Retailer App
Our Retailer App brings retailers closer to the brand. It increases engagement, improves retention, and helps each retailer generate more business for the brand.
Brings retailers closer to your brand
Grows the business each retailer does
Cuts churn with gamified goals
⊢Trusted by category leaders worldwide⊣
Acquired is not activated
Turn retailers into growth partners
Retailers are the last and most influential touchpoint in the buying journey. After speaking with more than 300 retail brands, we found a common challenge: acquired retailers are not engaged or motivated to actively promote the brand. Nearly 40% never participate in promotions, recommend products, or place orders consistently.
BeatRoute brings retailers closer to your brand through personalized engagement, gamified goals, and meaningful rewards. By creating value for both retailers and brands, it keeps retailers motivated to participate, recommend your products, and place orders consistently, so every retailer generates more business for your brand.
- How many of the retailers we onboarded ordered again this quarter?
- What does the app give a retailer on a day they are not ordering?
- Did the promotion reach the counter, or just the distributor?
- Which retailers went quiet, and when did we notice?
An app that only opens when there is an order to place is dormant most of the month, and a dormant retailer still counts as coverage on your dashboard.
Capabilities
What a retailer app has to do
Get every retailer onto it, give them a reason to open it between orders, then catch the ones going quiet before the quarter does.
Get every retailer onto it
Our Retailer App helps you onboard partners without a rep visit, publish the terms each one trades on, and ship it under your own brand on whatever channel they already use.
Onboard retailers without waiting for a rep visit
Partners join through self-serve registration or your field team, whichever reaches them first
Publish the terms each retailer actually trades on
SKUs, pricing, credit limits, schemes and rewards resolve per partner rather than per catalogue
Stop invalid orders before they reach dispatch
Minimum quantities and dispatch preferences are enforced at order entry
Put your brand on the app, not ours
A white-labeled native app ships on Android and iOS carrying your identity
Reach the retailer who will never install an app
A WhatsApp bot or PWA gives zero-install access on the channel they already use
Shape the app around how your retailers actually buy
Layouts, widgets and workflows are configurable per business and per partner role
Give them a reason to open it between orders
Our Retailer App helps partners order, follow fulfilment, watch rewards build and be heard when something goes wrong, so the app is worth opening on a day with no order in it.
Turn a reorder into a confirmation, not a decision
The Order AI Agent proposes the basket from that retailer's own history, stock and live schemes
End the phone call about where the order is
Retailers follow order status, invoices and their statement of account in the app
Settle returns against record instead of argument
Return requests are raised in the app and sync straight to your ERP or DMS
Make rewards something the retailer can watch build
Earned rewards, period targets and progress to the next milestone sit on the home screen
Get the promotion to the counter, not just the distributor
Scheme and promo alerts land as notifications rather than in a rep's next visit
Hear the complaint before it becomes a lost retailer
Surveys, feedback and issue tickets are raised in the app and tracked to resolution
Catch the retailers going quiet
Our Retailer App helps you see who has actually adopted it, what the schemes bought, and which retailers stopped ordering, early enough to do something about it.
See which retailers have adopted the app
Active partners, engagement frequency and adoption trend read per account over time
Find out what the scheme bought
Scheme uptake and campaign ROI are measured against the retailers who took them up
Give the rep the account context before the visit
Sales teams see territory-level retailer behaviour and can prioritise the right accounts
Know whether self-serve is replacing the rep visit
Digital and rep-assisted orders compare by territory, retailer and period
Tell brand engagement from brand broadcasting
Widget interactions, content views and clicks read per retailer, not in aggregate
Catch the retailer going quiet before the quarter does
Dormant accounts surface automatically and reactivation nudges trigger without a list being pulled
We have always been committed to staying aligned with our consumers' needs, and distribution plays a critical role in ensuring product availability. We were very keen to augment our existing physical retail coverage with a digital medium to drive incremental penetration and more active dialogue. BeatRoute helped us do exactly that by enabling communication through FB Messenger and Viber bots, and rolling out a DMS panel to our distributors in no time.
Why you should choose BeatRoute over an order-only retailer app
Resources
Relevant resources
Discover how our Retailer App fits into a scalable eB2B software stack built for modern B2B operations.
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Read moreFrequently Asked Questions
What is BeatRoute's Retailer App and how does it support B2B ecommerce?
BeatRoute's Retailer App is a self-serve digital tool that allows retailers, distributors, and channel partners to place orders, view schemes, track deliveries, and engage with your brand, making it a core part of your B2B ecommerce strategy.
Who should use a Retailer App?
A Retailer App is designed for all channel partners, including retailers, distributors, and influencers. It is well suited for retail brands operating in general trade, rural markets, modern trade, or influencer-led channels. The app helps digitize trade engagement and fits seamlessly into go-to-market models that depend on distribution networks and channel influencers.
Can retailers and partners place orders independently through the Retailer App?
Yes, our Retailer App is fully self-serve and easy to use. Retailers, distributors, and influencers can place orders, track status, make payments, and request returns independently. The app supports multilingual access and works well even in low-connectivity or low-tech environments.
Can BeatRoute's Retailer App integrate with our existing systems?
Yes. The app integrates seamlessly with CRM, DMS, ERP, and SFA systems to ensure data continuity and process alignment across your tech stack.
What analytics does the app offer to sales leaders?
Sales leaders can track repeat order frequency, partner engagement, top-performing SKUs, and scheme effectiveness. These insights help optimize sales strategy from order to fulfilment.