Field Force Automation Softwarefor Retail Brands

Align your entire field workforce on one platform, from sales reps and merchandisers to auditors. Turn field plans into consistent execution, so work gets done the way it was intended across every territory, and brands' goals are achieved.

Built for all retail & distribution scenarios

Built for all retail & distribution scenarios

Tracks field performance across territories

Tracks field performance across territories

Supports complex multi-channel sales operations

Supports complex multi-channel sales operations

Trusted by category leaders worldwide

100,000+
field users
20+
countries
200+
Enterprise Brands
Perfetti
Valvoline
Godrej
Hero
JSW Paints
Aava
Duroflex
Redington

Seeing is not executing

Execution starts when every team knows what to do

Our first-hand data from 300+ brands shows that while managers can see where field teams went, up to 23% of planned activities still fail to get executed as intended because teams work on disconnected systems. Another 40% of targets are missed because organizations focus on tracking field activity instead of ensuring execution.

BeatRoute solves this by unifying your entire field workforce on one platform, aligning each team to the goals you want to achieve, and guiding every team on exactly what they need to do. It takes you beyond tracking to consistent execution, ensuring every field plan is executed as intended across every territory.

  • We can see where the team went. Did the plan get done?
  • Which system holds the answer, and does it agree with the others?
  • Is a rep measured on visits made or on targets hit?
  • When execution slips in one territory, who finds out this week?

Tracking answers the first half of each of those and stops. That is the 23%.

Capabilities

What field force automation has to do

Give every role a plan tied to a goal, let one visit carry the whole job, then measure execution rather than activity.

Give every role a plan tied to a goal

Our field force automation software helps you segment the universe, build beats worth running, and tell each rep and team exactly what they are measured on.

Segment your customers with smart profiling

Segment your customers with smart profiling

Segment your customers with smart profiling so reps know exactly who to visit, what to push, and how to engage based on outlet potential and behaviour.

Build smart beat plans that boost field productivity

Build smart beat plans that boost field productivity

Build smart beat plans that align rep routes with territory potential, so every visit moves a real sales goal forward and field productivity goes up.

Use route optimization to align reps with territory plans

Use route optimization to align reps with territory plans

Use route optimization to align reps with territory plans, cut travel time between outlets, and squeeze more productive visits out of every working day.

Assign ad-hoc tasks to reps using field force app

Assign ad-hoc tasks to reps using field force app

Assign ad-hoc tasks to reps directly from the field force app, audits, follow-ups, or activations, without disrupting the planned beat.

Prioritize high-impact stores with Scheduling AI Agent

Prioritize high-impact stores with Scheduling AI Agent

Let the Scheduling AI Agent surface the highest-impact stores for each rep, so daily plans focus on outlets most likely to drive revenue this cycle.

Set tailored KPIs with team and rep-level targets

Set tailored KPIs with team and rep-level targets

Set tailored KPIs and cascade team and rep-level targets so every territory has a clear scorecard tied to the brand's commercial goals.

Let one visit carry the whole job

Our field force app helps a rep order, merchandise, audit, collect and listen inside a single visit, so the outlet is worked once rather than visited four times by four systems.

Mark attendance with geo-tag logs

Mark attendance with geo-tag logs

Mark attendance with geo-tagged time logs so managers know reps are where they should be, when they should be, without manual check-ins.

Track field activity using GPS

Track field activity using GPS

Track field activity using GPS to see live rep movement, visit durations, and beat adherence, and step in fast when execution drifts.

Recommend ideal order baskets using Order AI Agent

Recommend ideal order baskets using Order AI Agent

Let the Order AI Agent recommend ideal SKU baskets per outlet, so reps walk in with a data-backed pitch and walk out with bigger orders.

Drive cross-sell and upsell with targeted promotions

Drive cross-sell and upsell with targeted promotions

Drive cross-sell and upsell with targeted promotions surfaced right inside the order flow, so the right offer reaches the right outlet every visit.

