Field Sales App for Retail Brands

Most field sales apps just tell you what happened. BeatRoute helps your teams know what to do next, take action, and hit business goals with AI

Trusted by Category Leaders Worldwide

100,000+
field users
20+
countries
18–20%
field productivity lift
Perfetti
Valvoline
Godrej
Hero
Cremica
Aava
Duroflex
Redington

Every field outcome depends on how your reps execute

As we enabled over 100,000 reps and 10,000 managers across leading brands like Perfetti, Valvoline, and Nivea, one clear finding emerged: the biggest bottleneck is not tracking, but execution.

Every rep makes 50+ decisions a day. Even when the right decision is known, the real challenge is execution, doing it consistently and correctly across every outlet, every day. Missing one step can lead to a lost placement, an unused trade scheme, reduced retailer trust, and ultimately lost revenue.

We put the right action in every rep's hands at the right moment and ensure it gets executed. This is what makes it the first system of its kind.

Manage field sales end to end with the BeatRoute Field Sales App

  1. Plan Your Territory with AI

    Our field sales app helps you plan the right outlets, routes, visits, and business goals to cover more of your market

    Customer SegmentationAI

    Clean and Optimize your customer universe

    Beat PlanningAI

    Built perfect beat plan with few clicks

    Route OptimizationAI

    Increase market coverage while reducing travel time

    Visit PlanningAI

    Send reps to the right outlets at the right time and build travel plan as well

    Custom KPIs

    Turn business goals into measurable KPIs

  2. SKU's Count
    Total Value
    ADD
    Pitch these new SKUs to meet the goal
    Wellmora MultivitWellmora Multivit+
    PureMass+PureMass++
    Nexvita Zinc+Nexvita Zinc++
    Calvion 500Calvion 500++Cross Sell

    All Your Team Needs to Execute Better

    Our field sales app helps you get more from every outlet visit by increasing orders, driving product offtake, and improving execution

    Geo-Tagged Attendance & Tasks for Better Field Adherence

    Ensure field teams are where they need to be and completing their assigned tasks

    AI Order RecommendationAI

    Increase average order value at every outlet

    In-Store Promotions

    Increase product offtake by executing the right promotions and schemes at the counter

    Stock Audits & Returns

    Reduce stock losses by keeping inventory accurate and returns under control

    Visual Merchandising AIAI

    Ensure availability and visibility of your products on the shelf

  3. 3 stores are declining in sales in your territory.

    Which stores are declining in sales?

    Ensure Business Goals Stay on Track

    Our field sales app helps you turn field data into faster decisions, better performance, and stronger business results

    Role-Based Dashboards and KPIs

    Keep business goals on track with role-based dashboards and KPI tracking

    Real-Time AlertsAI

    Act quickly when KPIs slip or execution falls behind

    BeatRoute CopilotAI

    Get instant insights and next-best actions by asking questions in plain language

Goal-Driven AI agents, purpose-built for field sales

Each agent owns one part of the field day and does it for the rep, generated from live signals and aimed at your goal.

Scheduling AI Agent

Hover to view

Prioritizes the right outlets at the right time to eliminate unproductive visits.

Most recommended visits for today
Visit Priority
High (3) Medium (2) Low (1)
Sharma Building StoreSharma Building Store
Sundaram PaintsSundaram Paints
Urban Home ProjectUrban Home Project
Sam ContractorSam Contractor
JS AdhesivesJS Adhesives
Sharma Building StoreSharma Building Store
Adhesives sales are down 15%2km Away
Hover to view →

Order AI Agent

Hover to view

Recommends replenishment and new SKUs to increase AOV and range sold.

SKU's Count
Total Value
ADD
Pitch these new SKUs to meet the goal
Mentos OrangeMentos Orange+
Mentos Pure FreshMentos Pure Fresh+
Mentos RainbowMentos Rainbow++Cross Sell
Mentos MintMentos Mint+
Hover to view →

BeatRoute Copilot

Enables your territory managers to ask questions, get insights, and trigger actions — like scheduling visits — directly from chat.

Which stores are declining in sales?
Hover to view →

VM Audit AI Agent

Hover to view

Turns a shelf photo into share-of-shelf, planogram compliance, and face counts in seconds.

VM Audit AI shelf
AI Audit Review
Share of Shelf63%
Face Count38
Planogram82%
Hover to view →

TeleOrder AI Agent

Hover to view

An AI voice agent that talks like a human and calls retailers to capture orders in their local language.

Hover to view →

Results That Prove BeatRoute’s Field Sales App Works

Arpita Das, AVP – IT and CIO, Valvoline Cummins
Auto-Ancillary

Customer Connect coverage grew from 25% to 70% across India.

BeatRoute brought unified working across our entire sales force. Whether someone is in Tamil Nadu or Kashmir, they know exactly what to say and do. It's intuitive, offline-friendly, and well-aligned with our Customer Connect vision.
Arpita DasAVP – IT and CIO, Valvoline CumminsValvoline Cummins

Why you should choose BeatRoute over traditional field sales apps

Traditional Field Sales Tools
BeatRoute
AI
Reports what happened
Ensures the right actions get executed
Updates
Annual, breaks customizations
Continuous, zero re‑implementation
Config
Vendor ticket for every change
One-click, zero code
Goals
No inbuilt mechanism
Driven with Goal-Driven AI

Seamlessly fits into your existing tech landscape

BeatRoute Matrix integrations and API

Master & partner data sync

Via data lake, ERP, or direct integration, your choice.

Real-time credit checks & API validations

Validated at order against your finance, ERP, or SAP system.

Custom automations via Matrix middleware

Automate approvals, notifications, and custom workflows across your enterprise systems using real-time field data.

Give every field rep a system that ensures your goals are executed on the ground

Frequently Asked Questions

How does Goal-Driven AI help field sales reps in day-to-day execution?

Goal-Driven AI starts from the sales goals you set (coverage, growth, mix, collections, and the like) and turns each goal into the daily actions a rep needs to take. A live suite of agents owns the day: Scheduling AI prioritizes which stores to visit, Order AI recommends the right SKU basket at each outlet, VM Audit AI scores planogram compliance from a single shelf photo, and Copilot answers managers in plain language. Every action a rep takes ladders back to a goal, and the platform measures the lift agent by agent, so you know exactly what is moving the number.

Can I track my field sales team's live location and store visits?

Yes. BeatRoute's field sales app captures GPS-tagged, timestamped check-ins and logs every action.

Does the field sales app work offline in low-network areas?

Yes. BeatRoute supports offline mode out of the box: reps can mark attendance, log visits, take orders, capture photos, and much more without an internet connection. Everything automatically syncs once they reconnect.

Can reps capture shelf photos and check merchandising or planogram compliance?

Yes. A rep snaps an in-store shelf photo, and BeatRoute's VM Audit AI instantly returns a planogram score, flagging gaps and competitor moves before the rep leaves the outlet.

How quickly can we go live, and does setup require IT or coding?

You can go live within weeks, with zero code. There's no need to write a single line of code on your end.