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This question was asked by a BeatRoute prospect. Names withheld; question lightly edited for clarity.
We already use an SFA - what would we gain by switching?
Our answer
Most SFA tools record what happened, and the reason 200+ brands moved to BeatRoute is that recording it did not change the number. BeatRoute is the only SFA-DMS built to execute your sales goals: it starts from the goal you set and tells the salesman what to do at the next shop, which SKUs to push, which scheme applies, which outlet is slipping. Customers see a 12.6% average sales uplift in the first year. Ask any vendor for the lift per agent, measured, rather than the feature list.
More on this: the field sales app.