Capture stock and manage returns

Capture stock and manage returns

Capture stock counts and manage returns in-app to keep inventory visibility tight and dispute resolution fast across the channel.

Use AI to guide visual shelf setup

Use AI to guide visual shelf setup

Use AI-guided visual merchandising to check planogram compliance, share corrective actions, and protect brand presence at the shelf.

Measure execution, not activity

Our field force automation software helps managers see performance by role and territory, attribute uplift to the actions that produced it, and hear about a deviation while it is still this week's problem.

Equip managers and admins with smart dashboards

Equip managers and admins with smart dashboards

Equip managers and admins with smart dashboards that turn raw field data into the few decisions worth making this week.

Give every rep a live scorecard of their own

Give every rep a live scorecard of their own

KPI scorecards show each rep where they stand in real time, and show managers where coaching pays off.

Measure uplift linked to every AI-led move

Measure uplift linked to every AI-led move

Measure the sales uplift tied to every AI-led recommendation, so investment in goal-driven AI is grounded in observed revenue impact.

Notify managers instantly on field deviations

Notify managers instantly on field deviations

Notify managers instantly on field deviations, missed visits, skipped tasks, or KPI dips, so corrective action happens in hours, not weeks.

Create tailored dashboards using Report Builder

Create tailored dashboards using Report Builder

Create tailored dashboards using the Insights AI Agent and Report Builder, so every leader sees the cut of the data that drives their decision.

Leverage Copilot chat for deeper insights

Leverage Copilot chat for deeper insights

Leverage BeatRoute Copilot's chat interface to interrogate field data in plain language and surface the why behind every number.

“BeatRoute helps us monitor, control, and boost performance across our PMR network. The platform is very helpful in aligning field behavior with our business goals. The impact was fast and measurable.”

— Raymund Sangalang, General Manager, Nurturemed Pharma Inc.

How BeatRoute Enabled Nurturemed to Achieve 20% Higher Sales Productivity in Philippines

Why you should choose BeatRoute over disconnected field tools

Disconnected Tools
BeatRoute
Goal
Field activity recorded
Field plans executed as intended
The workforce
Reps, merchandisers and auditors on separate apps
One platform, each role with its own goals
The day
A list of outlets to get through
Beats, routes and priorities set by the Scheduling AI Agent
At the counter
Record what happened
Order, merchandise, audit, collect and survey in one visit
Measurement
Activity counts per rep
KPI scorecards, and uplift attributed to each AI-led move
When it slips
Found at the monthly review
Deviation alerts to the manager as it happens

Get started

See how BeatRoute Field Force Automation Software can help you achieve your sales goals.

Frequently Asked Questions

What is BeatRoute's Field Force Automation Software?

BeatRoute's Field Force Automation Software is a platform that helps retail brands digitize and automate field sales operations. It allows teams to plan outlet visits, capture orders, track performance, and improve execution quality across territories with real-time visibility and guided workflows.

Which business functions does BeatRoute's field force automation app support?

BeatRoute supports key functions like outlet segmentation, beat planning, route optimization, order capture, KPI tracking, visual merchandising, stock capture, payment collection, and on-ground team coaching, all through a single, intuitive app.

Can BeatRoute's field force automation software integrate with our CRM or ERP?

Yes. BeatRoute integrates with leading CRM, ERP, and DMS platforms, allowing seamless data flow between your field team and back-office systems. It reduces manual entry, eliminates duplication, and provides a connected sales ecosystem.

Is BeatRoute's field force automation app available for Android and iOS?

Yes. BeatRoute's mobile field force app is available on both Android and iOS devices, and includes offline functionality so field reps can work seamlessly in areas with limited connectivity.

How quickly can a team go live with BeatRoute's mobile Field Force app?

While the platform itself can be set up and configured for a brand within days, preparing the customer's data and training their teams takes time. In any case, BeatRoute is ready to deploy within weeks, which is the fastest go-live time in the industry.