paints brand in the Philippines selling via hardware stores, retail chains, and paint centers, faced people and process-level execution gaps that hindered sales performance and strategic alignment.
Key issues
- Sales teams not aligned with business goals, creating execution gaps and low visibility
- Opacity in performance tracking, preventing reps from realizing their full potential
- Lack of granular performance benchmarks across diverse and complex distribution channels
- Inadequate visibility of field sales operations, which impacted production and sales forecasting
- Absence of a data-driven market coverage strategy, affecting sales efficiency
The Solution
To address these multi-layered challenges, the company partnered with BeatRoute to digitize field execution, embed performance alignment, and scale visibility across teams and channels.
What changed
- Used BeatRoute’s goal-driven SFA platform to align day-to-day sales execution with strategic business goals
- Implemented SFA Scorecards, translating company-level targets into rep-level performance and behavior goals
- Deployed Visual Merchandising Forms, enhancing brand presence and compliance in retail outlets
- Streamlined sales operations using a single cohesive platform with rapid deployment through BeatRoute’s Zero-Code setup
The Outcome
The company achieved noticeable improvements in execution quality, team performance, and retail coverage strategy within just a few months.
- Improved sales productivity, driven by clear goal mapping and field visibility
- Better coverage planning, supported by actionable field data and channel-level insights
- Higher satisfaction with customer engagement, enabled by real-time feedback capture
- Smooth deployment and adoption, supported by responsive technical support and customer success teams
Why BeatRoute
A 30% sales-productivity gain across hardware stores, retail chains, and paint centers needs more than a field app. BeatRoute’s Goal-Driven AI translates this paints brand’s company-level goals into scorecards and day-to-day actions for every rep, keeping channel coverage and merchandising aligned with the commercial plan.
Request a demo to see how BeatRoute can drive the same outcomes for your retail brand.
