Retailer App for Consumer Brands
In the Retailer App, retailers order your products on their phone, at their own prices and schemes, and each order goes to the distributor who serves them.
Built for brands that sell through distributors
Works on Android, iOS, WhatsApp and Viber
Each retailer sees their own prices, schemes and credit
⊢Trusted by category leaders worldwide⊣
The short answer
What a retailer ordering app is, and who it suits
A retailer ordering app is an app, or a WhatsApp chat, that a shop uses to order a brand's products from its distributor at any hour, instead of waiting for the rep. It suits consumer brands that sell through distributors to many small shops, where most orders are repeats and a rep calls on each shop only now and then.
The Retailer App runs under your brand's name and logo, and every order still goes through your distributor. In it, a shop can:
- Browse products at its own price and reorder from its order history
- See the schemes and rewards it qualifies for
- Track orders and invoices, check what it owes and pay
- Order in its own language, or over WhatsApp with nothing to install
BeatRoute already reaches more than 2 million retailers through the brands that use it.
Capabilities
What the Retailer App does
The Retailer App is set up once for your brand. Retailers then order on their own, and you see what they buy.
Set it up for your retailers
Bring shops onto the Retailer App on the terms you set.
Sign retailers up with or without a rep
Shops register on their own or through your rep
Set terms for each retailer
Prices, credit limits, schemes and rewards set per shop
Stop orders that break your rules
Minimum quantities and dispatch rules checked at order entry
Put your brand on the app
A white-labeled Android and iOS app with your logo
Reach shops that will not install an app
A WhatsApp bot or web application (PWA), nothing to install
Fit the screens to how shops buy
Layouts and steps set per type of retailer
What retailers do in the app
In the Retailer App, shops order, track deliveries and claim rewards on their own.
Reorder from a suggested basket
The Order AI Agent gives product recommendations from the shop's history
Track orders without a phone call
Order status, invoices and statement of account in the app
Raise a return in the app
Return requests sync to your ERP or DMS
Watch rewards build up
Points and progress to the next target on the home screen
Hear about schemes while they run
Scheme and promo alerts arrive as notifications
Report a problem and see it closed
Feedback and issue tickets tracked until resolved
What your team sees
See who orders through the Retailer App, what each scheme sold and who has gone quiet.
See which retailers use the app
Active shops and how often each one orders
Measure what each scheme sold
Scheme uptake and campaign ROI for each shop that took part
Brief reps before the visit
Reps see what each shop in their territory ordered
Compare app orders with rep orders
App and rep-assisted orders by territory and period
Count what retailers read and tap
Content views and banner clicks per shop
Spot shops that stop ordering
Dormant shops are flagged and sent a reactivation nudge
We have always been committed to staying aligned with our consumers' needs, and distribution plays a critical role in ensuring product availability. We were very keen to augment our existing physical retail coverage with a digital medium to drive incremental penetration and more active dialogue. BeatRoute helped us do exactly that by enabling communication through FB Messenger and Viber bots, and rolling out a DMS panel to our distributors in no time.
Ordering through the rep or by phone, versus the Retailer App
Resources
Relevant resources
How consumer brands get retailers ordering on their own, alongside their reps and distributors.
BeatRoute's TeleOrder AI Agent Takes Live Order From Retailer
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How a Leading FMCG Brand Unified Order Execution Across Multiple Businesses with BeatRoute
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Retailer App: Driving Differentiated Engagement Through Intelligent Onboarding
TL;DR This guide is for sales leaders who need a retailer app that drives differentiated engagement through intelligent onboarding and profiling. It…
Read moreFrequently Asked Questions
What is BeatRoute's Retailer App?
BeatRoute's Retailer App is a retailer ordering app: shops use it to order your products on their phone instead of waiting for a rep or calling in. We set it up under your brand as a white-labeled Android and iOS app, a web app or a WhatsApp bot. Your reps use the field sales app on a visit, and both feed the same account record. For dealers and distributors ordering from you, see the B2B Customer App.
What can retailers do in BeatRoute's Retailer App?
A retailer opens the Retailer App, browses products at their own price and sees the promotional schemes they qualify for. For a repeat order, the shop picks from its order history or from a basket the Order AI Agent suggests, checks it and confirms. The app checks the shop's credit limit and your order rules before the order goes through. After that, the retailer can track deliveries, see invoices and what they owe, pay, raise a return and watch loyalty points build. Retailers can use the app in their own language. Shops with a weak connection, or that will not install anything, can order through a WhatsApp chat or a web application.
Does the app bypass our distributors?
No. Every app order lands with the distributor who already serves that shop, on your prices and credit terms, and the distributor delivers and bills it. With BeatRoute's Distributor Management System, distributors see app orders next to their stock and invoices.
Will the app replace our field reps?
No. It takes the routine reorder off the rep's list. Reps see app orders in the account history they open on a visit, so the visit goes to new products, displays, collections and dormant shops.
How do retailers get onboarded?
Retailers register on their own, or a rep signs them up on a visit. Each shop then sees the prices, credit limit and schemes you set for it, and can order straight away.
Has a consumer brand rolled out retailer ordering with BeatRoute?
Colgate-Palmolive Philippines added a digital ordering channel to its retail coverage with BeatRoute, reaching outlets through Messenger and Viber bots. The Colgate Philippines case study reports faster retail activation and better trade scheme results.
Can the Retailer App integrate with our existing systems?
Yes. Our team connects it with your ERP, DMS, CRM and SFA, so prices, credit, orders, invoices, returns and scheme claims stay in sync.