Field Sales App and Salesman App for Retail Brands
Field reps plan the day, take orders and check shelves in one app, and AI suggests what to do at each outlet. Managers see coverage and targets as the day runs.
Track Goals
15 / 20
Visits
71%
Coverage
76%
Performance
12 / 18
Visits
64%
Coverage
69%
Performance
Schedule
Goals
Feed
Customers
History18 / 22
Visits
78%
Coverage
82%
Performance
⊢Trusted by Category Leaders Worldwide⊣
A rep's day and a manager's view, in one field sales mobile app
A field sales app is the mobile app your sales team uses at each outlet, with a web view for managers. In BeatRoute, a rep opens it to today's outlets in route order, each with its agenda: what it buys, what it owes and the scheme it can get. At the counter the rep books the order, records any payment and photographs the shelf, even with no signal.
The manager sees the same day in real time: who has checked in, which outlets were missed and sales performance against each target.
Working with field teams at 200+ brands, the gap we see most is execution. Reps usually know what an outlet needs; what slips is doing it at every outlet, every day. So BeatRoute puts the next action on the rep's screen at the outlet, rather than in a report the manager reads that evening.
What the app covers, from planning to review
Plan the territory
Which outlets each rep covers, how often and in what order.
Customer SegmentationAI
Group outlets by what they can sell
Beat PlanningAI
Build each beat in a few clicks
Route OptimizationAI
Plan the order of visits
Visit PlanningAI
Send reps where a visit is due
Custom KPIs
Turn goals into targets reps can see
- Pitch these new SKUs to meet the goal
Wellmora Multivit+
PureMass++
Nexvita Zinc++
Calvion 500+−+Cross SellSell at the counter
A bigger order, the right scheme and a checked shelf.
Geo-Tagged Attendance and Tasks
Prove each visit with a timed, GPS-tagged check-in
AI Order RecommendationAI
Suggest the SKUs each outlet will likely buy
In-Store Promotions
Apply the outlet's scheme at the counter
Stock Audits and Returns
Count stock and log returns
Visual Merchandising AIAI
Score the shelf from one photo
3 stores are declining in sales in your territory.
Which stores are declining in sales?Review the day
What managers see: where targets stand, and what to fix.
Role-Based Dashboards and KPIs
Track KPIs against each rep's target
Real-Time AlertsAI
Catch a slipping KPI in time to act
BeatRoute CopilotAI
Ask in plain words, get the next step
Valvoline Cummins runs its sales force on one app
On BeatRoute, Valvoline Cummins lifted customer connect from 25–30% to 70%+.
BeatRoute brought unified working across our entire sales force. Whether someone is in Tamil Nadu or Kashmir, they know exactly what to say and do. It's intuitive, offline-friendly, and well-aligned with our Customer Connect vision.
How BeatRoute compares with a basic field sales app
Four checks for the best field sales app when reps sell through distributors. If your team sells to a few large accounts, a basic app may be enough.
Try it on a real beat
In a demo, test three moments from your sales team's day. BeatRoute suits brands whose reps sell to many retailers through distributors and want distributor management on the same platform. BeatRoute is subscription software, priced per user and module on annual contracts, with no free trial.
A shop with no signal
Book an order and take a shelf photo offline, then reconnect. Both should reach the manager's view.
A shop over its limit
Open a retailer that owes money. Its dues and credit limit should show before the order goes in.
A manager's Monday
Ask Copilot which outlets a region missed last week. It should name them and suggest the next step.
See BeatRoute Copilot→Connects to your ERP and distributor systems
Master & partner data sync
Sync from your ERP, a data lake or a direct link.
Real-time credit checks & API validations
Orders checked against your ERP.
Custom automations via Matrix middleware
Approvals and alerts from field data.
Relevant resources
What is Field Sales Management Software? A Complete Guide
TL;DR This guide is for sales leaders and operations heads evaluating field sales management software to improve rep productivity. It covers what [ ]
Read more
How Cremica Increased Sales Productivity by 30% with BeatRoute SFA Software
At a Glance Company Cremica Food Industries Ltd. Industry FMCG – Packaged Foods Region India Primary Goal Streamline field execution and boost [ ]
Read more
What Is a Field Sales App? Guide for Retail Brands
What a field sales app does, the features that matter, what reps and managers each get, and what a retail brand should check before shortlisting one.
Read moreSee the field sales app on your own reps' day
Frequently Asked Questions
Can I track my field sales team's store visits, and what can a salesman capture?
Yes. Every check-in carries a timestamp and GPS location. On the visit a salesman captures shelf photos, stock on hand, competitor prices, custom forms, signatures and documents, each tagged to the shop. For live location and route history, see sales force tracking.
How quickly can we go live, and does setup require IT or coding?
Most teams go live in 21 days, and setting up the field sales automation app needs no code. Forms, beats and schemes are set up in settings, so later changes need no vendor ticket.
Can I track field staff activity and performance across several regions?
Yes. Territories follow your own hierarchy, so a regional head sees their region and head office sees every region rolled up. Brands run BeatRoute in 20+ countries, in several languages.
Do distributors and retailers need separate apps?
They use the same platform as your reps' SFA app: BeatRoute's distributor management system and a Retailer App for shops that reorder on their own.